Time Out Audiences · PDF file Target on Safari and Firefox - other publishers rely on old...

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    10-Jul-2020
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Transcript of Time Out Audiences · PDF file Target on Safari and Firefox - other publishers rely on old...

  • Audience Benefits

    BY REVIEWING THIS MATERIAL, YOU AGREE TO THE FOLLOWING: The materials and concepts contained herein are the exclusive property of and are being provided to you for the sole purpose of evaluation and consideration. The ideas and all material shall at all times remain the sole property of Time Out America LLC unless otherwise provided in an agreement entered into with Time Out America LLC to execute the concept(s) contained herein. Any disclosure, reproduction or use of these materials or ideas, in whole or in part, without express written consent of, is strictly prohibited. Until a written agreement is entered into, we may alter or cancel our proposal. In the event of a strategy change that would result in significant modifications of the concepts of the original approved proposal, additional charges may apply. All names, titles, taglines, slogans, catch phrases or other potential trademarks (“titles”) shown in the above proposal and presentation are “working titles” only. Legal review may be required before they can actually be used.

    Time Out inspires audiences to experience the best of the city. Time Out Audiences ensure that your ads are seen by the right people, in the right place, at the right time. Make sure that on ly interested parties are seeing your campaign using real- time data. Benefits can include preventing ad wastage, improving

    campaign performance and increasing the quality of your converters.

    Time Out Audiences

    Audience Overlaps

    Build custom audiences to meet your unique needs as advertisers

    Time Out use cutting-edge data management technology, which captures 5x the audience that other publishers can reach

    Target on Safari and Firefox - other publishers rely on old technology and 3P cookies, so cannot reach your audience here

    Time Out Audience insights allow for campaign optimisation and measurements of ad effectiveness

    67% of our audience fall into our Culture Vultures segment

    Base: All adults, 18+. TGI Q1 2019, ComScore March 2019

  • BY REVIEWING THIS MATERIAL, YOU AGREE TO THE FOLLOWING: The materials and concepts contained herein are the exclusive property of and are being provided to you for the sole purpose of evaluation and consideration. The ideas and all material shall at all times remain the sole property of Time Out America LLC unless otherwise provided in an agreement entered into with Time Out America LLC to execute the concept(s) contained herein. Any disclosure, reproduction or use of these materials or ideas, in whole or in part, without express written consent of, is strictly prohibited. Until a written agreement is entered into, we may alter or cancel our proposal. In the event of a strategy change that would result in significant modifications of the concepts of the original approved proposal, additional charges may apply. All names, titles, taglines, slogans, catch phrases or other potential trademarks (“titles”) shown in the above proposal and presentation are “working titles” only. Legal review may be required before they can actually be used.

    Vegans/ Vegetarians

    Base: All adults, 18+. TGI Q1 2019, ComScore March 2019

    Time Out inspires audiences to experience the best of the city. Audience comprised of users who have viewed articles on Time Out containing the keywords; vegan; vegetarian; veggie;

    healthy; meat-free; veganism; or plant-based

    277k Unique Users

    Audience Overlaps

    33% of Vegans/ Vegetarians are also travel enthusiasts

    38% of Vegans/ Vegetarians also fall into our Self-Improvers segment

    74% view at least 3 pages per session

    14x more likely to also be in our Healthy Eaters segment than the average user

    6.4x more likely to also fall into our Sport & Fitness segment

    5.9x more likely to also fall into our Food Explorers and Adventurous Cooks segment

  • BY REVIEWING THIS MATERIAL, YOU AGREE TO THE FOLLOWING: The materials and concepts contained herein are the exclusive property of and are being provided to you for the sole purpose of evaluation and consideration. The ideas and all material shall at all times remain the sole property of Time Out America LLC unless otherwise provided in an agreement entered into with Time Out America LLC to execute the concept(s) contained herein. Any disclosure, reproduction or use of these materials or ideas, in whole or in part, without express written consent of, is strictly prohibited. Until a written agreement is entered into, we may alter or cancel our proposal. In the event of a strategy change that would result in significant modifications of the concepts of the original approved proposal, additional charges may apply. All names, titles, taglines, slogans, catch phrases or other potential trademarks (“titles”) shown in the above proposal and presentation are “working titles” only. Legal review may be required before they can actually be used.

    Bar & Pub Goers

    Base: All adults, 18+. TGI Q1 2019, ComScore March 2019

    Time Out inspires audiences to experience the best of the city.

    Audience comprised of users who have viewed content in the Bars and Pubs section of Time Out in the last 30 days

    3.4m Unique Users

    Audience Overlaps

    53% are active off-site link clickers

    64% of Bar and Pub Goers are also restaurant Goers

    69% of Bar and Pub Goers also fall into our Culture Vultures segment

    6x more likely to be a beer drinker than the average user

    4.4x more likely to also fall into our City Socialiser segment

    3.3x more likely to have viewed at least 8 pages per session

  • 1.1m Unique Users

    BY REVIEWING THIS MATERIAL, YOU AGREE TO THE FOLLOWING: The materials and concepts contained herein are the exclusive property of and are being provided to you for the sole purpose of evaluation and consideration. The ideas and all material shall at all times remain the sole property of Time Out America LLC unless otherwise provided in an agreement entered into with Time Out America LLC to execute the concept(s) contained herein. Any disclosure, reproduction or use of these materials or ideas, in whole or in part, without express written consent of, is strictly prohibited. Until a written agreement is entered into, we may alter or cancel our proposal. In the event of a strategy change that would result in significant modifications of the concepts of the original approved proposal, additional charges may apply. All names, titles, taglines, slogans, catch phrases or other potential trademarks (“titles”) shown in the above proposal and presentation are “working titles” only. Legal review may be required before they can actually be used.

    Art Enthusiasts

    Audience Overlaps

    Base: All adults, 18+. TGI Q1 2019, ComScore March 2019

    Time Out inspires audiences to experience the best of the city.

    Comprised of users who have viewed Time Out content relating to art in the last 30 days, users in our Art Enthusiasts audience love keeping up to date with the latest exhibitions

    71% regularly view our ‘Things to Do’ pages

    93% of Art Enthusiasts are also museum and gallery goers

    98% of Art Enthusiasts are also in our Highbrow Culture Vultures segment

    8x more likely to visit Museums and Galleries than the average user

    3.5x more likely to be Ticket Intenders than the average user

    4.6x more likely to be active on-site clickers than the average user

  • 11.6m Unique Users

    BY REVIEWING THIS MATERIAL, YOU AGREE TO THE FOLLOWING: The materials and concepts contained herein are the exclusive property of and are being provided to you for the sole purpose of evaluation and consideration. The ideas and all material shall at all times remain the sole property of Time Out America LLC unless otherwise provided in an agreement entered into with Time Out America LLC to execute the concept(s) contained herein. Any disclosure, reproduction or use of these materials or ideas, in whole or in part, without express written consent of, is strictly prohibited. Until a written agreement is entered into, we may alter or cancel our proposal. In the event of a strategy change that would result in significant modifications of the concepts of the original approved proposal, additional charges may apply. All names, titles, taglines, slogans, catch phrases or other potential trademarks (“titles”) shown in the above proposal and presentation are “working titles” only. Legal review may be required before they can actually be used.

    Entertainment

    Audience Overlaps

    Base: All adults, 18+. TGI Q1 2019, ComScore March 2019

    Time Out inspires audiences to experience the best of the city.

    Comprised of users who have viewed content on Time Out in the Film, Attractions, Cinemas, Comedy, Dance, Music, Theatre or Things To Do categories in the last 30 days

    38% view at least 3 pages per session on Time Out

    73% regularly view our “Things to Do” pages

    81% of users in our Entertainment segment also fall into our Culture Vultures segment

    1.5x more likely to fall into our Movies, TV and Streaming segment

    1.5x more likely to be a comedy lover than the average user

    1.5x more likely to be a theatre lover than the average user

  • BY REVIEWING THIS MATERIAL, YOU AGREE TO THE FOLLOWING: The materials and concepts contained herein are the exclusive property of and are being provided to you for the sole purpose of evaluation and consideration. The ideas and all material shall at all times remain the sole property of Time Out A