New Facebook Products for Marketers: Timeline, Page Insights, and Premium Ads

Adam Gerston | Partner Manager | Marketing APIs

New Timeline = deeper connections 1

New Timeline = deeper connections 1Apps help people tell their story

New Timeline = deeper connections 1Marketers can send more relevant messages to people based on the things they care about

A movie studio can now target ads to the people who have added a movie app and are watching comedy movies

Sponsored

A Movie Studio

More opportunities for people to talk about businesses they use

2

TICKER

Fidji Simo cooked a Roast Chicken via Recipe Box

Fidji Simo cooked recipesvia Recipe Box

TIMELINE NEWS FEED

Make sure people see what is being said about their business

3

Fidji engages with your app; she listens to a song, reads a book or adds a product to her wishlist.

Fidji’s friends can see a story about it in their Ticker or News Feed. With Sponsored Stories, you can make sure that

Fidji’s friends will see this story by showing it on the right-hand side of Facebook.

Fidji listened to a song

Sponsored Stories

Fidji listened to a song

Should you create an app?

Do you have an audience?

Do you have budget to promote it?

80% Budget to promote it

20% Budget to build app

Do people already engage with your business on an ongoing basis?

Create winning apps

Focus on people 1 Enable great storytelling

2 Use Sponsored Stories

4 Create great experiences

3

Fidji Simo cooked a Roast Chicken via Recipe Box

Fidji Simo wants a Red Cocktail Dress via FabDresses.com

Fidji Simo listened to Coldplay on Spotify

Fidji Simo cooked recipesvia Recipe Box

Sponsored Stories

Fidji Simo cooked a Roast Chicken via Recipe Box

Reach friends in a more engaging way

Expanded Premium Ads

Anything you post can become an Ad

Your Ad on the Home Page

Reach friends in a more engaging way

When people hear about you from friends, they listen

Ads are better when they come from your Page posts

People can interact with your brand throughout the ad

Source: Nielsen

Expanded Premium Ads

People are talking about this

Your brand

Understand your Page performance

Page Insights

Understand

the performance of your Page with a new

public number for “People Talking about

This”

Learn which content resonates with your

audience

Optimize

how you publish to your audience

Understand your Page performance

Page Insights

Understand your Page performance

Page Insights

Thank you