Tips for Internet Marketers for an eCommerce Professional
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19-Oct-2014Category
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I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.
Transcript of Tips for Internet Marketers for an eCommerce Professional
Whos in the room?
John LawsonColderICE.com
[email protected]: This next presentation is rated PG
[email protected] are you dude?
[email protected] I wantWhen I want itThe way I want to buy it
[email protected] Created eCommerce
The world of eCommerce is [email protected]
Thats [email protected] You Handle The Truth?Explore new ideasDiscover opportunitiesInvestigate factsPrepare for some discomfortOne dudes story
[email protected] Web Walls
Interactive [email protected] New Web Experience TrilogyPersonalizedUnique resultsLocation basedHistorical (behavior)SocializedShareableEasy to consumeMobilizedLocation basedApp Experience
Study the 1%Who should we watch?Study the bestIgnore the stunned, unhealthy, immature
The Dell PC $6.5 Million Twitter Case [email protected]
Sold $6.5 million On Twitter Worldwide Audience WOW!
Numbers are in Millions so this is $52,000,000,000Billion with a B - in Net [email protected]
Pie Chart of Social MediasContribution to Gross Profits [email protected]
Pie Chart of Social MediasContribution to Gross Profits [email protected]
Perspective is Always Important [email protected] every $10,000.00 in Dell revenue
Only $1.00 comes from the social media of Twitter
Excuse me?
The media coverage was [email protected]
Time to grow [email protected] System at 30,000 ft.MeetNeedsLeadAchieveTo [email protected] SizeSEO (Best Match)[email protected] (Descriptions)UGC User Generated ContentProduct [email protected][email protected][email protected] (R.O.I)GlobalizationCost - EfficiencyProduct [email protected]
Tie Technology to SimplicitySimplify AutomateDuplicate J[email protected]
No offer, no response No response, no [email protected]
Mezlows Hierarchy A theory in psychologyProposed by Abraham Maslow in 1943 Theory of Human Motivation
The Deadliest Sin
[email protected] lusting for the top position
The more clicks the betterHigh CTR and low conversion
Stop keyword stuffing
Target to improve quality scoring
NEVER Blackhat [email protected]
[email protected] know what you are doing as you do itSocial Espionage?
[email protected] Intelligence
[email protected] Cycle
Who are you talking too?Keep themin theknowSpark [email protected] is the audience Keep them in the knowSpark conversation
The 7 Stages and logical touch points along this customer referral life cycle look something like this.Know - Your ads, article, and referred leadsLike - Your web site, reception, and email newsletterTrust - Your marketing kit, white papers, and sales presentationsTrial - Webinars, evaluations, and nurturing activitiesCore - Fulfillment, new customer kit, delivery, and financial arrangementsRepeat - Post customer survey, cross sell presentations, and quarterly eventsRefer - Results reviews, partner introductions, peer 2 peer webinars, and community building
45K.I.S.S.
Keep It Simple and Spectacular
Lets FOCUS on some [email protected] by Domenica47
The more you know the more you [email protected]
Plug in from [email protected]
a single point for deploying uploads to the top video and social networking [email protected]
Plug in from [email protected]
[email protected] is SEOGoogle loves blogsHigh rankingQuick indexing (Caffeine)
[email protected]://www.youtube.com/watch?v=dP0Oe82t66k
[email protected] is your micrositeGroup playlist by themeAdd tool tipsLink to internal pagesMake publicContinue to create
[email protected] Whole World IS Talking
Shouldnt IAt [email protected]
[email protected] this page for all of your main slides.
Your Web StoreAll Roads Lead to
[email protected] by Eole63Simplify Everything
[email protected] John Lawson CEO 3rd Power Outlet Founder ColderICE.com
ColderICE.com
Email: [email protected]
Twitter: @ColderICEFacebook.com/ColderICELinkedin/in/ColderICE
The Atlanta eBiz GroupeCommerceMeetup.com
