PRESENTED BY

TIME MANAGEMENT FOR SMALL BIZ

Chris BroganChris Brogan consults and speaks professionally, is a New YorkTimes bestselling co-author of “Trust Agents“ and is a featuredmonthly columnist at Entrepreneur Magazine. Chris blogs atchrisbrogan.com

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To me, a small business has to break its priorities into three buckets:prospecting, executing, and service. I think that most small businesses dowell on 2 and 3 , but don’t spend enough time on the first one. With thelatest online tools to help them, I would love to see more smallbusinesses spend time learning how to take advantage of the leveragethat a good listing in Google Places can bring, to take advantage of agreat website that helps serve a customer, and to take advantage of thevarious social web platforms, so that they can be the ultimate shopkeeperonline as they might be offline.

Kelly e CraneSolo PR Pro community founder and blogger Kellye Crane(twitter.com/KellyeCrane) has been a successful independent PRconsultant for more than 15 years.

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First and foremost, you need to occasionally block out some “personaltime” so you can regroup and recharge. Research shows that time awayactually helps you get more done in the long run, and let’s face it: we getpulled in so many directions, it will only get done if it’s on the calendar.It’salso important that small business owners take the time to define anddocument their operations processes, so you aren’t constantly reinventingthe wheel. It’s easy when we’re strapped for time to neglect this step, butit’s key to staying efficient long-term.

Jason FallsJason Falls is one of the most in-demand speakers in the socialmedia, public relations and marketing fields. Jason co-author’s andedits Social Media Explorer and recently completed his first book,“No Bullshit Social Media“.

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There are so many great tools out there. From using Tripit.com toconsolidate travel plans and use the mobile app to stay on top of flightreservations, hotel confirmation numbers and the like, to using somethinglike Evernote to dictate notes to yourself, pound out some emails orletters while you’re in the back of a cab and so on … if you have atechnology need, there’s probably an app for that.The best advice I cangive small businesses is to think about what pain points they have, thengo to Google and search for a solution. With a little bit of browsing, andperhaps some smart keyword searches, you’re probably going to findsomething.

Jonathan FieldsJonathan Fields is the author of “Uncertainty: Turning Fear andDoubt Into Fuel for Brilliance.” He blogs at JonathanFields.com

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1 – Do. Not. Multitask. Sounds easy, but the more you’re in charge of, themore challenging it is. Do one thing at a time, even if it means batchinginto 10-15 minute windows of intense focus.2 – Turn off all pushnotifications on everything mobile, then schedule times to check andrespond during the day and be religious about honoring thoselimitations.3 – Step away. Work in pulses of no more than 45-90 minutes,then give your brain a break or watch your creativity and productivityplummet.

Chris GarrettChris Garrett is an internet marketing and online businessconsultant, blogging and social media coach, new media industrycommentator, writer, speaker, trainer and all-round web geek. Chrisblogs at Chrisg.com.

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For my coaching clients, there have been two pieces of advice thathavehelped the most right away: 1) Everyone knows to removedistractions, but do you know WHY you areallowing yourself to bedistracted? What is it you are avoiding? Whydid you not turn off yourphone, email, social media, etc? 2) Make incremental progress ratherthan seek perfection. Too manypeople slow down, stop or don’t attemptthings because they fear theirefforts not being good enough, when inmost cases your efforts aremore than good enough when you focus onthe right things.

Shama KabaniShama Kabani is web and TV personality, author of “The Zen ofSocial Marketing” and award winning CEO of the global digitalmarketing firm The Marketing Zen Group.

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Focus is the most underrated skill that you MUST master. 90% of thetime, what is on your computer screen is not resulting in a positive ROI.Learn to focus on what truly matters in your business. Then, do itconsistently.

Douglas KarrDoug Karr is the CEO of DK New Media, founder of the MarketingTechnology Blog, and the co-author of “Corporate Blogging forDummies“.

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Stick with what you’re great at and [outsource | partner | hire | stop doing]the rest. You reach your potential only when you’re using your time towork on the issues that leverage your talent to the fullest.

Jim KukralJim Kukral is an author, speaker and web business consultant. Hislatest book is “Internet Marketing for Business Answers“.

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First off, you have to put down the social media! It’s killing yourproductivity, and you know it, but you’ve been convinced you need to bethere to “engage” people. You know what the real definition ofengagement is in social media? It’s “death of getting real work done.” Tomanage your time better, work on deadlines. Everyone works better whenthey know something needs to be done. Build lists of what needs doneand set times/days on them and watch as your productivity increases.

Dave LoganDave Logan is a #1 New York Times bestselling author, is an expertin cultural transformation in the workplace, serving as seniorpartner at CultureSync and on the faculty of the Marshall School ofBusiness.

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1. Spend time on building the core identity of the business—somethinggoing deeper than a brand position or a strategic plan.2. Make sureeverything in the business either expresses that core identity, or getscut.3. Run 3-5 small experiments with new markets, products, orservices, to say tightly in line with the changing desires of customers.4.For every new thing you decide to do, find something you were doing anddelegate it, or simply stop doing it.

Mike�Michalow iczMike Michalowicz is the author of “The Toilet Paper Entrepreneur“.

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It is time to modify that old task list! Writing down all the things you needto do, and then assigning a due date just piles on the work. By simplyprioritizing your task list for revenue and clients, you will get all theimportant stuff done and your bottom line will grow. Here’s how you do it.Maintain your task list as normal, but add a new column. For each taskask yourself 1. Will this bring in revenue in the next 60 days? 2. Will thisserve an existing customer? If you say yes to the revenue put a dollarsign in the new column. If you say yes to serving a customer, put a smileyface in the column. If you say yes to both, then put both symbols in thecolumn. Now go do only the task with both smiley’s and dollars signs.Then do smiley’s. Then do dollar signs. These items are always priority.Only once these are off the list do you continue with the other tasks. Withthis simple change to the list you will be instantly taking care of whatmatters… And will see a bottom line benefit in 60 days or so!

Amber NaslundAmber Naslund is the VP of Social Strategy at Radian6 and the co-tack at the blog Brass Tack Thinking.

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This question comes up a lot, and the problem is that we always try tosolve it with tools rather than changing the behaviors. My answer isalways “know your priorities”. If you know what has to get done mosturgently, your time management takes care of itself (thoughprocrastination isn’t something any tool can help!). Spend time everymorning reviewing your notes, your inbox, whatever. Pick the 3-5 thingsthat MUST get done or make progress that day, either in terms ofdeadlines or in terms of things that will actually move your businessforward. Ignore the rest until they’re done. Rinse, repeat. Simple, butdefinitely not easy!

Dan Schaw belDan Schawbel is the Managing Partner of Millennial Branding LLCand is a world renowned personal branding expert. He is theinternational bestselling author of Me 2.0, and the publisher of thePersonal Branding Blog.

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Small business owners can manager productivity better when theydelegate tasks that don’t involve strategic brand development. The moreyou delegate, the more you can focus on where the company is going,not where it is currently. That is the best way to move your companyforward, while remaining sane and organized.

Robert ScobleRobert Scoble is the Chief Learning Officer at Rackspace, blogs atScobleizer, and his twitter feed, @Scobleizer was named one ofTIME’s 140 Best Twitter Feeds.

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Only allow important stuff to get to your email inbox. I’ve written hundredsof Gmail filters which automatically remove commercial emails,newsletters, mailing lists, notifications, and emails from people who justsend jokes and don’t bring value. Everyday these filters remove 200 to300 emails from my view. This alone is the most productive thing I’vedone in the past year.

David Meerman�ScottDavid Meerman Scott is a marketing expert and the author of theWall Street Journal’s bestseller “Real-Time Marketing & PR”.

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Stop watching television completely. It is a huge time suck. Instead usethat time to do productive things that will help grow your business, likecreating some great content for your web site.

Ray SilversteinRay Silverstein is a recognized small business expert and thefounder and president of PRO: President’s Resource Organizationa network of advisory boards for small-business owners. Ray is theauthor of “The Best Secrets of Great Small Businesses” and “TheSmall Business Survival Guide“.

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Managing time is really creating discipline and working only on thoseitems that will make a difference. In short, working on your businessrather than in your business.Small business owners have a tendency towant to be busy and DO. The basic question is do you DO what really isimportant and needs to be done. Almost everyone has a to do list. Thekey to being effective is to identify those items on your to do list and onlywork on three or four, that are the most important, until they areaccomplished and then moving to the next most important. The items onyour list to accomplish should be toward accomplishing the goals youhave created. I facilitate and run peer advisory boards for businessowners. One owner stated he dates items when he puts them on his to doand if he doesn’t get them done in thirty days he delegates them tosomeone else to accomplish. The concept, even if someone isn’t able todo it as well as you they will do it better, because it gets done.

Karen Sw imKaren Swim is the owner of Words for Hire.

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All of the organizational tips and tools in the world will not help you if youare not first very clear on you and your team’s core competencies. Thebest way to be more efficient is to ensure that skills are properly deployedand that your time is allocated to the things that really matter. With a clearfoundation of what needs to be done and can or must be done internally,and ensuring that you are maximizing your internal talents and skill setsyou have a solid base for eliminating waste and improving productivity.

Susan WardSusan Ward and her partner run Cypress Technologies, an ITConsulting business. Susan is an accomplished business writer forGuide to About Small Business: Canada.

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To better manage their time and improve their productivity, small businessowners need to do a lot more delegating and outsourcing than most ofthem do. As a group, we tend to want to not only run the show butpersonally be involved in every aspect of it, so we waste time doing thingswe shouldn’t be doing and things we’re not good at. A good tip is topretend you’re a lawyer. You don’t see lawyers wasting billable time doingthings like doing their own taxes, designing and printing off their ownbusiness cards or cleaning their offices.

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