Tips for Internet Marketers for an eCommerce Professional

66
[email protected] John Lawson ColderICE.com
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    19-Oct-2014
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    Business

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description

I did this as a special online webinar for my friend Jay Berkowitz Internet Marketing group.

Transcript of Tips for Internet Marketers for an eCommerce Professional

Page 1: Tips for Internet Marketers for an eCommerce Professional

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John Lawson

ColderICE.com

Page 2: Tips for Internet Marketers for an eCommerce Professional

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WARNING: This next presentation is rated PG

Page 3: Tips for Internet Marketers for an eCommerce Professional

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Who are you

dude?

Page 6: Tips for Internet Marketers for an eCommerce Professional

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• What I want• When I want it• The way I want to buy

it

Page 7: Tips for Internet Marketers for an eCommerce Professional

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P.P.C. Created eCommerce

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The world of eCommerce

is enormous!

Page 9: Tips for Internet Marketers for an eCommerce Professional

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That’s Me

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Can You Handle The Truth?• Explore new

ideas• Discover

opportunities• Investigate facts• Prepare for some

discomfort• One dude’s story

Page 11: Tips for Internet Marketers for an eCommerce Professional

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The Web Walls

Page 12: Tips for Internet Marketers for an eCommerce Professional

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Interactive Evolution

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The New Web Experience Trilogy

• Personalized– Unique results– Location based– Historical (behavior)

• Socialized– Shareable– Easy to consume

• Mobilized– Location based– App Experience

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Study the 1%

• Who should we watch?• Study the best• Ignore the stunned,

unhealthy, immature

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The Dell PC $6.5 Million Twitter Case Study

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Sold $6.5 million On Twitter Worldwide Audience WOW!

Page 19: Tips for Internet Marketers for an eCommerce Professional

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Numbers are in Millions so this is $52,000,000,000

Billion with a B - in Net Revenue

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Pie Chart of Social Media’sContribution to Gross Profits

Page 21: Tips for Internet Marketers for an eCommerce Professional

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Pie Chart of Social Media’sContribution

to Gross Profits

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Perspective is Always Important

Page 23: Tips for Internet Marketers for an eCommerce Professional

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For every $10,000.00 in Dell revenue

Only $1.00 comes from the social media of Twitter

Excuse me?

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The media coverage was PRICELESS!

Page 25: Tips for Internet Marketers for an eCommerce Professional

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Time to grow up

• Competition• Technology• Industry• Economy

Page 26: Tips for Internet Marketers for an eCommerce Professional

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The System at 30,000 ft.

Meet

Needs

Lead

Achieve

To Maximize

Page 27: Tips for Internet Marketers for an eCommerce Professional

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Goals

• Conversion• Order Size• SEO (Best Match)• Efficiency• Branding

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Content

• Editorial (Descriptions)• UGC – User Generated Content• Product Data• Branding

Page 29: Tips for Internet Marketers for an eCommerce Professional

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Infrastructure

• Storage• Management• Collaboration• Syndication• Localization

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Operations

• Scalability• Flexibility• Extensibility

Page 31: Tips for Internet Marketers for an eCommerce Professional

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Results

• Revenue (R.O.I)• Globalization• Cost - Efficiency• Product Data• Leverage

Page 33: Tips for Internet Marketers for an eCommerce Professional

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Tie Technology to Simplicity

• Simplify • Automate• Duplicate

Page 35: Tips for Internet Marketers for an eCommerce Professional

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•No offer, no response •No response, no ROI

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Mezlow’s Hierarchy • A theory in psychology• Proposed by Abraham Maslow in 1943 • Theory of Human Motivation

Page 37: Tips for Internet Marketers for an eCommerce Professional

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The Deadliest Sin

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Stop lusting for the

top position

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The more clicks the better

•High CTR and low conversion

•Stop keyword stuffing

•Target to improve quality scoring

•NEVER Blackhat SEO

Page 43: Tips for Internet Marketers for an eCommerce Professional

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I know what you are doing as you do it

Social Espionage?

Page 44: Tips for Internet Marketers for an eCommerce Professional

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Social Intelligence

Page 45: Tips for Internet Marketers for an eCommerce Professional

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Communication Cycle

Who are you talking

too?

Keep them“in theknow”

Spark aConversation

Page 46: Tips for Internet Marketers for an eCommerce Professional

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K.I.S.S.

Keep It Simple and Spectacular

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Let’s FOCUS on some tools

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The more you know the more you sell

CustomerAnalytics

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Plug in from rapportive.com

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TubeMogal

a single point for deploying uploads to the top video and social networking sites

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Plug in from rapportive.com

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Slideshare

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Blogging is SEO

• Google loves blogs

• High ranking

• Quick indexing (Caffeine)

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http://www.youtube.com/watch?v=dP0Oe82t66k

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1

3

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Page 60: Tips for Internet Marketers for an eCommerce Professional

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YouTube is your microsite

• Group playlist by theme

• Add tool tips• Link to

internal pages

• Make public• Continue to

create

Page 61: Tips for Internet Marketers for an eCommerce Professional

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The Whole World IS Talking

Shouldn’t IAt LEASTListen?

Page 62: Tips for Internet Marketers for an eCommerce Professional

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Satisfaction

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• Use this page for all of your main slides.

…Your Web Store

All Roads Lead to…

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Simplify Everything

Page 66: Tips for Internet Marketers for an eCommerce Professional

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John Lawson CEO 3rd Power Outlet

Founder ColderICE.com

ColderICE.com

Email: [email protected]

Twitter: @ColderICEFacebook.com/ColderICE

Linkedin/in/ColderICE

The Atlanta eBiz GroupeCommerceMeetup.com