ALWAYS FRESH. ALWAYS TIM HORTONS.

Tim Hortons

Agenda

HistoryProducts and ServicesImageAdvertising

SAMANTHA MCVEY

History

Agenda

Where Tim Hortons startedIntroduction of productsCompany characteristicsExpansion

History

Founded in 1964 by Tim Horton and Jim Charade

Became full partners with Roy JoyceDeath of Tim Horton

Becoming Tim Hortons

Started off with two products – coffee and donuts

1976 Timbit

1980 Muffins, cakes, pies, croissants, cookies, soups and chilli

1993 Sandwiches

1995 Collaborated with Wendy’s

Company Characteristics

Approximately 100,000 employeesGenerate revenues of $2.04 million per yearAccount for 77% of all brewed coffee served

Expansion

Largest Canadian restaurant chain – 3015 stores operating

Kandahar, Afghanistan563 US stores

References

Lam, E. (2010, March). Tim Hortons to open 900 new North American stores. Retrieved March 19, 2010, from PH&N Investment Services: http://www.financialpost.com/news-sectors/story.html?id=2645021

Tim Hortons in Kandahar, Afghanistan: An insider's view. (2009). Retrieved March 26, 2010, from Canadian Living: http://www.canadianliving.com/life/community/tim_hortons_in_kandahar_afghanistan_an_insiders_view.php

Tim Hortons to open 900 new North American stores. (2010). Retrieved March 30, 2010, from Financial Post: http://www.financialpost.com/news-sectors/story.html?id=2645021

Tim Hortons: About Us. (2009). Retrieved March 19, 2010, from Tim Hortons: http://www.timhortons.com/ca/en/about/

Tim's takes on America. (2009). Retrieved March 26, 2010, from Macleans: http://www.macleans.ca/business/companies/article.jsp?content=20080312_112770_112770

Tims Takes on America. (2009, March 12). Retrieved March 25, 2010, from Macleans: http://www.macleans.ca/business/companies/article.jsp?content=20080312_112770_112770

 

JAMAL MANSOUR

Products and Services

Agenda

ProductsServicesConclusion

Products

Tim Hortons expanded their franchise by adding greater products such as:

BLT’s, Bagels, sandwiches, and TimbitsThey have also made breakfast sandwiches

with hash browns

Products (Continued)

Services

Their biggest priority is providing excellent services for their customers

They offer employment to a wide of range people who qualify

They are also expanding their franchise throughout Canada

References

adelineang. (n.d.). Retrieved March 29, 2010, from http://adelineang.com/wp content/uploads/2009/03/timhortons1.jpg

gooddeedaday. (n.d.). Retrieved March 29, 2010, from http://gooddeedaday.files.wordpress.com/2009/06/timbits1.jpg

Tim Hortons. (n.d.). Retrieved March 29, 2010, from Nutrition: http://www.timhortons.com/ca/en/menu/menu_info.html

Tim Hortons. (n.d.). Retrieved March 29, 2010, from Menu: http://www.timhortons.com/ca/en/menu/menu.html

KELSEY DUNCAN

Image

Agenda

Better The Environment

Sponsors and Charities

The Tim Card

Better Environment

Going Green Reusable mugs

Environmental Events Earth week, Global Earth Hour

Waste Control “waste, paper, plastic”

Sponsors and Charities

Tim Hortons Children’s Foundation Camp built for the less fortunate

Sponsoring Curling, Dragon Boat Festival, Timbits

The Tim Card

What is it? Convenient Reusable Expedite

References

About the Foundation. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_about.html

Annicchiarico, M. (2010, March 10). Winning One for the Home Crowd. The National Post. Retrieved March 29, 2010, from http://www.nationalpost.com/sports/story.html?id=2665613

Beem, D. (2010, March 16). The Case For Co-Branding. Forbes. Retrieved March 26, 2010, from http://www.forbes.com/2010/03/16/cold-stone-creamery-dan-beem-rocky-mountain-chocolate-cmo-network-co-branding.html

Camp Day. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/camp_day.html

Camp Locations. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_locations.html

Environmental Events. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/environmental-events.html

Local Programs. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/local-programs.html

References

Making a True Difference. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/go-green.html

Tim Hortons Children’s Foundation Programs. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_programs.html

Tim Hortons Sponsors Dragon Boat Festival. (2010, February 3). The Ottawa Citizen. Retrieved March 30, 2010, from http://www.ottawacitizen.com/life/Hortons+sponsors+Dragon+Boat+Festival/2515381/story.html

Wherry, A. (2009, September 23). Donuts, Hockey, Tax Cuts and Afghanistan. Macleans. Retrieved March 30, 2010, from http://www2.macleans.ca/2009/09/23/donuts-hockey-tax-cuts-and-afghanistan-in-suburban-ontario/

Working Together for a Better Environment. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/environment.html

MARIE BOUCHER

Advertising

Agenda

Advertising based on Canadian values

Roll Up the Rim

Advertising strategy

Advertising Based on Canadian Values

Successful Marketing One of the best in Canada

Commercial Family values Canada’s multiculturalism Being a ‘Part of the Family’

Advertising Based on Canadian Values

“The Olympics are a time when people are proud of what this country’s about, and we really wanted an ad that matched the tone and mind-frame that people were in, when pride and unity were on their minds. It really highlights what we’re proud of, that we’re a diverse culture”. –David McKay, Director of brand marketing for beverages

Advertising Based on Canadian Values

Channels Radio Newspapers Billboards Magazines Transit shelters Ads on all six of the Canadian NHL hockey rinks

Roll Up the Rim

Prizes Over 20 million

First ever In 1986

Timing During the height of the NHL season

Advertising Strategy

Strategy

Slogans “Always fresh, always Tim Hortons” “You’ve always got time for Tim Hortons”

Advertising Strategy

“The bottom line is that the Tim Horton’s you know today, will be dramatically different in four years from now. It will be an improved company. It will be bigger. It will be more productive and it will be in a growth mode”. – Don Schroeder, Chief Executive Officer

References

Anderson, S. (2010, March 5). Tim Hortons to open 900 new stores. The Globe and Mail. Retrieved March 28, 2010, from http://www.theglobeandmail.com/globe-investor/tim-hortons-to-open-900-new-stores/article1491149/

Beem, D. (2010, March 16). The Case For Co-Branding. Forbes. Retrieved March 26, 2010, from http://www.forbes.com/2010/03/16/cold-stone-creamery-dan-beem-rocky-mountain-chocolate-cmo-network-co-branding.html

Blackwell, R. (2010, March 27). Enbridge, Tim Hortons executives take prize in first-ever tie. The Globe and Mail. Retrieved March 28, 2010, from http://www.theglobeandmail.com/report-on-business/enbridge-tim-hortons-executives-take-prize-in-first-ever-tie/article1510073/

Houpt, S. (2010, March 25). Tim Hortons: Where commerce, culture intersect. The Globe and Mail. Retrieved March 26, 2010, from http://www.theglobeandmail.com/report-on-business/ industry-news/marketing/tim-hortons-where-commerce-culture-intersect/article1490187/

Rrroll Up the Rim to Win. (2010). RRRoll Up Fun. Retrieved March 27, 2010, from http://www.rolluptherimtowin.com/en/funfacts.php

References

Simons, P.(2010, March 6). Advertisement for ourselves. The Ottawa Citizen. Retrieved March 24, 2010, from http://www.ottawacitizen.com/sports/2010wintergames/Advertisement+ourselves /2648923/story.html

The Power of a Story – Tim Hortons Advertising. (2010). The Power of a Story – Tim Hortons Advertising. (2010). Retrieved March 24, 2010, from http://rosssimmonds.com/2010/02/24/tim-hortons-advertising/

Tim Hortons: advertising and marketing profile. (2010). Tim Hortons (Canada). Retrieved March 25, 2010, from http://www.adbrands.net/ca/timhortons_ca.htm

Tim Hortons: Encyclopedia II. (2010). Tim Hortons – Advertising and promotion. Retrieved March 24, 2010, from http://www.experiencefestival.com/a/Tim_Hortons_-_Advertising_and_ promotion/ id/5531599

Tim Hortons – FAQS. (2010). Marketing and Advertising. Retrieved March 25, 2010, from http://www.timhortons.com/ca/en/about/faq.html

Wherry, A. (2010, September 23). Donuts, hockey, tax cuts and Afghanistan. Macleans. Retrieved March 27, 2010, from http://www2.macleans.ca/2009/09/23/donuts-hockey-tax-cuts-and-afghanistan-in-suburban-ontario/

Why Tim Hortons Has the Best Ads in Canada. (2010). Impact. Retrieved March 27, 2010, from http://marioparise.ca/why-tim-hortons-has-the-best-ads-in-canada