Tipping Point leadership (CMO).ppt

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Tipping Point leadership W.Chan Kim and Renee Mauborgne Harvard business revie Presented by M

Transcript of Tipping Point leadership (CMO).ppt

Page 1: Tipping Point leadership (CMO).ppt

Tipping Point leadership W.Chan Kim and Renee Mauborgne

Harvard business review

Presented by M Harry Saputra

Page 2: Tipping Point leadership (CMO).ppt

Hurdles for high performance

Addiction to the Status quo

Limited Resources (Sumber Daya terbatas)

Opposition from powerful vested interests(Pertentangan karena Kepentingan tertentu)

10:00am

11:00am

1:00pm

2:00pm

Demotivated Employees (Kehilangan Motivasi)

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Status Quo

Limited Resourc

es

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Opposition from powerful vested interests

Demotivated Employees

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Four Steps to the Tipping Point

1. Put Managers face-to-face with problems and customers.

2. Find new ways to communicate

1. Focus on the hot spots 2. Bargain with partner

organization 1. Put the stage lights on and frame the challenge to match the organization’s various level

1. Identify and Silence Internal opponents

2. Isolate external ones

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Break through the cognitive hurdle

To make a compelling case for change