TIME UNIVERSALThe Company

INTRODUCTION

FOUNDED

2004

DIGITAL AGENCYas

DIGITAL MAKETING & PR

DESIGN & CREATIVEWEBSITE & SOFTWARE

Time Universal Communications is a Digital Strategy Agency founded in December 2004 focusing on digital strategy, creative and interactive services, social media marketing, and digital PR.

OUR SERVICES

DIGITAL AGENCYFULL SERVICE

• Strategy & Planning• Media Planning &

Buying• Viral Marketing

Planning & Production

• Search Marketing Programs

• Mobile Marketing• Content Creation &

Management• Measurement &

Analytics

DIGITAL MARKETING

• Blogging• Brand Recognition• SEO-PR• Optimized Media Placement• Event Marketing• Product or Business Launches

DIGITAL PR

• Strategic Planning &

Pricing• Social Media

Distribution• Monitoring &

Report• Community Developmen

t • Content

Strategy & Audit

SOCIAL MEDIA

MARKETING• Interactive

App• Animation• Game

Production• Photography

and Video Production

INTERACTIVE CONTENT

Web & Mobile Development

Content Management System

WEBSITE & SOFTWARE

Our People

CEO & Founder

Pham Minh Toan

Mr. Toan has 10 years experience working on digital solutions. He started his career at Fujitsu Vietnam. His entrepreneur mind led him to the second position as Sales Manager of Vietnam Communications Corporation. He founded Time Universal Communications in 2004 with an ambition in mind of making the company the best digital agency in Vietnam.

His has excellent skills of working with international brands such as Microsoft, Honda, British Council, Piaggio, DAI…

Read more about him at www.toanpham.info

Our People

Vice Director

Do Hoa

Ms.Hoa was an writer and journalist for more than 6 years before changing her career to be a businesswoman. Hoa has experience in various aspects of communications and marketing through different angles due to her different job positions over last the 10 years at World Bank's Higher Education Project, T&A, Vietnam Communications Corporation… She is co-founder of Time Universal Communications.

Hoa’s specialties: Communications Strategic Planning, Strategic PR planning, Branding, Media Relations, Article Writing, Marketing Management, Social Media Marketing, Website Content Consulting, Online Community Building.

She is also a hot blogger on Digital Marketing and PR at www.hoado.info.

Our People

Art Director

Dao Lam Hung

Mr. Hung is well-know as an innovative and high creative-minded designer. He has been a member of Time Universal since 2009.

Dao Lam Hung has played an important key factor for the success of the campains from Yamaha, Honda, Sacombank, Techcombank, Vietinbank, Manulife and Piaggio.

Our People

Technical Director

Nguyen Son Duong

Mr.Duong was the Technical Director of Runhau.vn – a groupon startup – before joining Time Universal team. He has great experiences in working with big operate technical system and optimizing UI and UX.

Mr.Duong has played a important part as an technical expert in Time Universal success campaign such as Techcombank, Language Link and Bao Viet.

He is not only a perfectionist but also a very careful person. Mr.Duong is also innotivate and always keeping up with new technology.

Our People

Account Manager

Nguyen Truong Duy

Mr.Duy was an experienced project manager at Gameloft Studio. He was also known as a media communication assistant for many projects at FPT Da Nang before joining Time Universal in 2012.

Mr.Duy takes the role of CEO Assistant and also participate in Time Universal’s project management.

He is also content contributor for Time Universal’s blog at http://blog.timeuniversal.vn and his own blog at www.duynt.com

OUR CLIENTS

BRANDS STORIES

Corporate Website

2006 - 2008

Corporate WebsiteCampaign Microsites

2009

Brand Website

2010

PROJECTS

WEB AGENCYCampaign Microsites

2014

BRANDS STORIES

Art of The MotorbikeLiberty by You

2011

Workshop of Passion

2012

CAMPAIGNS

Corporate WebsiteBrand Site

2011

PROJECTS

DIGITALSTRATEGiCPARTNER

BRANDS STORIES

Vui Tet TechcombankDuong Dua Ruc Lua

Xa lo chien thangVuon toi dinh cao

Quet the giang sinh

2012

CAMPAIGNS

Giu Tron Niem TinKet Noi Moi Khoang Cach

2011

DIGITAL AGENCYSTRATEGY PLANNINGINTERNAL PRCAMPAIGNS MANAGEMENT5

BRANDS STORIES

Anh Tai Hoi TuMiss Sacombank

Chinh Phuc Nui Bang

S-OneTiet Kiem Phu Dong

2012

CAMPAIGNS6

DIGITAL STRATEGIC PARTNER

Hao Khi Sacombank

2013

BRANDS STORIES

3G Launching Website

2009

iPhone Website

2010

Blackberry Website

2011

PROJECTS

WEB AGENCY

BRANDS STORIES

MSN Vietnamese Version

2009

Windows 7 Launching

2010

PROJECTS

Web MaintainanceInteractive Game Development

2008 - 2010

SERVICES

WEB AGENCY

Corporate Website

2008

BRANDS STORIES

Corporate Website

2009

Corporate Website

2010

PROJECTS

Web MaintainanceSoftware Development

2009 - 2010

SERVICES

WEB AGENCY

COMMUNITY CAMPAIGNS

BRANDS AGENCY COMMUNITY KPIs

Topics/week:   12 Topic views:   3,800Topic feedbacks:  43

Impressions:

19,263,796Clicks: 35,169CTR: 0,18%

Banner CPD AdsImpressions:

19,263,796Clicks: 35,169

CTR: 0,18%Magic PopupImpressions:

1,968,717Clicks: 16,489CTR 0,86%

•Challenge:Techcombank was awarded “The Best Commercial Bank of the Year” on 2010. The Bank wanted to express its gratitude to customers as a celebrating action on its 18th Birthday occasion. It’s the first time Techcombank thought of going digital and social. •Big Idea:Under the concept of “Your trust in our services is more valuable than any prizes” as the theme for all IMC campaigns of the year, Techcobank wanted to build up a digital campaign named “Giu tron niem tin” (Keeping the trust) with the reflection of the trust on the awarding cup. An Interactive Contest to build a trust circle to deliver the brand image, massage and build loyalty among the community.

CASE STUDIES

TECHCOMBANKCampaign: GIU TRON NIEM TIN

Microsite: www.giutronniemtin.vnYear: 2011

WEEKS8 AGE24-49

MICROSITE

DISPLAY ADS

SNS SEEDING

FORUM SEEDING

Registered Users: 12,780Interactions (like, comment, share): 120,000Summited Artworks: 1,046

Unique Visitors:

659,960Page views: 1,183,000Time on site: 00:01:05Conversion Rate: 4.4%

Fans: 39,850Comments:

13,000Post views/week 422,789

Feedback/week:4,225Impression/post:15,000Feedback/post:2.5%

FACEBOOK PAGE

1,000% KPI

221% KPI

1,038% KPI

300% KPI190% KPI

Posts: 8Feedbacks: 452Views: 5,482

(provided by other agency)

•Challenge:Techcombank improved their Electronic Banking service

named F@st Banking with new features and utilities with other services. Agency was ordered to deliver a product

oriented online campaign which helped educate targeted customers about these new features and utilities.

•Big Idea:Gamification was used in combination with 2 talents who stand for the target customers on microsite based campaign with the support from Social media and Online Ads. Audience enjoyed a playful, lively and product-oriented online interactive game on

microsite within 6 weeks.

CASE STUDIES

TECHCOMBANKCampaign: KET NOI MOI KHOANG CACHMicrosite: www.ketnoimoikhoangcach.com Year: 2011

WEEKS6 AGE24-49

MICROSITE

DISPLAY ADS

FORUM SEEDING

Registered Users: 58,330Active Users/Players: 12,943Unique Visitors:715,409

Page views:

3,440,915Time on site: 0:00:58

Bounce Rate:

2,15%

1,167% KPI Good viral mechanism. One user must invite as many new users as they can to win record to get higher in the game. This made incredible results of registered users. A filter and activation mode was turned on to eliminate fake users. Users data base was collected for real marketing efforts afterwards.

Seeded Posts: 17

Ppl saw this: 1,479,145Interactions: 9,968

•Challenge:In Sep, 2012 Techcombank took over one of the Vincom Twin

Towers which was considered as the most luxury business center in Hanoi. This was an important milestone to prove that

Techcombank kept moving toward successfully and trustworthily. Agency had to propose Digital campaign

concept to change audience’s awareness about new name of the Tower from Vincom Tower B to Techcombank Tower.

•Big Idea:Visualizing the Tower by 3D painting art right in front of the building and use social media to push up a microsite based campaign with a

contest in which audience interacted with this 3D picture.

CASE STUDIES

TECHCOMBANKCampaign: CHINH PHUC DINH CAOMicrosite: www.techcombanktower.comYear: 2012

WEEKS6 AGE20-49

Posts: 14Views: 55,306Comments: 537

Photos taken:

3,200

Impression: 58,546,325Clicks: 9,770

MICROSITEDISPLAY ADS

AMBIENT

FORUM SEEDING

Registered Users: 9,300

Unique Visitors: 431,335Page views: 775,910Time on site: 0:00:38

Onsite interactions: 16,439

FACEBOOK SEEDING

313% KPI

133% KPI

186% KPI

117% KPI

801% KPI

Fans: 15,007Talking about this (avg):

6,800

Seeded Posts:18

Ppl saw post:

1,209,145Interactions:

8,680

Impressions: 433,620

Clicks: 21,533

CTR: 4.97% (industry rate: 3%)

(webtretho)Posts: 158Views: 29,343Comments:

1,551

Registered Users: 25,308Unique Visitors:

389,286Page views:

832,315Time on site:

0:01:01Onsite interactions:

142,469

•Challenge:Tiet kiem Phu Dong was the primary Money saving (for kids from 1 –

15 yo) service Sacombank launched in 2010 and soon took over a large market share among similar services of Vietnam Banking

industry. By the end of 2012, client wanted to create Digital footprint of the product to reach targeted customers and win not only their

awareness but also their engagement with service.

•Big Idea:We proposed an Inbound Marketing campaign with a highlighted

gamification microsite. While parents could share their angels’ stories by a comic creator tool, kids could enjoy a playful and educational

game from which they could learn saving habit and managing their little money lively.

CASE STUDIES

SACOMBANKCampaign: TIET KIEM PHU DONGMicrosite: www.tietkiemphudong.comYear: 2012

WEEKS8 24-49

MICROSITE

FACEBOOK SEEDING

FACEBOOK PAGE

GOOGLE ADs

FORUM SPONSOR

Articles: 08Highest voted article: 10,856 votes (9/10 rating)

ONLINE PR

Impression: 44,,969,405

Clicks:13,070CTR: 0,3%

DISPLAY ADs

131% KPI

375% KPI 289% KPI

AGE

CASE STUDIES

MANULIFECampaign: DIEM TUA TINH THANMicrosite: www.diemtuatinhthan.comYear: 2012

WEEKS6 AGE25-49

MICROSITE

GOOGLE ADWORDsImpressions: 433,620

Clicks: 21,533

CTR: 4.97% (industry rate: 3%)

Registered Users: 5,226Unique Visitors: 389,286Page views: 832,315Time on site: 0:01:01Onsite interactions: 142,469

Game Actions: 4,514,703

FORUM SPONSOR(Webtretho)

Topic: 01 Duration: 03 weeksViews: 10,253Comments: 87

AD NETWORK

Impression: 2,379,695Clicks: 2,254

FB SEEDINGSeeded Posts: 30Interactions: 17,428

FB ADsImpresions:

19,918,000Click: 5,885

174% KPI

124% KPI581% KPI

1,726% KPI

AGE

•Challenge:Manulife Vietnam’s Myfamily insurance was a leading product

in the industry (among the same products from other competitors). But it was also a new product in the market so

our client wanted to improve the product’s awareness specifically on targeted audience. Budget and timeline were

very tigh in comparison to Manulife’s expected result.

•Big Idea:Because the product itself contained good content to built a

(product) brand story, we developed a social media marketing campaign. Our campaign created social media conversation

and visits to microsite where potential customers enjoy a minigame named “1 click – 2 tickets” to win real-time gifts

and leave comments about the product.

•Challenge:In 2011, Piaggio Vietnam [Head of Piaggio Pacific Asia] launched the best

seller scooter - Liberty MIV (made in VN). Under concept “Art of the Motorbike” which expressed the art inspiration of Liberty., Piaggio therefore

invited 4 international street art artists to draw on the scooters. Teaser phrase’s challenge was to create first online impressions of the concept

among targeted audience with very tight budget.

•Big Idea:We presented a 3 months campaign. On teaser stage, we developed a

product oriented flash game that registered users could create their own artworks by selecting given art elements: background, people, graffiti

artworks and, of course, Liberty as an a compulsory element.

CASE STUDIES

PIAGGIOCampaign: ART OF THE MOTORBIKEMicrosite: www.artofthemotorbike.com.vn Year: 2011

WEEKS4 18-24

MICROSITE

FORUM SEEDING

Registered Users: 2,861Unique Visitors: 107,664Page views: 366,690Time on site: 0:01:47

Artworks: 421

Seeded Topics: 8Clicks: 3,364

FACEBOOK PAGEFans: 5,620Talking about this:

4,007134% KPI

183% KPI

AGE

INTERNAL CAMPAIGNS

BRANDS AGENCY EMPLOYERS KPIs

Attendants: 9,411Sacombank’s officers: 10,000+

Attended branches: 289Total Branches: 400+

Registered Users: [unpublished]

Visits: 1.254.689 Page views: [unpublished]Time on site: [unpublished]

•Challenge:Sacombank wanted to increase sale volume of all their

financial products and services among more than 10,000 staffs of 400+ branches around Indochina area. They found Digital is

the most suitable landscape to create conversations and a “sale-race” between branches and individuals. Due to that goal,

we were briefed to propose an internal (sale support) Digital campaign on the last quarter of 2012.

•Big Idea:It’s obvious that most of Sacombank’s staffs has never met yet

while showing off seems to be the easiest way to create fun competition among them. We developed 2 contests, one was

for Branches and groups of sale and the other was for the online and offline integrated contest called Miss Sacombank. After (almost) everyone had fun with these contests, a sale force

campaign released.

CASE STUDIES

SACOMBANKCampaign: HAO KHI SACOMBANKIntranet SiteYear: 2012

WEEKS8 AGE24-49

MICROSITE

MISS SACOMBANK

ANH TAI HOI TU

SACOMBANK’S EMPLOYEE

Campaign 1 Campaign 2

CASE STUDIES

HAO KHI SACOMBANK

CASE STUDIES

T FIRE

CASE STUDIES

HIGHWAY TO No1

CORPORATE WEBSITE

CASE STUDIES

YAMAHA

CASE STUDIES

PIAGGIO

CASE STUDIES

VIETINBANK

CASE STUDIES

SACOMBANK

CASE STUDIES

MSB

CASE STUDIES

CMC

CASE STUDIES

CONVERSE

CASE STUDIES

MICROSOFT

CASE STUDIES

HONDA VIETNAM

CASE STUDIES

HONDA VIETNAM

CASE STUDIES

VNPT

MICROSITE

CASE STUDIES

Toiyeuvietnam.honda.com

.vn

CASE STUDIES

TRAINGHIEMIPAY.VN

CASE STUDIES

ART IS COMING

CASE STUDIES

ART OF THE MOTORBIKE

CASE STUDIES

LIBERTY BY YOU

CASE STUDIES

WORKSHOP OF PASSION

CASE STUDIES

GIU TRON NIEM TIN

CASE STUDIES

KET NOI MOI KHOANG CACH

CASE STUDIES

VUI TET TECHCOMBANK

CASE STUDIES

TECHCOMBANK TOW

ER

CASE STUDIES

TIET KIEM PHU DONG

CASE STUDIES

BAO VE DONG CO XE MAY

CASE STUDIES

KHANH KHAC CANON

CASE STUDIES

S-ONE SACOMBANK

CASE STUDIES

VONG TRON TRAI TIM

CASE STUDIES

DIEM TUA TINH THAN

CASE STUDIES

SUMMER PROGRAM

CASE STUDIES

WINDOW

S 7

SOCIAL MEDIASocial networks seeding Facebook App Development Forums seeding Facebook

Page Development Visual Content Seeding

CASE STUDIESSAC XUAN Toi MUON

Facebook Contest

Viral Video

CASE STUDIESSAC XUAN Toi MUON

Social Seeding

CASE STUDIES

Facebook Page

Development

GIU TRON NIEM TIN

CASE STUDIES

Facebook App

Development

125,000 users played the app

1,000,000 users were tagged

35% Vietnam FB User were touched

GIU TRON NIEM TIN

CASE STUDIESGIU TRON NIEM TIN

CASE STUDIES

Social Networks Seeding

7701 clicks

1,325 likes37 shares60 commentsperpost

GIU TRON NIEM TIN

CASE STUDIESJUST ADD COLOR - C

ONVERSE

Facebook App

Development

44,083 fans1243 players648 art works15 days

CASE STUDIES

1,727 likes93 shares60 commentsperpost

TECHCOMBANK TOWER

Visual Content Seeding

CASE STUDIESDIEM TUA TINH THAN

Visual Content Seeding

CONTACT

PHAM MINH TOANDirectorCellphone: +84-977-011-116Email: toanpm@timevn.com

HOCHIMINH CITY:A: R.606, Block B, Indochina Park Tower, 4 Nguyen Dinh Chieu, District 1

T: +84-8-2220-2257F: +84-8-2220-2256

WEBSITE: WWW.TIMEUNIVERSAL.VNBLOG: BLOG.TIMEUNIVERSAL.VNFACEBOOK: FB/TIMEUNIVERSAL

HANOI:A: R.1903, Thanh Cong Tower, 57 Lang Ha, Ba DinhT: +84-4-3513-2783T: +84-4-3513-2784