Tiffany Social Media Analysis Q4 2015

Tiffany on Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Tiffany FB

Tiffany: Social Media Report

This report looks at how

Tiffany performed on social media between

October 1st – December 31st, 2015

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Analysis of

TIFFANY & CO. Facebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

8,237,588 370,507 4.71% Worldwide Mostly Young, Female and

Attached.

TIFFANY & CO.

Engagement Score

141

Total Posts

107

Total Likes

308,001

Total Comments

7,710

Total Shares

19,497

Most Engaging Content Type

Ad Campaigns

Least Engaging Content Type

Event

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

7,600K

7,700K

7,800K

7,900K

8,000K

8,100K

8,200K

8,300K

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Fan Growth

Total Fans

8,237,588

New Fans

370,507

Engagement

0

250

500

750

TIFFANY & CO. had an average engagement score of 141 and a highest of 650.

Community Analysis

TIFFANY & CO. fans are mostly Young, Female and Attached. TIFFANY & CO. fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

0K 500K 1,000K 1,500K 2,000K 2,500K

United States

Mexico

Italy

Brazil

United Kingdom

Australia

Taiwan

Japan

Canada

Austria

0

1

1

2

2

3

3

4

4

5


Brand Posts

Top keywords used Frequency

Tiffany 23

holiday 16

season 14

gift 10

Elsa Peretti 9

49%

51%

Brand Participation Brand Non Participation

100%

0% 0%

Posititve Negative Neutral

Brand Posts - Engagement

TIFFANY & CO. responded to 52 conversations generated by the 107 Posts they published.

TIFFANY & CO. receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

26-NOV-15, THU 10:02AM

May your day be filled with family and friends, love and laughter.

Happy Thanksgiving from Tiffany!

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

650 13,282 108 2,142 Positive

09-OCT-15, FRI 10:00AM

Initials, a favorite quote or a secret message—Tiffany engraving adds a personal touch. Shop weddin ..

05-OCT-15, MON 12:01PM

A beautiful union.

ENGMT

.

LIKES COMMENTS SHARES SENTIMENT

620 18,215 771 982 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

573 16,850 435 898 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/48713703067/posts/10153393745618068


















Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70 80

0 20 40 60 80 100 120 140 160

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of TIFFANY & CO. posts were around 'Product Offerings/Updates', and posts around 'Ad Campaigns' received the highest engagement.

Content Intel

0 10 20 30 40 50 60 70

0 50 100 150 200 250 300 350

Brand News

Others

Event

Corporate Social…

Ad Campaigns

Special Offer

New Collection

Celebrity Endorser…

Question

Contest

Product Offerings/Updates

Facebook App

Engagement Oriented…

Number of Posts

Engagement Score


In TIFFANY & CO. Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 1 2 3 4

0 50 100 150 200 250 300 350 400

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

0 1 2 3

0 20 40 60 80 100 120 140

73rd Golden Globes

Drop A Hint

#USOpen

Number of Posts

Engagement Score


Unmetric tracks and tags social media campaigns from Tiffany. The chart below is a selection of campaigns

that have been tracked and are not restricted to the time period analyzed.

Analysis of

TIFFANY & CO. Twitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

1,430,654 19,074 1.35% United States

TIFFANY & CO. @tiffanyandco

Engagement Score

239

Total Proactive Tweets

144

Retweets Total

12

Replies Total

110

Favorites Total

56,745

Total Mention

8,361

Total Retweets

24,076

Response Rate (%)

1.1%

Average Reply Time (mins)

575

Most Engaging

#TiffanyResolutions

Most Recent

#TiffanyResolutions

BRAND TWEETS USER TWEETS

Brand Overview

BRAND CAMPAIGNS

1,400K

1,405K

1,410K

1,415K

1,420K

1,425K

1,430K

1,435K


Follower Growth

Total Followers

1,430,654

New Followers

19,074

0K

0K

0K

0K

0K

0K

0K


Followee Growth

Total Followees

114

Engagement

0

250

500

750

1,000

TIFFANY & CO. had an average engagement score of 239 and a highest of 785.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

144 12

Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 20 40 60 80 100 120

0 50 100 150 200 250 300 350 400 450 500

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 2 4 6 8 10 12

0 500 1000 1500 2000 2500

#returntotiffany*

#promoted*

#atiffanyholiday*

#blooddiamonds*

#bds*

#willyou*

#peaceforparis*

#elsaperetti*

#sweaterweather*

#dropahint*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

50

100

150

200

250

300

350

400

450

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

returntotiffany promoted atiffanyholiday blooddiamonds bds

Spread of Hashtags by day

0 100 200 300 400 500 600 700

#sweaterweather*

#elsaperetti*

#blooddiamonds*

#promoted*

#bds*

#atiffanyholiday*

#dropahint*

#peaceforparis*

#willyou*

#returntotiffany*

Engagement Score

Hashtags - Engagement

Average Response Rate : 1.1%

0

50

100

150

200

250

300

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Me

nti

on

s a

nd

Re

pli

es

Replies Mentions

Customer Service

Average Reply Time : 9 hours 35 minutes

0

500

1000

1500

2000

2500

3000

3500

4000

4500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

200

400

600

800

1000

1200

1400

1600

1800

2000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

100

200

300

400

500

600

700

800

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 24,076

-500

0

500

1,000

1,500

2,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 8,361

-50

0

50

100

150

200

250

300


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Hootsuite 7,580,160 1

InStyle 3,867,262 2

VOGUE.CO.UK 3,260,845 2

WWD 2,853,181 4

NASCAR 2,632,854 1

TOP 5 INFLUENCERS

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It took minutes to create.

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Tiffany Social Media Analysis Q4 2015

Social Media

Transcript of Tiffany Social Media Analysis Q4 2015