Time management for marketers: Don't get whacked out poo brain

SEO Class

HOW I NEARLY WENTWHACKED OUT POO BRAIN

Ian Lurie@portentint

[email protected]

THIS IS THE HASHTAG

#PORTENTU

THESE ARE THE LINKS

http://portent.co/poobrain

OH MY GLOB!!!!!

My day

45 min workout or bike to work

100+ real e-mails/day

3-4 client projects

Answer 20-30 tweets

Curate 4-15 times

2 hours on tools

2-3 sales calls

Presentation or

Blog post or

SEOmoz Q&A and

Quora

The kids

The spouse

The cats

The guinea pig

The hamster

Uh...

Work shit

Home shit

Random shit

Sleep

Time management

Random shit to ignore

Random shit to ignoreRandom shit to ignore

Random shit to ignoreRandom shit to ignoreRandom shit to ignoreRandom shit to ignore


Random shit to ignoreRandom shit to ignoreRandom shit to ignore



Random shit to ignoreRandom shit to ignore

Projects

Milestone

Task Task Task Task

Milestone

Projects

Milestone

Task Task Task Task

Milestone

From PopHangover.com

Projects

Milestone

Task Task Task Task

Milestone

TaskTask

Task

TaskTask TaskTask

Task

TaskTask

TaskTask

Time management is a game...

...and were all gamers.

Time management lets you get lots of cool toys.

Time management means you get to learn new stuff.

Time management makes you better at what you do.

Time management is about controlling distractions and making the most of your effort.

Time management is part of your job.

Time management is part of your life.

First, understand the structure

Projects

Milestones

Deliverables that change the status of something, specify a recipient, and have a due date.

Milestones

Have doctor check weird rash before Friday.

Milestones


Milestones

Implicit deliverable: Report identifying rash


Milestones

Dr. is recipient.

Milestones

Status from unknown to known


Milestones

Due date


ProjectsMilestonesTasks

Some tasks are...

BUT NOT ALL

BUT NOT ALLDAMMIT

BUT NOT ALLFOR THE LOVE OF ALL

THATS GOOD

BUT NOT ALLDONT MAKE ME COME

OVER THERE

Everything you do, all day, every day.Tasks are...

The basic unit of productive time.Tasks are...

No task > 45 minutes.Tasks

Not all tasks have milestones, but all milestones have tasks.

Tasks

Are atomicAre planned dailyCome into focus over time

Tasks

The consistent building block of your milestone.

Atomic

Cant easily be broken down into smaller parts.

Atomic

Every day.Daily

Every single day.Daily

Every single day no matter what.Daily

Every single day no matter what dammit.

Daily

Tasks planned 7 days ahead, maximum.

Focus over time

My routine

The sweep

Can you do it in 2 minutes or less? Do it now.

Should someone else handle it? Delegate.

Will it take longer? Make a task.

Sunday or Monday

SweepProjectsMilestones/projectTasks/milestoneTasks w/ no project/milestone

Every morning

Sweep

Take the next 3-4 major to-dos/milestones and break them up into 45-minute actions. Thats my days to-do list.

During the day

45 minutes on your next to-do.5-10 minutes doing another sweep, etc.

Measuring

Toggl.com

Pomodoro

Pomodoro

Old-fashioned

Old-fashioned

This is not time tracking!!!!

Its measurement

Measure as you work, not after

MEASUREMENT & IMPROVEMENT

DAMMITMEASUREMENT & IMPROVEMENT

FOR THE LOVE OF ALL THATS GOOD


DONT MAKE ME COME OVER THERE


Nifty tools & tricks

Mechanize what you can

Texter for Windows

,ga = http://www.google.com/analytics

,p =

;jewwatchOur first step is getting links removed from sites that had no intention of helping Jew Watch rank. I've built a list of the 'unintentional boosters'. I need folks to contact these sites.

Your assignment, should you choose to accept it, is:

Please do the following:

- Find out who to contact to remove the link from the above page(s).- Contact them and ask politely if they'd remove the link. You can use this message, or write your own:

=====Dear ,

I have a favor to ask. We're trying to make sure that jewwatch.com can no longer rank in the top 10 on Google for the word 'jew'. You wrote an article about the site, which included a link to Jew Watch. I know you didn't intend to help this site, but your link, even if it's nofollowed, is boosting JewWatch.com's authority.

If you could remove the link (you don't have to change the article!) it would help us a great deal.

Thanks,=====

IFTTT

Task tracking

Todo.txt

Workflowy

TeuxDeux

Dropbox

Laptop > Mobile > Tablet > Home

Free up brainspace

1Password

Evernote

Learn to use Excel & Word right


DAMMITLearn to use Excel & Word right

FOR THE LOVE OF ALL THATS GOOD


DONT MAKE ME COME OVER THERE


vlookup

pivot tables

Learn scripting

Learn scripting

Learn scripting

1st time: 4 hours

Learn scripting

Now: 30 minutes

The result

From Wikipedia.org

QUESTIONS?

@portentintplus.google.com/+IanLurie

portent.com/blog

Time management for marketers: Don't get whacked out poo brain

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