Timeline
1
PROPOSED TIMELINE OF EXTENDING THE TAUCK EXPERIENCE LITTLE OR NO CONTACT BOOKING YOUR TOUR TIMELINE OF CURRENT TAUCK TOUR MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 8 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12 NEXT YEAR Confirmation sent via mail/ email Confirmation sent via mail/email along with a personal invitation to your Personal URL Personal URL has led the customer to the Tauck BLOG site to visit with others that may be on their tour Personal URL has a “countdown to your tour” clock with other fun items such as recipes for local dishes and helpful web sites. More emails directing the customer to visit their Personal URL often for helpful reading and other tour related incentives More emails directing the customer to visit their Personal URL often for helpful reading and other tour related incentives Final payment is due. Pre-doc journal is sent out with many helpful chapters of information Personal URL list any updates to sent information. Emails sent to computer and blackberries with fun information. MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 8 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12 NEXT YEAR LITTLE OR NO CONTACT BILLING INFORMATION AND “DUE” DATES. Purple measures “interest level”. The deeper the purple, the more interest the customer has in the tour Black measures “dark periods”. This is the time period that Tauck is NOT communicating with their customer. KEY Final payment due. Pre-doc is sent our in a bill fold with loose print outs No further communi- cation to customer Welcome home email directing the customer to the Tauck Memory book site and the blogging site. Tour director uploads tour pictures Personal thank you from Tauck with planner or magnet calender. Tour director monitors BLOG site and generates one-off personal mail pieces If it is the holiday season, BLOG site will reflect this and offer Holiday Photo books along with other gift items. Keep the communica- tions qui- eter, but keep monitoring the BLOG site for poten- tial opportuni- ties. Have tour photo contest. Six months after the tour, send out mailer or freemium to direct them back to their personal URL where they can request special catalogue. Various touch points such as email blast, personalized mailings, BLOG site focused on retention and booking another tour. MONTH 7 MONTH 7 TOUR CURRENT PROPOSED
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Transcript of Timeline
PROPOSED TIMELINE OF EXTENDING THE TAUCK EXPERIENCE
LITTLE OR NO CONTACT
BOOKING YOURTOUR
TIMELINE OF CURRENT TAUCK TOUR
MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 8 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12 NEXT YEAR
Confirmation sent via mail/
Confirmation sent via
mail/email along with a personal invitation to
your Personal URL
Personal URL has led the customer to the Tauck BLOG site to visit with others that may be on their tour
Personal URL has a “countdown to your tour” clock with other fun
items such as recipes for local dishes and helpful web sites.
More emails directing the
customer to visit their Personal URL often for helpful reading
and other tour related incentives
More emails directing the
customer to visit their Personal URL often for helpful reading
and other tour related incentives
Final payment is
due.
Pre-doc journal is
sent out with many helpful chapters of information
Personal URL list any
updates to sent
information. Emails sent to
computer and blackberries
with fun information.
MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 8 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12 NEXT YEAR
LITTLE OR NO CONTACT BILLING INFORMATION
AND “DUE” DATES.
Purple measures “interest level”. The deeper the purple, the more interest
the customer has in the tour
Black measures “dark periods”. This is the time period that Tauck is NOT communicating with their customer.
KE
Y
Final payment due.
Pre-doc is sent our in a bill fold with loose print
outs
No further communi-cation to customer
Welcome home email directing the customer to the Tauck
Memory book site and the
blogging site. Tour director uploads tour
pictures
Personal thank you from Tauck with planner or magnet calender.
Tour director monitors BLOG
site and generates
one-off personal mail
pieces
If it is the holiday season,
BLOG site will reflect this and
offer Holiday Photo books along with other gift
items.
Keep the communica-
tions qui-eter, but keep
monitoring the BLOG
site for poten-tial opportuni-
ties. Have tour photo contest.
Six months after the
tour, send out mailer or freemium to direct them back to their
personal URL where they can request
special catalogue.
Various touch points
such as email blast,
personalized mailings,
BLOG site focused on retention
and booking another tour.
MONTH 7
MONTH 7
TOU
R
CU
RR
ENT
PRO
POSE
D
