Time Saving Hacks forGrowing Your Small Business

August 13, 2015

Presented By SuperTasker & ViralTag

Agenda

Time Saving Hacks for Growing Your SMB

1. Connecting Content to Your Business Goals

2. Content Creation

3. Content Curation

4. Content Management

5. Q&A

What Are You Trying To Achieve?

Time Saving Hacks for Growing Your SMB

● What are your business objectives?

● Set a specific strategy

● Choose metrics based on objective

Why Content Helps Growth

Time Saving Hacks for Growing Your SMB

● Visual content drives more engagement

● Content helps you get discovered

● Authenticity creates loyalty

3 Steps of Content Creation

1. Create Your Own Content

● Website/Blog

● Social Media

● Email Newsletters

Time Saving Hacks for Growing Your SMB

Website/Blog ● Website is Your Home Base on The Web

● Update Images and Content

● Add a Blog to Your Site/HomePage

● Adding Social Feeds to your Site

Time Saving Hacks for Growing Your SMB

Social Media

● Reuse Your Blog/Website Content

● Updating Your Events Calendar

● Create Relevant Images based on Memes

● Plan Your Posts

● Not Enough Time? Outsource.

Time Saving Hacks for Growing Your SMB

Email Newsletters

● Exclusive Content

● Design Good Looking Newsletters

● Test Your Subject Lines

● Plan Your Posts

● Custom Newsletter Design

Time Saving Hacks for Growing Your SMB

2. Curating Content

Time Saving Hacks for Growing Your SMB

● Curate to complement

● Study your audience

● Use apps to find what works

2. Curating Content

Time Saving Hacks for Growing Your SMB

● Set up a discovery process

● Choose sources

● Follow influencers

● Brand becomes a tastemaker

3. Managing Content

Time Saving Hacks for Growing Your SMB

● Build content into team workflows

● Centralize content sources

● Place limits on your time

● Weekly check in on key metrics