Tips to Get the Most from Your Exhibition and Tricks... · Social Media Checklist • Promote your...
Transcript of Tips to Get the Most from Your Exhibition and Tricks... · Social Media Checklist • Promote your...
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Tips to Get the Most from Your Exhibition
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1. Set clear, measurable objectives
Are you focusing on
sales leads, a new product
launch, penetrating a new
market, or customer loyalty?
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2. Discuss Your Options with us
From product display stands
to event sponsorships,
we can help you decide
what configurations
best suit your objectives.
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3. Appoint an Exhibition Coordinator
To maximize efficiency,
appoint one person with
overall responsibility for
planning and budgeting
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4. Read the Manual
Our comprehensive
exhibitor manuals will
save you time and money,
plus help you to enjoy a
hassle-free exhibition
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5. Prepare a Detailed Budget
Allocate funds upfront to
cover stand design costs
and marketing collateral
to ensure you have
everything you need
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6. Invite Customers and Prospects
Sending tickets to your
own network is the single
most effective way of
generating business
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7. Promote Yourself Online
Most visitors pre-plan
their visit on the event
website, so use our web
advertising options to let
them know you’re there
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Proactively Attract Buyers with Digital
Marketing
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Why Digital Marketing?
• People are online more. Active Internet users in Thailand grew 21%, social media users grew 19% when compared to 2015.
• Your buyers want information now. And where do they go? Online.
• Digital media can help you stand out from competitors.
• Your competitors are using it.
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Available Digital Tools
• Web Site
• EDM (Electronic Direct Mail)
• Social Media
• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Organizer’s Digital Tools
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Web Site Checklist • Make sure the keywords your buyers
use are in your web content.
• Update web site regularly to make it relevant to search engine.
• Track web site’s performance with tools like Google Analytics.
• Make it easy for buyers to share your web site with social media tools like Addthis.com.
• Promote your participation in an exhibition with web banner promoting the show, dates, your booth no., and your promotion/products
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EDM Checklist • Keep your brands/products in
your buyers’ minds via strategically-timed EDM.
• Create quality database, continuously freshen and expand it.
• Make your EDM look professional with mailing service like mailchimp.com.
• Send formal invitation letter to your customers to invite them to visit your booth at the show.
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EDM Checklist (cont’d) • Do not forget
“Call to Actions,” e.g., For inquiry, contact... ; Download our brochure, click here… , etc.
• Ask your exhibition organizer if they can promote your brands/products to their database via their EDM campaign (EDM content, banner, etc.)
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Social Media Checklist • Social media
tool choice depends on which country your buyers are.
• For Thai buyers, Facebook Page, Line, Instagram are effective tools
• For Chinese buyers, you might consider Wechat or LinkedIn
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Social Media Checklist • Promote your social media
channels in all media and conversation with customers.
• Update regularly with interesting content + products, activities promotions.
• Use friendly tone of writing.
• Like your exhibition organizer’s social media, e.g., Facebook Page and ask if you can promote your booth/products on their newsfeed
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SEO/SEM Checklist • Search Engines do not recognize
keywords on pictures, do not put texts on pictures.
• Use keywords in your content to help Search Engine finds you more easily.
• Reach more target buyers by buying Google AdWords, Facebook Ads, FB Post Boost.
• Send promotional contents with keywords to your exhibition organizer to promote on their digital tools.
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Organizer’s Digital Tools Checklist • Every organizer has digital
tools, take advantage of it.
• Prepare good contents, banners, pictures, to send to organizer in appropriate languages.
• On site, use QR code with link to your web site, business card, or product brochure, to make it easier for buyers to connect with you.
• Promote your digital tools, esp. social media, at your booth. Organize activities/games with giveaways to draw buyers.
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8. Create a High-Impact Stand
Keep your key
messages brief, bold
and relevant to your
customer needs.
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9. Train and Motivate Your Stand Staff
Get your best people
on the stand, as
their performance is
central to the success
of your exhibition
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10. Chase Up Your Leads
You’ll collect leads
and contacts during
the event, so be sure to
contact them promptly
after the show
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11. Talk to us About Maximizing Your Investment
Many Reed shows
provide Exhibitor
Training Seminars
Source: Tips to get the most from your exhibition Found at http://www.reedexpo.com/en/Exhibiting/Tips-for-success/
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Are You Ready to Exhibit?
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