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Time To Diversify: Market Expansion Opportunities

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Cassie Oumedian

• Associate Director of Services• @cass_oumedian

JD Prater• Senior Account Manager• @jdprater

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Agenda

• Bing • Facebook• Yahoo Gemini• Instagram• Programmatic

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Welcome

Bing Ads2016 Landscape &

Strategies

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Why Bing Ads?

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Bing Ads 2016 Landscape

Microsoft sites saw largest month-over-month increase for US Desktop searches.

Microsoft, Yahoo & AOL account for 33.5% of core search share.

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Remarketing For Search

Native Ads *Beta

Bing Editor Updates

Image & Ad Extensions Expansion

App Install Ads

Bing Ads 2016 Landscape

#ppcheroliveComing soon!

Bing Ads 2016 Landscape

• Action Link Ext. – “Buy Now”

• App Install Ads

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Porsche | Sponsored

Bing Native Ads

5 to 7X Higher CTRs

53% Higher Purchase Intent

*Still in Beta for US

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Bing Ads Strategies

• Remarketing For Search & Shopping• Image Extensions – Showcase top products• Native Ads* Beta• Maximize ALL Extensions

Bing Ads Strategies

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Welcome

FACEBOOK

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Landscape

• 3 Million Advertisers*• 1 billion active users• 72% of US adult Internet users• 80% of users access on mobile device• 40 mins/day• 80% of users check FB daily

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Demographics

1. 82% of 18-292. 79% of 30-493. 77% of women4. 78% income higher

than $75k

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2015 Trends

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2016 Trends

• Organic reach continues to decline • Instant Articles – decline in website traffic• Video, video and more videos• Mobile usage• FB Messenger• Ad sequencing

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Strategies

1. Try Remarketing Ads (website, email, app)2. Facebook Live video3. Promoting events4. Persona targeting

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Welcome

Yahoo Gemini2016 Landscape &

Strategies

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Yahoo Gemini Landscape 2016

Third party mobile applications account for more than 50% of Yahoo Gemini’s display impressions.

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Yahoo Gemini Landscape 2016

Larger Yahoo Cards convert 209% higher

than smaller pencil ads.

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Yahoo Gemini Landscape 2016

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Yahoo Gemini Landscape 2016

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Yahoo Gemini Strategies

Strategy – • Demographic specific creative strategy. • Have a solid mobile experience.• Retarget to users via Yahoo Remarketing.

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Welcome

INSTAGRAM

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Landscape

• 400 million users• 40 million of users access ONLY on mobile• 70 million photos uploaded everyday• 24% use it several times/day

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Demographics

1. 28% of US adult internet users

2. 55% of 18-293. 31% of women

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2015 Trends

• 1.08% conv rate (avg)

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2015 Trends

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2016 Trends

• More marketers• Continued user

growth• Influencer marketing• New ad types

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Strategies

1. Remarketing ads (website, email, app)2. Explore Lookalike Audiences3. Try Influencer Marketing4. Visual storytelling

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Welcome

Programmatic2016 Landscape &

Strategies

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Programmatic Landscape 2016

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Programmatic Landscape 2016

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63% of Digital Display Ad Spend is From Programmatic.

Humans + Machines to make sense of data will be key.

Programmatic Landscape 2016

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•With increased popularity comes increase in cost. Could see an increase in private in-market arenas with elite publishers.

Cost of Ads To Increase

•As TV and Movies are streamed online video ad targeting will be available through sites like Hulu.

Programmatic Expands to TV

•Cross-device programmatic advertising is expected to grow. Cross Device•eMarketer predicts Video ads to account for 40% of digital spend Beyond Banners

Programmatic Landscape 2016

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Strategy – Get Creative With Data!

Programmatic Strategies

Use demographic insights to drive creative strategy across channels.

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Welcome

Take Aways

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• 2016 - The Year of Bing!• Mobile is No Longer an Option• Creative Strategy Is Key!

Key Takeaways

#ppcheroliveCassie Oumedian | @cass_oumedian

Thanks for joining us!

JD Prater | @jdprater