TIMELINEfreedomofchoicerf.weebly.com/uploads/2/6/7/4/26740724/timeline_-… · their journey to...
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09/2017 ™ FOR AUSTRALIA ONLY TIMELINE Rodan + Fields ® is founded by Dr. Katie Rodan and Dr. Kathy Fields; Amnon Rodan named Chairman. RF CONNECTION is created to support customers on their journey to great skin. Lori Bush joins Rodan + Fields as President and General Manager. Rodan + Fields becomes a top selling clinical skincare brand in high-end department stores. Dr. Rodan and Dr. Fields announce Rodan + Fields buy-back from Estée Lauder and plans to launch into direct selling channel.
Transcript of TIMELINEfreedomofchoicerf.weebly.com/uploads/2/6/7/4/26740724/timeline_-… · their journey to...
09/2017
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F O R AU S T R A L I A O N LY
TIMELINERodan + Fields® is founded
by Dr. Katie Rodan and
Dr. Kathy Fields; Amnon
Rodan named Chairman.RF CONNECTION is created
to support customers on
their journey to great skin.
Lori Bush joins Rodan + Fields as
President and General Manager.
Rodan + Fields becomes a top
selling clinical skincare brand
in high-end department stores.
Dr. Rodan and Dr. Fields announce
Rodan + Fields buy-back from
Estée Lauder and plans to launch
into direct selling channel.
09/2017
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F O R AU S T R A L I A O N LY
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Rodan + Fields officially launches into
the direct selling channel with over
2,000 Independent Consultants.
Rodan + Fields hosts its inaugural
Convention, X-Factor 09, in Phoenix,
Arizona, to a sellout crowd.Rodan + Fields officially launches
the Pulse Business Management
Suite, a state-of-the-art enterprise
management system.
The Prescription for Change (PFC) Foundation
is founded to support students in need on
their journey to becoming a prescription for
change in their communities by fostering
belief in themselves.
Rodan + Fields hosts the inaugural
meeting of the Leadership Advisory
Board (LAB), top Consultant Leaders
from across the country.
Write Your Skin a Prescription for
Change becomes a national U.S.
best-seller overnight.
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Rodan + Fields launches Derm RF,
a skincare blog featuring news and
skincare advice from two of the
brightest minds in dermatology.
The PC Perks Program is introduced. Thirty-one Level V Executive Consultants
attend inaugural Level V Arrival Trip to
Napa and San Francisco.
Dr. Rodan and Dr. Fields introduce the
patented* AMP MD™ System to amp up
customers’ anti-ageing results.
*U.S. Patent
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AMP MD™ is featured on the
Today Show as a “must have
anti-ageing product for 2011.”
Scientific research on R+F’s peptide technology
is selected for publication and presentation
at The American Academy of Dermatology’s
Annual Meeting.
Rodan + Fields sunscreens are awarded
the Skin Cancer Foundation’s Seal of
Recommendation for aiding in the
prevention of sun-induced skin damage.
Twelve Consultant Leaders hit the
road having each earned a Starfire
Pearl Lexus as the first Road to RFX
Car Incentive Program achievers.
Rodan + Fields PFC Foundation is
honoured with the Salvation Army’s
Community Service Award.
Rodan + Fields launches the
Solution Tool App for the iPad.
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Eight couples join Dr. Rodan and
Dr. Fields in Florence, Italy, for the
inaugural RFx Circle Trip.
Rodan + Fields launches
Communications Corner, an online
application that enables Consultants
to customise marketing materials.
Rodan + Fields participates with two faculty
members at Harvard Business School in the
development of an award-winning case study.
Rodan + Fields makes its first
commission payments through
RF Payday.
Twelve Consultant Leaders join Lori
Bush in Playa del Carmen, Mexico, for
the inaugural Elite V Trip.
Rodan + Fields redefines visible ageing
with the introduction of REDEFINE,
a “new and improved” system for
lines, pores and loss of firmness.
09/2017
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Rodan + Fields debuts on the Direct
Selling News Top 100 Global Direct
Selling Companies at #64.
Rodan + Fields moves headquarters
to 60 Spear Street in San Francisco’s
Embarcadero.
The REDEFINE AMP MD™
Micro-Exfoliating Roller is featured
on The Ellen DeGeneres Show.
Rodan + Fields wins Gold Stevie®
Award: Company of the Year
Consumer Products in the 2013
American Business Awards™.
Rodan + Fields launches an
improved REVERSE Regimen
with Vitamin C and Retinol
to brighten dull skin and
improve the appearance of
discolouration.
Twenty-three couples join
Dr. Rodan and Dr. Fields in
Paris, France for the 2014
RFX Circle Trip.
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Rodan + Fields receives its
2-millionth Preferred Customer order.
* Euromonitor International’s 2014 rankings note that “Rodan + Fields is ranked #4 in premium skin care companies in the US and was the fastest-growing in 2014 for the second year in a row.” Rodan + Fields encompasses Rodan & Fields, Rodan and Fields, Rodan + Fields. Source Euromonitor International Limited; rsp terms; all channels, 2013 & 2014.
Rodan + Fields embarks on
Global Expansion with the
launch of Canada.
APRIL 8, 2015
Rodan + Fields ranks
50th on Direct Selling
News’ 2015 Global 100.
Euromonitor ranks Rodan + Fields
No. 4 in US premium skincare and
fastest-growing in 2014 for the
second year in a row.*
The first #RFGoNakedDay trends on
Facebook and Instagram and raises
$30,000 to build a school through
PFC’s partner, buildOn. Today Show features Rodan + Fields
as “Social Commerce Leaders.”
09/2017
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Rodan + Fields makes Women’s
Wear Daily’s “Beauty Inc. Top 100
2014” list of the world’s leading
beauty companies.
Dr. Rodan and Dr. Fields are
named among the Top 50
“Self-Made Women” by Forbes.
Rodan + Fields SPARK: Convention 2015 in
Austin, Texas, sells out to a record-breaking
crowd of approximately 10,000 Consultants.
Dr. Rodan and Dr. Fields rank
among Top 10 Most Successful
Women Entrepreneurs of the
Decade by Investopedia.com. The 2600th “Before and After”
Product Success Story is submitted
through the Real Results micro-site.
Rodan + Fields continues its Global
Expansion, announcing the 2017
launch of Australia.
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** Euromonitor International’s 2015 rankings note that Rodan + Fields is the #2 Premium Skincare Brand in the US in 2015, the #1 Fastest Growing Skincare brand in the us over the last five years, the #1 Premium Acne Brand in the US in 2015, and the #1 Brand in Premium Anti-Agers in the US in 2015. Source for all is Euromonitor International Limited; rsp terms; all channels, USA, 2015, research conducted in 2015. Last five years refers to the period of 2010 to 2015. Anti-Agers sales refers to stand-alone sales as well as the disaggregated sales of anti-agers sold as part of a set or kit.
** Source Euromonitor International Limited, retail value RSP terms; all channels, USA; extracted from internal system on March 15, 2017; claim effective starting March 28, 2017.
Diane Dietz joins Rodan + Fields as
President and CEO.
Euromonitor announces Rodan + Fields is
#1 in U.S. Premium Acne and Anti-Ageing, #1
Fastest-Growing in U.S. Skincare over the last
five years, and #2 in U.S. Premium Skincare.*
Number of unpaid media
impressions Rodan + Fields
has received since 2008.
Euromonitor announces
Rodan + Fields is the #1
Premium Skincare Brand
in the U.S. in 2016.**
A record 261,408 people post makeup-free
selfies on #RFGoNakedDay in support of
PFC’s partner, buildOn.
Rodan + Fields Convention
2016 kicks off in Las Vegas and
virtually, through an exclusive
connected viewing experience.
2017
APRIL 2017
