Tips for Communicating Your Startup Idea Most Effectively
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Transcript of Tips for Communicating Your Startup Idea Most Effectively
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Communicating Ideas…w/o getting lost in the details
Joanna LordVP of Growth Marketing
SEOmoz@joannalord
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Harder than it sounds.
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Avoiding the “blah blah blah” black hole of death.
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Winning startups have beautiful stories.
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This is not serendipity, it’s science.
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So how do you communicate your story?
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The basics.
Passion. Purpose. UVP. Current state. Aspirational.
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Passion.
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Purpose.
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UVP.
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Current state.
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Aspirational.
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That sounds easy...but to be effective you need to know your audience.
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Common audiences worth preparing for.
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Put in context of landscape.Find your disruptive angle.
Make it visual.Fluff the feathers.
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The customer.
UVP.Benefits for them.
Trust signals.Offer them supporting resources.
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The investor.
Purpose.The market/opportunity.
UVP.The team/support.
Passion.
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Employee #2.
Passion.Solution.
Opportunity for them.Challenges.
Aspirational.
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That’s the gist of it.
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Stay consistent.
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Continuously revisit.
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Put your weight behind it.
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Have some fun with it.
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Thank You
Joanna LordVP of Growth Marketing
SEOmoz@joannalord