Tips for Selecting an Enterprise YouTube
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Selecting an Enterprise “YouTube”
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Research at medium and large enterprises across all industries has proven that video is a valuable tool for making an organization more social, improving employee engagement and enabling collaboration and knowledge sharing. Unfortunately, tools like YouTube and Vimeo lack the privacy, branding options and security controls required by corporate communications professionals to serve as an organization’s video portal.
Transcript of Tips for Selecting an Enterprise YouTube
Selecting an Enterprise “YouTube”
MediaPlatform - The Enterprise Video Platform
MediaPlatform - The Enterprise Video Platform
What is a “YouTube” for the
Enterprise?
MediaPlatform - The Enterprise Video Platform
“…streaming media applications that are primarily targeted for use behind the firewall… these services can deliver on-demand and live webcasts via the Internet to external constituents as well.”
– Gartner, Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content - 2012
MediaPlatform - The Enterprise Video Platform
Enterprise Video Platforms are end to end solutions comprising software and (or) hardware to capture, manage, and deliver IP Video”
– Forrester, The Forrester Wave: Video Platforms for the Enterprise, Q1 2013
Corporate Use Cases for Enterprise “YouTube”
o Executive communicationso Live corporate event streamingo Town Hall webcastso PR communicationso IR communicationso Marketingo Employee communicationso HR and Trainingo Continuing professional educationo EGV for knowledge sharing and
collaboration
Benefits
o Improved knowledge sharing and retention
o Increased employee engagemento More connected workforceo Enhanced corporate cultureo Reduced travel costso Reduced teleconferencing costso More effective brand alignment for
internal and external audienceso Increased lead generation for
marketingo Empowers mobile sales forces
MediaPlatform - The Enterprise Video Platform
What should enterprises look for in an
enterprise “YouTube” solution?
#1 – Intranet Video Portal
#2 – Social Features
Share and Embed
Tags
Rating
Commenting
#3 – Channels, Search and Content Discovery
Advanced Search
Channel Sort
Hover Detail
#4 – Intranet and Social Integration
#5 – Uploading, Transcoding and Recording
#6 – Video Asset Management
#7 – Analytics
#8 – Security and Governance
#9 – Webcasting Features
• Audio• Video • Slides• Q&A• Polls• Surveys• Testing• Certification• Live• On-Demand• Scheduling
#9 – Webcasting Features (cont.)
#10 – Multiple Video Source Options
#11 Streaming and Distribution - SmartPath Virtual eCDN
IP Multicast Peer Assist Multicast WAN Video Optimization
Remote and Mobile
Peer Assist Multicast
Nothing to install100% browser based
Works on any networkSelf healing
100% Cloud *Media server not required
Lowest TCOMinimal start up cost
Rapid deployment
* For network sites with adequate internet and network bandwidth. Bandwidth requirements vary depending on video bit rate and number of viewers.
MediaPlatform with WAN Video Optimization
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600Kbps Adobe HDS Live Stream
100 Live Viewers
Total bandwidth consumption without stream-splitting = 60Mbps
Average bandwidth consumption with stream splitting = 2.5 Mbps
MediaPlatform – Unique Differentiators
o Only complete end to end solution built from the ground up as a pure software based cloud application*
o Only solution to offer multiple portal styles with deep customization and branding
o Only solution to deliver Multicast Fusion with Peer Assist
o SmartPath Virtual eCDNo Any kind of network, any kind of device,
anywhereo Lowest TCO and highest ROI of any
enterprise solution
*On Premise and Hybrid Cloud deployments available
Questions?
Q & A
