Tis the Season for Conversions
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Transcript of Tis the Season for Conversions
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Beyond Display: ‘Tis the Season for Conversions
Q1 Q2 Q3 Q4
Holiday Handbook Series
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Welcome to the
Part 1 – Displays Aren’t Just For Windows
Part 2 – ‘Tis The Season For Conversions
Part 3 – Surviving the Holidaze
Part 4 – Beat the Winter Blues
Holiday Handbook Series
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Tweet at us @VeUnitedStates #BeyondDisplay
Questions? We have answers. Use the question panel in GotoMeeting
Connect with us
We are recording this webinar for later playback and sharing
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Meet Your Experts
Beth Cohen KingDirector of MarketingVe Interactive
Sam SiegelSenior Account ManagerVe Interactive
#BeyondDisplay
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#BeyondDisplay
Today’s Agenda
3 tips to make the best digital first impression
Simple tricks to optimize the onsite journey
3 ways to increase conversions with email remarketing
Q&A
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First impressions Matter
#BeyondDisplay
It takes 50 milliseconds- 0.05 seconds- a click of a mouse - a blink of an eye- a snap of a finger
…for users to form an opinion about your website
brand
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First impressions Matter
#BeyondDisplay
It takes 50 milliseconds- 0.05 seconds- a click of a mouse - a blink of an eye- a snap of a finger
…for users to form an opinion about your website
brand
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First impressions Tip #1In 2014, 53% of those who shopped online used smartphones or tablets
#BeyondDisplay
• Highlights free shipping and returns
• Uses a single column layout
• Streamlines content to avoid overwhelming the mobile browser
• Easily accessible top bar navigation – including product search
2 – 4 Day Free Shipping & Returns >
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First impressions Tip #2Write product copy that’s unforgettable
#BeyondDisplay
Great product copy will…• Highlight product uniqueness• Convey knowledge of the
product• Use keyword caution• Be formatted for easy reading
As part of the beryl family of stones, our aquamarine’s stunning blue outshines
many a diamond.
Handmade in sterling silver. Whole sizes 5 to 9.
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First impressions Tip #3
#BeyondDisplay
Almost 92% of holiday shoppers plan to research gifts and / or make purchases this
holiday season online
*MarketingProfs
Almost 92% of holi
Almost 92% of holiday shoppers plan to res
Almost 92% of holiday shoppers plan to res
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First impressions Tip #3Help visitors find what they’re looking
#BeyondDisplay
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Optimize the Customer Journey
#BeyondDisplay
Here is your order number 0000000000
Dear Value Customer,
We’ve received your order. Your order details are listed below. If you have any questions, give us a call at 857- 284-7000.
Happy Holidays,Your Brand
Simple changes to the onsite customer journey can be the difference between…
Cart Abandonment Conversion
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Optimize the Customer Journey
#BeyondDisplay
Advanced Criteria Filtering • Cart content• Product price• Customer behavior• Basket value• Traffic source
Sector Success with Onsite Tools:
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Optimize the Checkout ProcessUse holiday deadlines to create a sense of urgency on your homepage
#BeyondDisplay
NEED IT IN TIME FOR CHRISTMAS?
YOU’VE GOT 11 DAYS LEFT TO SHOP WITH FREE STANDARD DELIVERY!
Other ways to create FOMO:
• Show limited quantities
• While supplies last
• Give limited time for purchase
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Optimize The Checkout processCreate calls-to-action that do your job for you
#BeyondDisplay
Instead… • Give your CTAs
breathing room
• Reduce the available options
• Mobile CTAs
• Don’t oversell
• Use a ‘safety net’ CTA for visitors who aren’t ready to buy
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Get Back in Touch
#BeyondDisplay
Content
Relevancy
Timing
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Get Back in TouchPart 1 - Timing
#BeyondDisplay
Email 1: 30 – 45 min.
Email 2: 24 hours
Email 3: 48 hours
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Get Back in TouchPart 2 - Content
#BeyondDisplay
Humorous, light hearted approach
Personalized approach with customer name and cart items
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Get Back in TouchPart 3 - Relevancy
#BeyondDisplay
Increase average order value using criteria filtering:
• Basket value campaigns• Package deals• Cross sell options
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Get Back in Touch
Commonly Asked Question: Do I have to have to offer incentives?
#BeyondDisplay
Aim to strike a balance between discounts and
profit margins this holiday season
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Case Study – Remarketing and Onsite Engagement SuccessDigital Goods Retailer
#BeyondDisplay
Results40%Average Approved Rate
27%Average Click Rate
48%Average Campaign Conversion Rate
$465,000.00Recovered Revenue
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KEY TAKEAWAYS
#BeyondDisplay
Stand out with a streamlined, easy-to-use site experience this holiday season #BeyondDisplay #HolidayShopping
Simple changes to CTAs and a healthy dose of #FOMO can be the difference between a cart abandonment and a conversion #BeyondDisplay
The holidays are a time to get back in touch with your customers...especially with well-time, well-crafted emails #BeyondDisplay
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#BeyondDisplay
Questions?
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VE INTERA CTIVE LTD | 580 HARRISON AVE, SUITE 401, BOSTON, MA 02118 | WWW.VEINTERACTIVE.COM /US
THANK YOU!Join us for our next webinar:
Oct 28 1pm ESTBeyond Display: Surviving the Holidaze
#BeyondDisplay