TIPS for Students to solve Cases using SWOT ANALYSIS

/ SWOT Matrix

By Dr.Saikumari.VProf & Head

SWOT ANALYSIS

STRENGTH

THREATSOPPURTUNITIES

SWOT

StrengthWeaknessesOpportunitiesThreats

What is SWOT analysis?

SWOT ANALYSIS (ALTERNATIVELY SWOT MATRIX) IS A STRUCTURED PLANNING METHOD USED TO EVALUATE THE STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS INVOLVED IN A PROJECT OR IN A BUSINESS VENTURE.

THE METHOD WAS CREATED IN THE 1960S BY BUSINESS GURUS EDMUND P. LEARNED, C. ROLAND CHRISTENSEN, KENNETH ANDREWS AND WILLIAM D. BOOK IN THEIR BOOK "BUSINESS POLICY, TEXT AND CASES" (R.D. IRWIN, 1969).

USE of SWOT analysis?

THE USEFULNESS OF SWOT ANALYSIS IS NOT LIMITED TO PROFIT-SEEKING ORGANIZATIONS. SWOT ANALYSIS MAY BE USED IN ANY DECISION-MAKING SITUATION WHEN A DESIRED END-STATE (OBJECTIVE) IS DEFINED.

EXAMPLES INCLUDE NON-PROFIT ORGANIZATIONS, GOVERNMENTAL UNITS, AND INDIVIDUALS. SWOT ANALYSIS MAY ALSO BE USED IN PRE-CRISIS PLANNING AND PREVENTIVE CRISIS MANAGEMENT. SWOT ANALYSIS MAY ALSO BE USED IN CREATING A RECOMMENDATION DURING A VIABILITY STUDY/SURVEY.

Tips to SWOT analysis!

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SWOT analysis

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EXTERNAL FACTORSEXTERNAL FORCES INFLUENCE AND AFFECT EVERY COMPANY, ORGANIZATION AND INDIVIDUAL. WHETHER OR NOT THESE FACTORS ARE CONNECTED DIRECTLY OR INDIRECTLY TO AN OPPORTUNITY OR THREAT, IT IS IMPORTANT TO TAKE NOTE OF AND DOCUMENT EACH ONE. EXTERNAL FACTORS TYPICALLY REFERENCE THINGS YOU OR YOUR COMPANY DO NOT CONTROL, SUCH AS:MARKET TRENDS, LIKE NEW PRODUCTS AND TECHNOLOGY OR SHIFTS IN AUDIENCE NEEDSECONOMIC TRENDS, SUCH AS LOCAL, NATIONAL AND INTERNATIONAL FINANCIAL TRENDSFUNDING, SUCH AS DONATIONS, LEGISLATURE AND OTHER SOURCES .DEMOGRAPHICS, SUCH AS A TARGET AUDIENCE'S AGE, RACE, GENDER AND CULTURE RELATIONSHIPS WITH SUPPLIERS AND PARTNERS. POLITICAL, ENVIRONMENTAL AND ECONOMIC REGULATIONS

INTERNAL FACTORSTHE FIRST TWO LETTERS IN THE ACRONYM, S (STRENGTHS) AND W (WEAKNESSES), REFER TO INTERNAL FACTORS, WHICH MEANS THE RESOURCES AND EXPERIENCE READILY AVAILABLE TO YOU. EXAMPLES OF AREAS TYPICALLY CONSIDERED INCLUDE:FINANCIAL RESOURCES, SUCH AS FUNDING, SOURCES OF INCOME AND INVESTMENT OPPORTUNITIESPHYSICAL RESOURCES, SUCH AS YOUR COMPANY'S LOCATION, FACILITIES AND EQUIPMENTHUMAN RESOURCES, SUCH AS EMPLOYEES, VOLUNTEERS AND TARGET AUDIENCESACCESS TO NATURAL RESOURCES, TRADEMARKS, PATENTS AND COPYRIGHTSCURRENT PROCESSES, SUCH AS EMPLOYEE PROGRAMS, DEPARTMENT HIERARCHIES AND SOFTWARE SYSTEMS

External factors Internal factors

TOOLS FOR STRATEGY FORMULATION

STRENGTH WEAKNESS

OPPURTUNITIES THREATS

INTERNAL

EXTERNAL

TIPS for Students to solve Cases using SWOT analysis !

TIPS for SWOT analysis – Step 1

READ THE ENTIRE CASE 2-3 TIMES

SWOT analysis – Step 2 SUMMARIZE:WRITE A SUMMARY OF THE CASE FOR A PARA TO A PAGE , DEPENDING ON THE LENGTH OF THE CASE .

USE DIAGRAMMATIC REPRESENTATION WHERE EVER POSSIBLE. (TREE, BAR, PIE, FLOW).

SWOT analysis – Step 3 TIPS TO IDENTIFY THE SWOT AND LIST

Strength+ From past and present

Weakness

- From past and present

Opportunities+ In

future

Threat– In

future

SWOT analysis – Step 4 LIST OUT THE STRENGTH , WEAKNESS, OPPORTUNITIES & THREATS

Strength• • • •

Weakness• • • •

Opportunities• • • •

Threats• • • •

SWOT analysis – Step 5

READ THE QUESTION IF GIVEN AT THE END OF THE CASE & ANSWER THEM WITH THE REASON FOR YOUR RECOMMENDATIONS. ( SUBSTANTIATE EACH WITH A SUITABLE POINT )

USE of SWOT analysis?THE USEFULNESS OF SWOT ANALYSIS IS NOT LIMITED TO PROFIT-SEEKING ORGANIZATIONS. SWOT ANALYSIS MAY BE USED IN ANY DECISION-MAKING SITUATION WHEN A DESIRED END-STATE (OBJECTIVE) IS DEFINED.

EXAMPLES INCLUDE NON-PROFIT ORGANIZATIONS, GOVERNMENTAL UNITS, AND INDIVIDUALS. SWOT ANALYSIS MAY ALSO BE USED IN PRE-CRISIS PLANNING AND PREVENTIVE CRISIS MANAGEMENT. SWOT ANALYSIS MAY ALSO BE USED IN CREATING A RECOMMENDATION DURING A VIABILITY STUDY/SURVEY.

AND ABOVE ALL , IT CAN BE USED FOR SELF ANALYSIS!!!

Try a case with SWOT !!!