Tindie - Hardwired NYC // February 2014
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Stories & lessons from the front lines of the hardware revolution @emilepetrone
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Tindie founder and CEO Emile Petrone presented at February's edition of Hardwired NYC. Tindie is the easiest way to buy and sell indie hardware.
Transcript of Tindie - Hardwired NYC // February 2014
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Stories & lessons from the front lines of the hardware revolution
@emilepetrone
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Emile Petronefounder of
Tindie
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2010
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2012
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With 1,800 products, what have we learned?
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Design to scale
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2.4 - 2.6x
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International from Day 1
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Distribution
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Things to Consider
• Build Traffic
• Access to Customers
• Order Fulfillment
• Margins
• Fraud
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• We are building a community marketplace
• Handle payments & fraud so you keep vast majority
• API for order fulfillment
• Full access to customers
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“One thing these critics need to be careful about is that, as Clay
Christensen has long argued, many important new inventions
start out looking like toys. “
Chris Dixon , 8/4/2012@cdixon
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Thank you!@emilepetrone