How to write EMAILS, people want to respond to

People must respond to your email

• Set up your email • Email Subject line• Opening line• Body Copy• Signature

Set-up your email

• Before you start composing email first be prepared with gather important information.

Relevant information

• Google search• Do they blog? If yes, then

the topic or point for which they really care about and think to write about it.

• Their presence in Social Channels with their new post and recent updates.

• Visit company website, specially the about us page.

\Relevant information

• But don’t give your recently gained bank of data a chance to end your preparation.

• We actually need a reason to reach out to someone or motivation to connect with somebody.

Maintain connection

• Check how you are connect with them? Is this connection is mutual? This connection will help in establish credibility.

• Use a trigger event to influence your email introduction.

Leverage your lead intelligence

• What pages did they most recently visit to your website. The responsible driving factor or the key word , which drove them to your website.

Personalized email discussion

• Once we established context, we can leverage that data to begin a personalized email discussion.

Subject Line

• Set a goal that’s not closing the deal, rather concentrate on getting a response.

• Now use that context to write your email. Start with Subject Line.

Subject Line

• Thoughts about the title about their blog post.

• Ideas important for their business.

• Questions about recent trigger event.

• Questions beneficial for their business.

Don’t write these words in your subject Line

• Help• Don’t• Exciting• Discount • Solution• Partner• Unique• Complimentary• Final• Sale

Opening Line

• Start writing the content inside your email.

• What number of messages do you answer to that start with my name is… ..

• Begin off by saying something in regards to them not about you

Tool to check open or click rate of email

• Want to know whether your email was even opened.

• A free tool that alerts you when the email has been opened or clicked.

Body copy

• Your body copy should communicate your value by connecting you with your prospects.

• Avoid generic value sentence like; we help name of industry like FMCG in generating leads, or we help in increasing ROI.

Body copy

• Try to ask these questions which could correlate your research with your client goal.

• Would you like to ask something?

• Do you have any doubt in your mind?

• What would you do if you were in my place.

• Any suggestion from your end.

Signature

• Your email signature should not be disruption.

• Keep it short and simple, no need to scroll.

• Always use plain black and white text.

• Always leave your contact information and your website link.

Perfect email template

• Put the part of email together.

• First Name• Opening line about prospect• Questions about the prospect

goal.• Signature.

Thank you