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GEOGRAPHICAL ANALYSIS, URBAN MODELING, SPATIAL STATISTICS 2011
Crowd-cloud Tourism, New Approaches to Territorial Marketing
Beniamino Murgante, Lucia Tilio, Francesco Scorza, Viviana Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Talk us about
TourismTourism
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
everyone can produce (geographic) informationeveryone can produce (geographic) information
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Possibility to access and manage information by mobile devices
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Improvement Improvement in quality and in quality and
quantity of quantity of collected collected
((geographicgeographic) )
information information
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Collective knowledge Collective knowledge
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Tourism In
MATera
On
Geographic
Information
System
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
Lanza, Prosperi, 2009
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Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
![Page 24: Timatongis](https://reader038.fdocuments.in/reader038/viewer/2022103014/54868fefb4af9f85218b4731/html5/thumbnails/24.jpg)
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
![Page 25: Timatongis](https://reader038.fdocuments.in/reader038/viewer/2022103014/54868fefb4af9f85218b4731/html5/thumbnails/25.jpg)
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
![Page 26: Timatongis](https://reader038.fdocuments.in/reader038/viewer/2022103014/54868fefb4af9f85218b4731/html5/thumbnails/26.jpg)
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
www.timatongis.wordpress.com
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Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
![Page 28: Timatongis](https://reader038.fdocuments.in/reader038/viewer/2022103014/54868fefb4af9f85218b4731/html5/thumbnails/28.jpg)
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
![Page 29: Timatongis](https://reader038.fdocuments.in/reader038/viewer/2022103014/54868fefb4af9f85218b4731/html5/thumbnails/29.jpg)
Sharing Tools
Social Tools
Mapping Tools
Decision Tools
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
![Page 30: Timatongis](https://reader038.fdocuments.in/reader038/viewer/2022103014/54868fefb4af9f85218b4731/html5/thumbnails/30.jpg)
GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
http://www.giscloud.com/map/11766/tourism-in-matera-on-geographic-information-system
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
http://www.giscloud.com/map/11766/tourism-in-matera-on-geographic-information-system
Visualize,analyze and share your
geo data on line
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
Where can I sleep?drink a coffee?
eat a typical dish?…
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
What can I visit? interesting to do?
…
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
WHERE TO
GO?
WHAT TO
SEE?
WHAT TO
DO?
How can I move? Where can I buy a
bus ticket?Park my car?
..
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza
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GEOG-AN-MOD 2011
conclusions Innovation in Tourism development
New marketing forms
Spatial information and
collective knowledge
Neogeography
Sharing as main value
crowdsorcing
Tourists – as world citizens – at the heart
volunteered approach
resources optimization
cloud computing
not yet assessment and results
Crowd-Cloud Tourism, New Approaches to Territorial MarketingB. Murgante, L. Tilio, F. Scorza, V. Lanza