tiny the bearcharacter guidelines

tiny - characteroverviewaye, man. Tiny is a big, friendly Glasgow bear with a cheeky smile and a cheery spirit. He’s got big muscles, a bit of a gut and a great big heart.

Tiny’s a dad. He’s not perfect, but he always does his best to do the right thing for his weans. He works hard at the building site to put food on the table. He makes the time to help with their homework (or try, anyway…) And he always keeps them away from cigarettes and second-hand smoke.

Tiny is always willing to talk to everyone, at home, in the neighbourhood or down the pub. When he talks, people listen – not because he’s threatening or hectoring, but because he’s everyone’s big pal.

the coloursof tinyThese are the colours of Tiny - the way he looks, the clothes he wears, and colours he likes in general.

Tongue

c:15

m:100

y:90

k:10

T-shirt

c:20 m:0

y:100 k:0

Body

c:48

m:69

y:84

k:18

Eye brows

c:25

m:40 y:65 k:0

Muzzle

c:30

m:50 y:75 k:10

Nose

c:50 m:70 y:80 k:70

Jeans

c:67 m:43 y:16 k:51

Jeanshem

c:67 m:29 y:0

k:16

Belt

c:50 m:50 y:60 k:25

Belt buckle

c:25 m:25 y:40 k:0

the character design

front view

the big man with a big heart

Tiny is everyone’s big pal, with wide shoulders and long, muscular arms.

He’s ready to stand up for you, but also to give

you a big, warm hug.

His big heart could make anyone believe in him

and listen to his words of wisdom. Tiny’s paws are

strong enough to knock you out, but you can trust

that he’s on your side.

side view

178

cm/5

.10f

t

wide shouldersquirky smile

long, muscular arms

big heart

the many faces of tinyone bear, many emotionsTiny’s a big enough guy to show how he’s feeling. He gets angry when people don’t do the right thing by their kids or his, but he doesn’t get violent or shouty – he gets sarcastic. Tiny’s a big joker but he’s got a serious point about keeping smoking away from children.

Do show Tiny speaking from the heart, but don’t show him angry or hectoring. He understands that sometimes people smoke – he just wants to protect the weans.

how tiny talks

a witty guyTiny is a Glasgow bear through and through. He’s casual and friendly, but not afraid to have fun, and happy speaking in Glasgow patter. Shorter words and phrases are better, and slang is encouraged. No swearing though (he’s a family bear).

Tiny never uses jargon – as far as he’s concerned, a “stakeholder” is someone carrying a fencepost.

Through insight gathering with young people in Easterhouse, we’ve compiled a number of quotes Tiny can use when talking about big issues around secondhand smoke. Illustrations and examples of these are available separately within the resource pack.

and the way he moves...

the places tiny goes

building siteTiny works in construction. His pals always count on him when they’re on a job.

Tiny can raise issues around secondhand smoke and smoking in the workplace here, including keeping work vehicles smoke-free.

the pubAfter hours, Tiny sometimes stops

by the pub with his mates.

This is the ideal situation to compare pubs since the smoking ban to homes where people light up.

at homeTiny doesn’t mind If guests at his place want to have a fag – but they have to take it right outside.

The ideal place to talk about how to keep your home smoke-free.

in the carWindows up or windows down,

Tiny knows smoking in a car when children are present is dangerous.

1

5hOF SMOKE

EVEN IF YOU OPEN THE WINDOW,

SMOKE WILL STAY IN

YOUR HOUSE.

BREEZE MIGHT EVEN

BLOW IT IN

z z z

SMOKE GETS EVERYWHERE

IN YOUR HOUSE,

THROUGH DOORS AND UP THE STAIRS

MORE THAN

THERE ARE

90 POISONSIN FAG SMOKE

80%OF CIG SMOKEIS INVISIBLE AND HAS NO SMELL

the way tiny shares his knowledge

the titles and the highlightsthe body text

rockwell bold

Futura std medium or light

contrastIS WHAT I lIkE