Time INC uk Emma Watson 12.4

&Amanpreet Bhopal 12.7

What types of magazines do Time Inc. UK produce?Time Inc produce a variety of magazine brands from lifestyle to music. Some of the categories are:

business & technology

entertainment

fashion & beauty

food & wine

home & design

Luxury

News

sports and fitness

and travel

what is the target audiences does these magazines cater forThere are 3 main target audiences :

Lifestyle magazines which are aimed at the mass market of women. Luxury magazines are aimed upmarket women as they have more money to spend. Specialist magazines are more aimed at the mass market of men however some magazines are aimed at more up market men such as Yachting monthly and sporting gun.

Why might Time Inc.Uk be an appropriate publisher for a new music magazine?Time Inc may be appropriate as it has already published a lot of magazines that have become very well known such as Marie Claire and NME.They have already produced one of the most famous magazines this shows that they have experience in creating and publishing magazines that would be successful This would allow them to publish the magazine quickly as they would have lots of marketing companies to help them.They also only have a few music magazines so introducing a new one would attract more people into buying their magazines. Also, they produce magazines to a wide range of people in different classes, as a result, you will most likely find someone who is your target audience. Furthermore, they produce magazines aiming for the older generation more ( 20’s + male and females) so they would produce magazines that would attract them..

Bauer magazine Bauer magazine would be a better publisher than Time Inc.UK as they have already produced a wide range of music magazines such as Kerrang, Rock FM, smashits and 4 music. This means that they already have the expertise to publish music magazines which would be more helpful than Time Inc.UK. There minimum target audience age is 18 and the maximum target audience is 55 this shows that they would have a wide range of consumers as a result you would more likely have a popular and well known magazine. They also would have contacts with the music industry so that you could talk to artists and producers and get inside information.