Tips for brick-and-mortar retail success in the eCommerce Age
Transcript of Tips for brick-and-mortar retail success in the eCommerce Age
Tips for brick-and-mortar retail success in the eCommerce age
3 Important factors necessary to drive brick-and-mortar success
Right products in-store Right store staff Right marketing strategies
5 tips for brick-and-mortar stores to succeed
Speed and convenience
Emphasize on the advantages of instant gratification to customers and the convenience of physically experiencing the product
5 tips for brick-and-mortar stores to succeed
Personalized interactions
Leverage on the face-to-face
human interactions between the customer and the store staff
5 tips for brick-and-mortar stores to succeed
Localized marketing
Attract local shoppers
with location based
marketing campaigns
and promotions
5 tips for brick-and-mortar stores to succeed
Think customers, not products
Display products in-store, focusing on the customers’ preferences, not on the inventory
5 tips for brick-and-mortar stores to succeed
Easy payments
Allow for flexible and secure multiple payment options in order to lure customers to make purchases without them having to worry about payment modes and data security
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Every year, 50,000 retail associates use ETP to serve 150,000,000 consumers, selling
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