Tim Hummer Latest

Media Partner Opportunities Media Partner Opportunities

SPR - Confidential

04/15/23 2SPR - Confidential

It is ROI focused. The client dollar is being based on what they will get in return, not on what we need to run your team.The testimonials will be from a relevant person, someone who is not only famous or excels in their line of work, but has every bit the same reason to use the truck as the prospect themselves.It's fashionable by default. People have shown that the brand is respected.We hold ourselves accountable for the success of the brand via this medium (hence, our decision to work with you guys)We will monetize the activities involved in each aspect of the promotion as well as the salesWe are putting the customer's marketing dollars not only in the hands of successful business owners (such as yourself) abroad but even legends like Joe Gibbs, Mark Kvamme and Mark Hall.

A "sponsorship" denotes a name painted on the side of a A "sponsorship" denotes a name painted on the side of a uniform or team in exchange for a large sum of money. It's uniform or team in exchange for a large sum of money. It's synonymous with "charity" thankful to it's impotent synonymous with "charity" thankful to it's impotent implementation in the past, with the exception of NASCAR, implementation in the past, with the exception of NASCAR, where it is just grossly over-priced in some (though to be fair, where it is just grossly over-priced in some (though to be fair, not all) instances and under engaged. Tony Stewart does eat not all) instances and under engaged. Tony Stewart does eat Whoppers apparently and he wins, so... SPR is not a charity, Whoppers apparently and he wins, so... SPR is not a charity, it is a company focused, revenue generating machine. it is a company focused, revenue generating machine. PLEASE, do yourself as well as us a favor and change that to PLEASE, do yourself as well as us a favor and change that to "Engagement Focused Multimedia Opportunity or "Engagement Focused Multimedia Opportunity or Partnership." Why?Partnership." Why?


The OpportunityThe OpportunityIn the MediaIn the MediaBy the NumbersBy the NumbersThe MarketThe MarketThe Target DemographicThe Target DemographicMeasurable SuccessMeasurable SuccessSMMSMMSPR Race TeamSPR Race Team


Top-tier professional ridersTop-tier professional ridersMillions of impressions across the USA in Millions of impressions across the USA in the core male 17-44 demographicthe core male 17-44 demographicUnique presence in SPR marketing Unique presence in SPR marketing materials via numerous Social Networking materials via numerous Social Networking platformsplatformsIdentified & named as the official sponsor Identified & named as the official sponsor of SPR on all press and racing related of SPR on all press and racing related products, presence and servicesproducts, presence and services


Television ExposureTelevision ExposureOver 65 hours of TV timeOver 65 hours of TV timeOver 14 million households watch SupercrossOver 14 million households watch SupercrossLive TV coverage on CBS and SPEEDLive TV coverage on CBS and SPEED

Weekly TV Shows that cover Motorcycle Weekly TV Shows that cover Motorcycle RacesRaces

ESPNESPNFox SportsFox SportsCBS SportsCBS SportsWind Tunnel (Speed Channel)Wind Tunnel (Speed Channel)Speed News (Speed Channel)Speed News (Speed Channel)

SPR Race Team CoverageSPR Race Team CoverageIntroductionsIntroductionsInterviewsInterviewsMentionsMentions


Sports Illustrated Sports Illustrated 23 million per 23 million per monthmonthESPN Magazine ESPN Magazine 13.7 million per 13.7 million per monthmonthCycle World Cycle World 327,500 per 327,500 per monthmonthCycle News Cycle News 142,000 per 142,000 per monthmonthRacer X Racer X 78,500 per 78,500 per monthmonthTransworld MX Transworld MX 103,600 per 103,600 per monthmonthAmerican Motorcyclist American Motorcyclist 231,150 per 231,150 per monthmonthMotorcyclist Motorcyclist 246,400 per 246,400 per monthmonthRider Rider 122,100 per 122,100 per monthmonthDirt Rider Dirt Rider 169,000 per 169,000 per monthmonthCountless Local & National NewspapersCountless Local & National Newspapers


FacebookFacebookOver 250 million active usersOver 250 million active usersOver 50.4 million unique monthly visitorsOver 50.4 million unique monthly visitorsUsers average 100 friendsUsers average 100 friendsUnder 20 % of users are under age 18Under 20 % of users are under age 18

TwitterTwitterOver 5 million unique monthly visitorsOver 5 million unique monthly visitorsGrew 752% in 2008Grew 752% in 2008Over 1,128,618,000 tweets so far and counting…Over 1,128,618,000 tweets so far and counting…50% have household incomes over $75,00050% have household incomes over $75,000

MySpace – over 126 million active usersMySpace – over 126 million active usersYouTubeYouTube

258 million users, hosts 44% of all online video 258 million users, hosts 44% of all online video 100 million videos are viewed every day100 million videos are viewed every day75% of Internet users view video75% of Internet users view video

Social networking sites have become a prevalent part of Social networking sites have become a prevalent part of Internet use and a dominant way for people to discover new Internet use and a dominant way for people to discover new information, network socially and professionally, and share information, network socially and professionally, and share information along the way. information along the way.


Linked-InLinked-In30.1 million users30.1 million users11.9 million monthly visitors11.9 million monthly visitorsLowest average household income is $87,500Lowest average household income is $87,500

FlickrFlickr27.5 million monthly visitors27.5 million monthly visitors29% growth in 200829% growth in 2008Over 70% have some collegeOver 70% have some college60% have income over $50,00060% have income over $50,000

DiggDigg33.4 million monthly visitors33.4 million monthly visitors80% growth in 200880% growth in 2008Largest age demographic is aged 25-44Largest age demographic is aged 25-4470% of users have household income over $75,00070% of users have household income over $75,000

SPR RSS FeedsSPR RSS FeedsSPR PodcastsSPR Podcasts


Speed TVSpeed TVCNN SportsCNN SportsSports IllustratedSports IllustratedESPNESPNAOL SportsAOL SportsMSN SportsMSN SportsFOX SportsFOX SportsSupercrossonline.comSupercrossonline.comSupercross.comSupercross.com

Racerxill.comRacerxill.comSPRMX.comSPRMX.comTransworldmx.comTransworldmx.comMotorcycledaily.comMotorcycledaily.comDirtrider.comDirtrider.comDirtbiking.comDirtbiking.comAmamotocross.comAmamotocross.comMotocross.comMotocross.comAllisports.comAllisports.com

Cyclenews.com Cyclenews.com 120 million page views per year120 million page views per yearTransworldmx.comTransworldmx.com 90 million page views per year90 million page views per yearRacerxill.comRacerxill.com 105 million page views per year105 million page views per year

Over 500,000 webcast listeners per yearOver 500,000 webcast listeners per year


Extreme SportsExtreme SportsFastest growing viewership segment in professional Fastest growing viewership segment in professional sportssportsBest medium for targeting the 17-44 male Best medium for targeting the 17-44 male populationpopulationFew vehicles currently exist to exploit this rich Few vehicles currently exist to exploit this rich marketmarket

SPR Obligation to Media PartnerSPR Obligation to Media PartnerBe the primary vehicle that major brands can trust Be the primary vehicle that major brands can trust to represent their brand image in the extreme to represent their brand image in the extreme sports marketsports marketFocused on driving specific results for the brands Focused on driving specific results for the brands we representwe representSuccess is measured against the goals and Success is measured against the goals and objectives of the sponsorobjectives of the sponsor


10,000,000 households are active off-road 10,000,000 households are active off-road motorcycle ridersmotorcycle riders700,000 + people attend Supercross events 700,000 + people attend Supercross events each yeareach year50,000 per week listen to Supercross 50,000 per week listen to Supercross events via a webcastevents via a webcast$5,000 spending (avg) per off-road rider per $5,000 spending (avg) per off-road rider per year in goods and services around their year in goods and services around their motorcycle passion / addictionmotorcycle passion / addiction90% + Truck/SUV penetration in off-road 90% + Truck/SUV penetration in off-road motorcycle householdsmotorcycle householdsFew sports can claim the demographic Few sports can claim the demographic lifestyle of the Supercross / Motocross race lifestyle of the Supercross / Motocross race fanfanOne of the fastest growing family activities One of the fastest growing family activities in the countryin the country


The “Moto” culture is setting new exciting youth trends The “Moto” culture is setting new exciting youth trends and driving major new media propertiesand driving major new media propertiesA clean sport that demands top level physical conditioningA clean sport that demands top level physical conditioningESPN X-Games (30% of their programming was motorcycle ESPN X-Games (30% of their programming was motorcycle event coverage)event coverage)Of X-Games attendees: motocross riding is 2nd only to Of X-Games attendees: motocross riding is 2nd only to skateboarding in extreme sport participation ahead of skateboarding in extreme sport participation ahead of snowboarding, in-line skating and wakeboardingsnowboarding, in-line skating and wakeboardingExtreme Sports combined second only to football for Extreme Sports combined second only to football for sports TV viewership, and motocross is the number one sports TV viewership, and motocross is the number one extreme sport for viewershipextreme sport for viewership34.2% of Supercross/Motocross attendees have household 34.2% of Supercross/Motocross attendees have household incomes in excess of $75Kincomes in excess of $75K


Sponsors of Supercross were reported by 70% of the respondents to be Sponsors of Supercross were reported by 70% of the respondents to be “more innovative” than their competitors*“more innovative” than their competitors*68% feel that companies that sponsor Supercross are “more interested in 68% feel that companies that sponsor Supercross are “more interested in their customers” and have a “more positive impression”*their customers” and have a “more positive impression”*

*Performance Research*Performance Research

26.6%

29.0%

26.4%

15.7%

5.5%4.5%

18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+Age Categories


16.10%

79%

38.90%

7.40%

In High School High School Grad College Grad Post Grad


NikeNikeMakitaMakitaOakleyOakleyRed Bull Energy DrinkRed Bull Energy DrinkMonster Energy Drink / Monster Energy Drink / Hansen’sHansen’sFOX RacingFOX Racing

ToyotaToyotaMuscle MilkMuscle MilkDC ShoesDC ShoesRockstar Energy DrinkRockstar Energy DrinkNo Fear (Pepsi Co)No Fear (Pepsi Co)Unbound Energy Drink Unbound Energy Drink (AM PM)(AM PM)Boost MobileBoost Mobile

Every year several new brands are launched Every year several new brands are launched through extreme sports…through extreme sports…


NASCAR gained popularity because it was seen as the NASCAR gained popularity because it was seen as the “people’s sport”“people’s sport”NASCAR is quickly becoming “out of reach” for the NASCAR is quickly becoming “out of reach” for the average American consumer and this is the NASCAR sport average American consumer and this is the NASCAR sport for a young enthusiastic demographicfor a young enthusiastic demographicA very loyal demographic willing to explore new productsA very loyal demographic willing to explore new productsA very health conscious sport that demands top level A very health conscious sport that demands top level physical conditioningphysical conditioningSupercross/Motocross racing is reaching new grounds in Supercross/Motocross racing is reaching new grounds in press coveragepress coverageMotocross will become the NASCAR sport for the extreme Motocross will become the NASCAR sport for the extreme enthusiastenthusiastMajor brands have discovered motorcycle racing and the Major brands have discovered motorcycle racing and the list continues to growlist continues to grow

Red Bull • Nextel • Makita Tools • Samsung • Monster Energy Drink • Red Bull • Nextel • Makita Tools • Samsung • Monster Energy Drink • Toyota • RCA • Fox • AMP’d Mobile • Plus many moreToyota • RCA • Fox • AMP’d Mobile • Plus many more


The power to define and control a brand is The power to define and control a brand is shifting from Corporations and Institutions to shifting from Corporations and Institutions to individuals and communities. Social Media is a individuals and communities. Social Media is a complex, organic online conversation.complex, organic online conversation.

Social NetworkingSocial NetworkingNews & BookmarkingNews & BookmarkingBlogsBlogsMicro bloggingMicro bloggingVideo/Photo sharingVideo/Photo sharingMessage boardsMessage boards

PodcastsPodcastsReal Simple Syndication Real Simple Syndication (RSS)(RSS)Virtual RealityVirtual RealitySocial GamingSocial GamingSocial Media Press Social Media Press ReleaseReleaseWikiWiki


*Source: Universal McCann’s Comparative Study on Social Media Trends, MarketTools.



Generate exposure for your business

Increase traffic

SMM Visibilit

y

Bring in new

qualified leads

Build new business

partnerships

Generate exposure for your Generate exposure for your businessbusiness

65% of entrepreneurs, executives and 65% of entrepreneurs, executives and career professionals experience career professionals experience increased exposure through SMMincreased exposure through SMM

Increase trafficIncrease traffic80% of entrepreneurs, executives and 80% of entrepreneurs, executives and career professionals reported an career professionals reported an increase in traffic to their websitesincrease in traffic to their websites67% increased e-mail/newsletter lists 67% increased e-mail/newsletter lists through SMMthrough SMM

Build new business partnershipsBuild new business partnerships62% entrepreneurs, executives and 62% entrepreneurs, executives and career professionals who participated in career professionals who participated in social media marketing for only a few social media marketing for only a few months closed new business and months closed new business and established new partnershipsestablished new partnerships

Bring in new qualified leadsBring in new qualified leadsOver 50% of entrepreneurs, executives Over 50% of entrepreneurs, executives and career professionals generated and career professionals generated qualified leads after only a few months qualified leads after only a few months of participation in SMMof participation in SMM


SPR Semi with hospitality area for SPR Semi with hospitality area for 24 guests24 guests

Fan appreciation hour during Supercross Fan appreciation hour during Supercross racesracesTeam riders sign team posters with our Team riders sign team posters with our sponsors brandingsponsors branding

Potential space at front of Potential space at front of transport for a 10x20 easy-up as transport for a 10x20 easy-up as part of the main sponsor part of the main sponsor hospitality areahospitality areaPotential display area for products Potential display area for products & merchandise& merchandiseUse of Semi truck for sponsor Use of Semi truck for sponsor personnel at the races upon personnel at the races upon approvalapproval

04/15/23 SPR - Confidential

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