Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)

Tips, Tricks, Tactics and Technology in the Digital Marketing World (TTTTDMW)

@thewrightjasonJason Wright, Chief Operations Officer at Webfor

Awesome Introductiona little bit about me


http://www.youtube.com/watch?v=HPZTgn_ob_o

The Path to Your Future, Starts with You


HARD WORK


TIME


ENERGY


COMMITMENT


Career Trajectory


Food Clerk2000 Clark

College2007

ChiefOperations

Officer2007

Career Trajectory


High School2001

ClarkCollege

2007

First Agency

2007

ClarkCollege

2008

Webfor2014

Taco Bell

2000Albertsons

2000

Role Trajectory


Cashier2000

CourtesyClerk2001

Cashier2002

Floor2004

Cashier2005

Food Clerk2000

Link Builder2007

Developer2008

Design/Dev2009

Project Manager

2009

Operations Manager

2010

Project Manager

2014

Operations Manager

2015

ChiefOperations

Officer2015

Words of Wisdom


Quotes, thoughts and feels.

“Fear is not real; danger is very real.”


“You will never get what you want by

focusing on what you don’t have.”


“Everything you want is on the other

side of fear.”@thewrightjasonJason Wright, Chief Operations Officer at Webfor

“I didn’t break into the industry.”


“Don’t fear being your true self.”


“You don’t need a title to be a leader.”


“It’s okay to love many things and change

creative focuses all the time.”


Opening Up Career Opportunities


Networking

● SEMpdx ($125 p/yr)

● CHIFOO ($25 p/yr)

● Digital Marketing Quarterly (Webfor Meetup) (free)

● Digital Conferences (Engage, Digital Summit)

● Portland Creative Conference ($90 Early Bird)

● LinkedIn; making real connections.


https://www.sempdx.org/membership/

https://chifoo.org/membership-signup/

https://www.meetup.com/Digital-Marketing-Quarterly/

Meeting People

● Your ability to meet new people and engage with them is critical.

● Most are as uncomfortable as you.

● Don’t assume you know everything.

● Participate in conversation and stay focused (no watch, no phone).

● Eye contact and most importantly….

● ….CARE.


Social Media

● Twitter posts and conversations.

● LinkedIn authoritative information and commentary.

● Use images and hashtags.

● Be real.

● Use channels that make the most sense for you.

○ Instagram

○ YouTube vs Vimeo


Really, You Gotta Care


The Trendy Skills/TraitsYou Should Have


#1 Culture Fit


#2 Are You AnA$$Hole?


#3 Confidence vs Arrogance


Practical Skills

● Attention to Detail

● Passion for Going a Step Further

● Good Communicator

● Eye Contact and Reasoning Skills

● Be Tough, Take Critique and Move Forward

● Willing to Learn (in/out of office)


Software You Need to Know How to Use


For Digital Marketers


Screaming Frog


Mindmeister


SEMRush


MozLocal


Ahrefs


Trello


For Designers


Invision


Sketch


Adobe CC


Adobe Comp


For Developers


HTML / CSS


Coda / Sublime


FileZilla


Inspect Element


WordPress


Marketing Your Brand, Alone


Branding Basics

● Your name, is your brand for now.

● Get all the social things AND buy the domain.

● Don’t get stuck because you can change things in the future.

● Pick a limited number of social channels to maintain.

● Use Buffer or HootSuite for social support.


Simple Website

● Get a basic website going, a blog, something.

● Do this through an integrated solution.

● Have some content and a form.

● Share a little bit about you.


Show People Who You Are

● Just be you, seriously.

● Your personality, is your brand.

● Don’t hide behind a corporate mask.

● Share interesting things about yourself through social and in-person

interactions.

● Be clear about what you don’t want.


Stupid and Redundant BUT….

● You really do have to talk to people.

● A reality that terrified me many years ago.

● Here’s a really big tip about meeting people, even if it’s a date.


This Really Changed My Life and Perspective


YOU MANY NEVER SEE THESE PEOPLE EVER

AGAIN


That’s Not a License to Be An A$%hole.


Simply Put, Don’t Fear What Might Happen in Minimal

Moments in Time


Real Talk


Not Easy


Find Creative Focus


Work Hard


Contribute to the World


Goodies


Helpful Stuff

● Digital Marketing and SEO Authorities to Follow:

○ Rand Fishkin (Whiteboard Friday)

○ Dennis Yu

○ WIll Reynolds

○ Ian Lurie

○ Oli Gardner


Helpful Stuff

● Creative Authorities to Follow:

○ Andrew Kramer (Video Copilot)

○ Weiden and Kennedy (Agency)

○ Aaron Draplin (Logo Designer)

○ Kim Adams (Producer)

○ Me :)


Educational Tools

● YouTube...everything.

● Skillshare

● Treehouse

● Linda

● Conferences


Connect / Follow Me

● Follow @thewrightjason on Twitter

● Connect on LinkedIn

● Watch Videos and Subscribe

● Visit and Subscribe to Blog

● Working on a podcast.


https://twitter.com/thewrightjason

https://www.linkedin.com/in/jason-wright-a3114b10/

https://www.youtube.com/nlemovies

http://www.thewrightjason.com/blog

Thank you for listening, the future is yours.


Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)

Marketing

Transcript of Tips, Tricks, Tactics and Technology in the Digital Marketing World (ttttdmw)