‘Tis the Season to Be Social: How to Make the

Most of the Holidays This YearAnsley Sudderth

Social Media Training & Communications

Coordinator

Join the conversation!

Use #RESocialChat

for the chance to win $20!

• How Holiday Marketing Differs From Traditional Marketing

• Social Prep Work in 4 Easy Steps

• 5 Festive Social Ideas to Inject in Your Holiday Marketing

• Costume Contest

• Photo-a-Day Contest

• Door Décor Contest

• Food Drive

• Holiday Classics Movie Night

• Valuable Links

• Q&A

Agenda

How Holiday Marketing Differs From Traditional Marketing

•Your content has to compete with a higher volume of marketing messages

•Your content has to capture your audience’s attention in less time that usual

•Your content has to stick in your audience's mind

•Your content has to be time-sensitive

How Holiday Marketing Differs From Traditional Marketing

Consumers Have to Cut Through the Clutter

Create Content That Stands Out!

Social Prep Work in 4 Easy Steps

1. Prep Your Social Content

NOW

Prep Your Social Posts NOW

Schedule Your Seasonal Social Content in Advance

• Frees up bandwidth

• Allows for more creativity

• Gives you time to get content approved

September 2014 Social Media Posting Calendar

Be a Youtility with Your Holiday Content

Be a Youtility with Your Holiday Content

2. Put Your Social Feelers Out There

Online Listening

Free eGuides!

Reputation Management Playbook

3. Make Sure Your Holiday Branding is

On Point

4. Measure, Track and Evaluate

Monitor, Measure, Metrics

Lockdown Your 2015 Budget

•Get Organized

•Prioritize Your Spending

•Share the Load

•Stay Focused

•Take a Break

5 Festive Social Ideas to Inject in Your Holiday Marketing

1. Costume Contest

• People LOVE pets!

2. Photo-a-Day Contest

• Over 900 image assets and participants in a 31 day period!

3. Door Décor Contest

3. Door Décor Contest

Create a custom hashtag for entrants!

4. Food Drive

5. Holiday Classics Movie Night

‘Fall into Fall with Homes.com’

‘Like’ for the chance to win!

#RESocialChat Valuable Links

Valuable Links• 250 Holiday Stock Photos via HubSpot: • http://offers.hubspot.com/free-holiday-stock-phot

os?utm_campaign=HolidaySS47&utm_medium=social&utm_source=slideshare&

• Be a Youtility with Your Seasonal Social Content: • http://happyhooligans.ca/pumpkin-carving-tip/• http://pizzazzerie.com/holidays/spider-web-hallo

ween-cupcakes/• http://www.forrent.com/blog/apt_ent/5-front-door

-ideas-fall/• http://blog.homes.com/2014/09/preparing-your-h

ome-for-fall-2/

/

Q&A

Sources• http://mashable.com/2013/08/21/social-media-shopping/• http://www.wearesocialexperts.com/wp-content/uploads/2013/08/keep-calm-be-pr

epared-512x300.png• http://www.punchbowl.com/gridfs/fs/4e8c707e8b28d930f5000692-1317826688• http://pizzazzerie.com/holidays/spider-web-halloween-cupcakes/• http://cdn.gowatchit.com/posters/original/movie_4086.jpg• http://huntingtonharbourmall.com/wp-content/uploads/1230075821940elf_2003_

poster1.jpg• http://estatesatmaitlandsummit.com/wp-content/uploads/2014/08/movie-ticket-5-

morgue.jpg• http://www.clickertraining.com/images/costumes/cos_chia_800.jpg• http://synthesio.com/corporate/wp-content/uploads/2013/08/Social-%E2%80%9CL

istening%E2%80%9D-for-Accurate-Monitoring.jpg• http://customersrock.net/wp-content/uploads/2010/04/Bunny-listens.jpg• http://nadel.uk.com/pictures/catalogue/pp/WT10-Metallica-8inch-200mm-Ruler-blu

e.jpg• http://www.reputationtool.com/fileadmin/user_upload/home/social-media-monitori

ng-3.png• http://blog.openviewpartners.com/files/metrics_analysis_pyramid2.jpg• http://www.6smarketing.com/wp-content/uploads/2013/03/socialmediaclutter.jpg• http://www.kristinaustin.com/wp-content/uploads/2011/08/standing-out-from-the-

crowd-iStock_000011589424Small.jpg• http://bersondeanstevens.com/wp-content/uploads/2014/01/marketing-budget-pl

anning.jpg