TimB_Packaging Portfolio February 2014

TIM BOVINGDON

Packaging Portfolio

February 2014 Enter

Company: Slice Design

Client: United Biscuits

Slice Design won a tender for

Untied Biscuit’s McVities

overseas packaging.

I was given the task of

unraveling the complex pre-

press files that were supplied

by the previous design

agency – and simplifying them

for use by Slice’s designers on

new packs.

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McVities Canadian dual languagepackaging Slice Design were supplied with an outlinedAdobe Illustrator file containing an EskoPowerTrapper layer. Also supplied was acomplex, layered Photoshop file containingmany working, redundant and turned-offlayers – along with a myriad of alphachannels and spot channels with trappingapplied. I had to deconstruct both files andrebuild the artwork in a manner that wouldsimplify any future artwork creation.

Company: Slice Design

Client: Unilever/Koipe Spain

Unilever had asked Slice

Design to refresh the current

Natacha butter/margarine

product on sale in Spain.

The final route had been

chosen and I created the

artwork in Adobe Illustrator.

The client then asked for a 3D

build of this final artwork to

be mapped onto a margarine

tub of the same size before

the artwork was sent to print.

Slice had no 3D packages so I

was tasked with building the

3D model from a photograph

of the tub in Photoshop using

layers and paths.

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RightA typical layeringstructure for thePhotoshop files.

LeftThe final flattendtiff file.

BelowA quick photograph was taken in the Slice Studio.

Company: SGS Europe(Thames McGurk Ltd.)

Client: Tesco plc

Tesco’s Frozen category has

various ranges that involve the

use of spot-colour work on

the image to enhance the

product. The example shown

is a flexographic printed bag

from their seafood range.


Tesco Prawns Tesco’s supplier give me a high resolutionsingle-layer CMYK tiff. I take this andanalyse the channels, this allows me toproduce the retouching to generate thebackground Pantone 637C.


Client: Tesco plc

SGS Europe have offices

within various client’s

head offices.

I worked full-time for SGS

Thames McGurk within the

head office of Tesco plc as

artwork Studio Manager.

I produced artwork and spot

colour image work on 3 of

Tesco’s categories; Produce,

Household and Frozen.

I also worked in IT support

across two other regional sites

of the company.


Tesco 2in1 Washing powder One of the 2in1 packs in Tesco’s Householdcategory. Design files would bedisassembled when building artwork, asthey would invariably be received full ofRGB photoshop files. I would take eachdesign element and build a CMYKPhotoshop layered file. This wouldeventually form the resulting DCS2 file,containing 4 colour process – plus a spotPantone 485, used in formation of the“2in1” front-of-pack lettering. A layeredIllustrator CS3 file would contain a cutterand all other elements.

Tesco 2in1 Washing powder Left: The Illustrator artwork file.

Below: The assembled product and packsfrom other ranges that I have created.


Client: Tesco plc

Tesco’s Produce category has a

varied range of pack designs.

I helped to produce repro

ready artwork – the majority

being for Flexographic

printing.

Shown here is a pack from

the “Kids” range within

the category.


Tesco Kids Produce category This page shows one of the Kids packs in Tesco’s Produce category.Design files would be disassembled when building artwork, as theywould invariably be received full of RGB Photoshop files. I wouldtake each design element and build a CMYK Photoshop layered file.This would eventually form the resulting DCS2 file, containing 4colour process – plus a spot Pantone 375, used in formation of the“tick” front-of-pack lettering and a Process Blue forming thebackground graphic. A layered Illustrator CS2 file would contain acutter and all other elements.

Company: Britvic Soft Drinks

Client: Various brands

I worked as an artworker and

designer for Britvic Soft

Drinks. They own, produce

and market their own brands,

including: Robinsons, Purdey’s,

Amé, AquaLibra, Idris and

7UP. They manufacture and

distribute other brands under

license, including all UK/

European Pepsi products for

the US parent company.

I worked on all brands, and I

also produced Britvic in-house

magazines and online Acrobat

PDFs for employees.

I also gave unofficial IT

support to the department.


b brief – Britvic’s in house monthly magazine I designed and produced this publication for viewing on Britvic’s Intranet. The PDF contains

hotlinks to external sites and other documents. A printed version was also created for staff whodid not have access to a computer.

Robinsons Fruit Shoot rebrand All peripheral printed items would be adapted after a recent rebrand. This is a bag designsubmitted to a local food retail outlet chain - showing dual branding sales opportunity.

Pepsi I would receive brand guidelines and hi resPhotoshop files from an external agency, whichwould be adapted to suit whatever needs – in this case a series of trade magazine adverts.

Company: Landor Associates

Client: Various

After freelancing at Landor

Associates I was employed as

a full-time Senior Artworker/

Cross Platform solutions

provider and PowerPoint/

Acrobat presentation

specialist.

I worked across the board on

Branding, Retail/Industrial

Packaging, Corporate

Guidelines, Exhibitions etc.


RWE Thames WaterI created artwork for variousglobal Exhibitions. I alsoproduced Branding guidelinesin printed and Acrobat form.

AlpharmaI created artwork forpackaging.

BMI (British MidlandInternational)I helped designers produceenvironmental concepts and wasinvolved in creating Acrobat brandingguidelines.

BPI was extensively involved in the creation

and implementation for the new BPbrand identity and guidelines.

I also produced logos for divisionalcompanies within the group.

National Lottery/CamelotAs part of a small team, I created cross-platformsolutions for the re-launch ofthe UK National Lottery logo.


Company: Tilley Cato GobeDesgripes

Client: GlaxoSmithKline

Tilley Cato Gobe Desgripes

were a packaging agency

specialising in pharmaceuticals

and alcoholic beverages.

Their clients included Distillers

company (now Diageo) and

GlaxoSmithKline.

I worked on the rebrand of

the over-the-counter version

of Ranitidine – Zantac75 for

the UK market after a

relaunch in the United States.

Under the guidance of a

creative director, I worked on

a number of different design

routes for submission to

GlaxoSmithKline. Once design

and regulatory approval was

given, I created the spot

colour image work, pack

artworks and instruction/

dosage leaflets.

Zantac75 OTC packaging rebrandThe design and artwork files were created in Adobe Illustrator.

Company: Basten Greenhill Andrews

Client: Porsche UK

The Porsche account was a

pleasure to work on, due to

the fact that they always had

large print budgets and they

were very keen on pushing

boundaries to the limits on

their printed material. Most of

the work was for their

accessories and vehicle

pre-order customisation.

This press pack was used

to launch a new product.

Press information

Porsche Cars Great Britain Limited

Bath Road, Calcot, Reading

Berkshire RG31 7SE

Telephone: 0118 930 3666

Telefax: 0118 925 2719

September 1999

Porsche Press information M

Y 2000

MY 2000 information Press information

Porsche UK Press PackThis is the folder artwork as it appears in Adobe Illustrator. A non-printing cutter guide is shown in magenta.

Porsche UK Press PackThe final pack interior.

Porsche UK Press Pack leafletThe 4pp leaflet slotted inside

the main folder.

QuitPrevious Page

*The Porsche crest and all Porsche logos are protected trademarks. The use of the crest and logos is strictlyforbidden unless express permission is given by Porsche A.G.

911 Turbo automatic rear wing (04.JPG)

911 Turbo (05.JPG) 911 Turbo (06.JPG)

4 in 1 - 911 graphic (10.JPG) Boxster S (11.JPG) Boxster S (12.JPG)

Boxster Interior (16.JPG) Boxster S/Boxster 2.7 (17.JPG) Logo* (18.JPG)

911 Interior (22.JPG) 911Carrera 4 (23.JPG) 911Carrera 4 Cabriolet (24.JPG)

Exclusive Programme - Interior(28.JPG)

Logo* (29.JPG)

CD Images Model Year 2000

911 Turbo (01.JPG) 911 Turbo (02.JPG) 911 Turbo (03.JPG)

911Turbo (07.JPG) 911Turbo (08.JPG) 911Turbo Interior (09.JPG)

BoxsterS Interior (GB - leather standard)(13.JPG)

Boxster 2.7 (14.JPG) Boxster 2.7 (15.JPG)

Logo* (19.JPG) 911Carrera (20.JPG) 911Carrera (21.JPG)

911Carrera 4 Cabriolet (25.JPG) 911GT3 (26.JPG) 911GT3 (27.JPG)

Pictures on CD

TimB_Packaging Portfolio February 2014

Documents

Transcript of TimB_Packaging Portfolio February 2014