OASIS Adoption Forum Tim Mortimer – Red Wahoo Wednesday Oct 6, 2004.
TIM-Online Presentation DISCOP 2004
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Transcript of TIM-Online Presentation DISCOP 2004
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TIM-OnlineTIM-Online Presentation PresentationDISCOP 2004DISCOP 2004
Budapest, 25/06/2004
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Services KlapperCom/ActiveReactionServices KlapperCom/ActiveReaction(www.klappercom.nl/www.activereaction.com)(www.klappercom.nl/www.activereaction.com)
Research & Development Real-time data collection & reporting Hosting encrypted videostreams TV tracking TV benchmark studies Pilot testing Panel management Analysis & Consultancy
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What is TIM-OnlineWhat is TIM-Online??
TV ImpactMeter-Online Revolutionary interactive tool Real-time capture audience feedback Useful applications:
– Research (quality, predictability, brand perception)– Integrated part of interactive TV concept
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Mobile interactivityMobile interactivity
Current mobile phone interactivity:– Use (sequences of) stills (MMS)– UMTS early stages
Current TV viewer interactivity:– SMS and phone-in based programmes– Interactive teletext (BBCi)
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TIM-OnlineTIM-Online interactivity interactivity
Real-time audience feedback via:– Broadband Internet– Personal Digital Assistants– Mobile phones (in development)
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TIM-OnlineTIM-Online: New TV concept: New TV concept
Technology used in programme content Real-time interactivity with viewers:
– Live broadcasts / Talk shows– Current affairs / Political debates– Magazines– Confrontainments– Screen testing– Talent scouting (Idols, Starmaker)
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Live image pollLive image poll
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Research set-up TIM-OnlineResearch set-up TIM-Online
Representative panel sampleSecured log-inRating of audiovisual material:
– Videostream– TV (live)– CD-ROM
Dynamic online surveyReporting of data
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User TIM-OnlineUser TIM-Online
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Users TIM-OnlineUsers TIM-Online
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Technical requirementsTechnical requirements
Windows computerWindows Media Player 9Internet accessTIM-Online software
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Management reportsManagement reports
Real-time response analysis Survey results analysis Qualitative response analysis Conclusions Recommendations Data Analyser license
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Data AnalyserData Analyser interface interface
Reporting & commissioning tool Real-time responses run simultaneously
with visual content Case study: MTV - The Trip More information on:
– Www.activereaction.com &– Www.klappercom.nl
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For whom?For whom? Concept developers
– Plug in audience feedback TV channels/producers
– Pilot, quality en predictability Buyers and sellers
– Feedback instrument Advertisers
– Product placement en brand recognition Film studios
– Trailer testing
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Why TIM-OnlineWhy TIM-Online??
Proven reliable concept Broadband market rapidly expanding Real-time interactivity with large groups Revolutionary technology Risk reduction Enhance predictability Fast reporting Tool for new interactive TV formats
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Example TIM-OnlineExample TIM-Online test: test:TF1 TF1 La Ferme CélébritésLa Ferme Célébrités
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Thank youThank you