Tier 2 Business Plan Sample

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    ABC AccountingABC AccountingABC AccountingABC Accounting

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    Table of Contents

    1.0 Executive Summary................................................................................... ..............................................1Chart: Highlights........................................................................... ..............................................1

    1.1 Objectives........................................................................................ ..............................................11.2 Mission ............................................................................................ ..............................................21.3 Keys to Success .............................................................................. ..............................................2

    2.0 Company Summary................................................................................... ..............................................22.1 Company Ownership ....................................................................... ..............................................32.2 Start-up Summary............................................................................ ..............................................3

    Table: Start-up............................................................................. ..............................................3

    Chart: Start-up ............................................................................. ..............................................43.0 Services .................................................................................................... ..............................................44.0 Market Analysis Summary ......................................................................... ..............................................5

    4.1 Market Segmentation....................................................................... ..............................................6Table: Market Analysis...............................................................................................................6Chart: Market Analysis (Pie)......................................................... ..............................................7

    4.2 Target Market Segment Strategy...................................................................................................74.3 Service Business Analysis ............................................................... ..............................................7

    5.0 Strategy and Implementation Summary...................................................................................................7

    5.1 Competitive Edge ............................................................................ ..............................................85.2 Marketing Strategy .......................................................................... ..............................................85.3 Sales Strategy ................................................................................. ..............................................8

    5.3.1 Sales Forecast.................................................................... ..............................................8Table: Sales Forecast......................................................... ..............................................9Chart: Sales Monthly.........................................................................................................9Chart: Sales by Year.......................................................................................................10

    5.4 Milestones ....................................................................................... ............................................10Table: Milestones......................................................................... ............................................10

    Chart: Milestones ......................................................................... ............................................116.0 Management Summary ............................................................................. ............................................11

    6.1 Personnel Plan ................................................................................ ............................................12Table: Personnel.......................................................................... ............................................12

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    Table of ContentsTable: Profit and Loss ...................................................................................................................................3

    Table: Cash Flow..........................................................................................................................................4Table: Balance Sheet....................................................................................................................................5

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    Sample Plan

    1.0 Executive Summary

    ABC Accounting is a small, one-person accounting and web consulting service owned and run by

    Katie Jones, in Florida. The firm will offer tax return preperation, accounting, accounts receivableand accounts payable post ing and management. QuickBooks set-up and training for smallbusiness clients will be handled by the company as well. To move beyond the singular focus of

    accounting, the business will also offer web design and consulting. Providing these services toa broad base of clients will require Ms. Jones to run the company full time.

    The goal of Ms. Jones's is being able to earn a living from this accounting and web consulting

    business; this will be accomplished by executing on this business plan. An investment in thehardware, software and infrastructure of approximately $150,000 is needed. This businessplan organizes the strategy and tactics for the business to succeed and sets objectives for

    growth over the next three years.

    The business will offer clients accounting services with the oversight of Ms. Jones at a pricethey can afford. To do this the business will operate as a remote consulting firm keeping

    overhead down to a bare minimum. The effect will be sales more than doubling over threeyears as Ms. Jones relizes her goals of running the business full time and providing all the

    income for her needs

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    Sample Plan

    -To launch the bookkeeping/accounting services rapidly, beginning with Ms. Jones solicitingexisting businesses that have expressed interest

    -To achieve bookkeeping service annual revenues equal or greater to the current totalrevenues within three years (effectively doubling revenue)

    -To achieve gross revenue of $64,00 in the first year.-To ramp up the web design and consulting area of the firm within the first month of 2010.

    1.2 Mission

    ABC Accounting seeks to provide a full suite of accounting, tax preperation, and web

    design services for small businesses in Florida area, allowing business owners to not only savemoney over inhouse accounting and ensure their compliance with tax laws, but to makevaluable management decisions from their numbers.

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    Sample Planthe Florida area, the company has no specific industry specialization. ABC Accounting plans to

    operate nimble to service other needs that clients may have as well.Florida

    2.1 Company Ownership

    ABC Accounting will be created as a sole proprietorship based in Florida, owned by Katie Jones,

    its principal investor and principal operator. As of this writing, it has not been chartered yet andis still considering alternatives of legal formation.

    2.2 Start-up Summary

    Total start-up expense (Paper, Personalized Paper Work, Business Cards Advertising

    newspaper, web Rewiring for multiline phone usage phone, fax, internet) comes to $37,000.Start-up assets required include $3,000 in short-term assets (Office Equipment desk, filing

    cabinet, chair, office accessories), $20,000 in long term assets (Equipment (Computers,Software, Multifunctional Printer) and $90,000 in initial cash to handle the first few months of

    consulting operations as sales and accounts receivable play through the cash flow. The detailsare included in Table 2-2.

    Table: Start-up

    Start-up

    Requirements

    Start-up ExpensesPaper, Personalized Paper Work, Business Cards $10,000

    Advertising (newspaper, web) $2,000

    Rewiring for mul tili ne phone usage (phone, fax,

    internet)

    $25,000

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    Sample Plan

    3.0 Services

    The current services ABC Accounting can be engaged for include:

    Tax Services:

    -

    Tax return preparationT l i f f t ti i

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    Sample Plan

    4.0 Market Analysis Summary

    The small business accounting market consists of virtually every small business in the UnitedStates. As businesses grow larger than one person sole proprietorships, they generally require

    expert help with at least their tax preparation, and often with additional bookkeeping and

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    Sample Plan

    4.1 Market Segmentation

    The market of small businesses in Florida represents approximately406,766 businesses in 2009. It has been divided into three groups:Non-employer firms:

    Without employees, these firms do not have many of the concerns oflarger businesses. However, the owners must be vigilant to protect their own tax liability and

    sortout how their personal and business tax returns intersect. These firms are generally buyers of

    QuickBooks services and tax preparation services. As they grow, this group becomes ripe foroutsourced bookkeeping services before they can hire an full-time in-house bookkeeper.Very small businesses:

    Made up of businesses that are designed to stay small and those whichare growing through a phase, these businesses require payroll services, bookkeeping, and tax

    preparation. They are concerned about losing control, but can generally be convinced of usingoutsourced accounting and bookkeeping with cost analysis. With the stakes higher, these

    businesses can make greater use of management accounting services, especially as most cannotafford a dedicated CFO. Many do not need a full-time bookkeeper, but can make do with

    parttimehelp, which limits their hiring options.Other small businesses:

    Many of these businesses will have some in-house financialmanagement and bookkeeping help. However, they may be able to save money by outsourcing

    these services, as they are not generally core to what the business seeks to do. Thesebusinesses may be comfortable with their situation as a cash producer for their owners or

    intent ongrowing or positioning themselves for sale.

    Table: Market Analysis

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    Sample Plan

    4.2 Target Market Segment Strategy

    ABC Accounting will focus on the "small business" clients for its target group for

    accounting services as this group can make a high use of consultant accountants.Since these these businesses often do not have the resources to provide a full time C.F.O. thisis where our company will provide value added. We provide the solution for small businesses to

    focus on what they do best, sales or manufacturing and leave the books to us.

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    Sample Plan

    5.1 Competitive Edge

    ABC Accounting will achieve a competitive edge among Florida accounting and web designservices due to its high level of professionalizm, service, and cost. Clients will receivethe advantage of having an experiences accounting and quickbooks expert reconcile their

    statement, post AR and AP transactions, and provide web design.

    5.2 Marketing Strategy

    ABC Accounting will use the following marketing tactics to execute on it's business plan whichfocuses on very small businesses (1 to 8 employees):

    -Website marketing (detailed in the Web plan section)

    -Utilizing Ms. Jones's contact who have expressed interest.

    5.3 Sales Strategy

    The sales strategy for ABC Accounting 's services is to attempt to sell the service predominantlyto existing contacts that the owner has, especially at first before marketing pays off with new

    inquiries. This will require Katie Jones to inform all potential clients that expressed interest byphone and or email about the opening of her frim.

    Ms. Jones will then ask clients directly for referrals to other businesses and business owners

    they know who may be right for the accounting and web design services being offered.

    The result of this initiative of direct selling is expected to be at least five clients within the first

    couple of months, and shortly to ramp up so that Ms. Jones can make a full time income from the

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    Sample Plan

    Table: Sales Forecast

    Sales Forecast

    2010 2011 2012

    Sales

    Accounting Services/ Hourly $9,600 $11,000 $14,000

    Accounting Services/ Weekly $15,000 $18,750 $20,500

    Accounting Services/ Monthly $24,000 $26,000 $29,000

    Accounting Services/ Project $10,000 $13,000 $14,500

    Web Design Services $5,400 $6,000 $7,500

    Total Sales $64,000 $74,750 $85,500

    Direct Cost of Sales 2010 2011 2012

    Office Overhead $3,000 $4,000 $5,000

    $0 $0 $0

    Subtotal Direct Cost of Sales $3,000 $4,000 $5,000

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    Sample Plan

    5.4 Milestones

    Our detailed milestones are shown in the following table and chart. The related budgets are

    included with the expenses shown in the projected Profit and Loss statement.

    Table: Milestones

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    Sample Plan

    6.0 Management Summary

    The company will be run by the founder and president Ms. Katharine Jones, below is her

    detailed resume:

    Career Objective: To start-up a Small Business in Accounting and Website Making,

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    Sample Plan

    Business Ethics Oral and Written Communication Business Law Business Financing and Budgeting Business Management Internship

    Activities and Honors

    Earned Employability Skills Certificate through the Department of Workforce Development.

    First high school student to complete Health Apprenticeship program offered throughRhinelander High School and Petersen's Health Care.

    Secretary for Business Professionals of America.Volunteered at benefits for local families.

    6.1 Personnel Plan

    The current owner Ms. Jones will be the only employee on the payroll, she will take a $2,500 a

    month salary and have any profits left from the company available as bonuses.

    Table: Personnel

    Personnel Plan

    2010 2011 2012

    Owner Kati e will take monthly draw as shown in P&L $0 $40,000 $45,000

    $0 $0 $0

    Total People 0 0 0

    Total Payroll $0 $40,000 $45,000

    7 0 Financial Plan

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    Sample Plan

    Table: Start-up Funding

    Start-up Funding

    Start-up Expenses to Fund $37,000

    Start-up Assets to Fund $113,000

    Total Funding Required $150,000

    Assets

    Non-cash Assets from Start-up $23,000

    Cash Requirements from Start-up $90,000

    Additional Cash Raised $0

    Cash Balance on Starting Date $90,000

    Total Assets $113,000

    Liabilities and Capital

    Liabilities

    Current Borrowing $0

    Long-term Liabili ties $150,000

    Accounts Payable (Outstanding Bills) $0

    Other Current Liabili ties (interest-free) $0

    Total Liabili ties $150,000

    Capital

    Planned Investment

    Owner $0

    Investor $0

    Additional Investment Requirement $0

    Total Planned Investment $0

    Loss at Start-up (Start-up Expenses) ($37,000)

    Total Capital ($37,000)

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    Sample Plan

    Table: Break-even Analysis

    Break-even Analysis

    Monthly Revenue Break-even $3,471

    Assumptions:

    Average Percent Variable Cost 5%

    Estimated Monthly Fixed Cost $3,308

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    Sample Plan

    Table: Profit and Loss

    Pro Forma Profit and Loss

    2010 2011 2012

    Sales $64,000 $74,750 $85,500

    Direct Cost of Sales $3,000 $4,000 $5,000

    Other Costs of Sales $0 $0 $0

    Total Cost of Sales $3,000 $4,000 $5,000

    Gross Margin $61,000 $70,750 $80,500

    Gross Margin % 95.31% 94.65% 94.15%

    Expenses

    Payroll $0 $40,000 $45,000

    Marketing/Promotion $1,200 $3,000 $4,000

    Depreciation $3,996 $3,996 $3,996

    Payroll Taxes $0 $0 $0

    Owner Draw $34,500 $37,000 $40,000

    Total Operating Expenses $39,696 $83,996 $92,996

    Profit Before Interest and Taxes $21,304 ($13,246) ($12,496)

    EBITDA $25,300 ($9,250) ($8,500)

    Interest Expense $10,500 $10,500 $10,500

    Taxes Incurred $0 $0 $0

    Net Profit $10,804 ($23,746) ($22,996)

    Net Profit/Sales 16.88% -31.77% -26.90%

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    Sample Plan

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    Sample Plan

    7.5 Projected Cash Flow

    The cash flow projection shows that provisions for ongoing expenses are adequate to meet the

    needs of the company as the business generates sufficient cash flow to support operations.

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    Sample Plan

    Table: Cash Flow

    Pro Forma Cash Flow

    2010 2011 2012

    Cash Received

    Cash from Operations

    Cash Sales $16,000 $18,688 $21,375

    Cash from Receivables $44,675 $55,504 $63,567

    Subtotal Cash from Operations $60,675 $74,192 $84,942

    Additiona l Cash Received

    Sales Tax, VAT, HST/GST Received $0 $0 $0

    New Current Borrowing $0 $0 $0

    New Other Liabil ities (interest-free) $0 $0 $0

    New Long-term Liabili ties $0 $0 $0

    Sales of Other Current Assets $0 $0 $0

    Sales of Long-term Assets $0 $0 $0

    New Investment Received $0 $0 $0

    Subtotal Cash Received $60,675 $74,192 $84,942

    Expenditures 2010 2011 2012

    Expenditures from Operations

    Cash Spending $0 $40,000 $45,000

    Bill Payments $48,380 $54,275 $59,404

    Subtotal Spent on Operations $48,380 $94,275 $104,404

    Additiona l Cash Spent

    Sales Tax, VAT, HST/GST Paid Out $0 $0 $0

    Principal Repayment of Current Borrowing $0 $0 $0

    Other Liabil ities Principal Repayment $0 $0 $0

    Long-term Liabili ties Principal Repayment $0 $0 $0

    Purchase Other Current Assets $0 $0 $0

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    Sample Plan

    7.6 Projected Balance Sheet

    The balance sheet shows healthy growth of net worth, and strong financial position. The

    monthly estimates are included in the appendix.

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    Sample Plan

    Table: Balance Sheet

    Pro Forma Bal ance Sheet

    2010 2011 2012

    Assets

    Current Assets

    Cash $102,295 $82,212 $62,749

    Accounts Receivable $3,325 $3,883 $4,442

    Other Current Assets $3,000 $3,000 $3,000

    Total Current Assets $108,620 $89,095 $70,191

    Long-term Assets

    Long-term Assets $20,000 $20,000 $20,000

    Accumulated Depreciation $3,996 $7,992 $11,988

    Total Long-term Assets $16,004 $12,008 $8,012

    Total Assets $124,624 $101,103 $78,203

    Liabil ities and Capital 2010 2011 2012

    Current Liabilities

    Accounts Payable $820 $1,045 $1,141

    Current Borrowing $0 $0 $0

    Other Current Liabili ties $0 $0 $0

    Subtotal Current Liabil ities $820 $1,045 $1,141

    Long-term Liabili ties $150,000 $150,000 $150,000

    Total Liabili ties $150,820 $151,045 $151,141

    Paid-in Capital $0 $0 $0

    Retained Earnings ($37,000) ($26,196) ($49,942)

    Earnings $10,804 ($23,746) ($22,996)

    Total Capital ($26,196) ($49,942) ($72,938)

    Total Liabili ties and Capital $124,624 $101,103 $78,203

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    Sample Plan

    Table: Ratios

    Ratio Anal ysis

    2010 2011 2012 Industry Profile

    Sales Growth n.a. 16.80% 14.38% 0.00%

    Percent of Total Assets

    Accounts Receivable 2.67% 3.84% 5.68% 0.00%

    Other Current Assets 2.41% 2.97% 3.84% 100.00%

    Total Current Assets 87.16% 88.12% 89.75% 100.00%

    Long-term Assets 12.84% 11.88% 10.25% 0.00%Total Assets 100.00% 100.00% 100.00% 100.00%

    Current Liabil i ties 0.66% 1.03% 1.46% 0.00%

    Long-term Liabili ties 120.36% 148.36% 191.81% 0.00%

    Total Liabili ties 121.02% 149.40% 193.27% 0.00%

    Net Worth -21.02% -49.40% -93.27% 100.00%

    Percent of Sal es

    Sales 100.00% 100.00% 100.00% 100.00%

    Gross Margin 95.31% 94.65% 94.15% 0.00%

    Selling, General & Administrative Expenses 78.43% 126.42% 121.05% 0.00%

    Advertising Expenses 1.88% 4.01% 4.68% 0.00%

    Profit Before Interest and Taxes 33.29% -17.72% -14.62% 0.00%

    Main Ratios

    Current 132.46 85.24 61.51 0.00

    Quick 132.46 85.24 61.51 0.00

    Total Debt to Total Assets 121.02% 149.40% 193.27% 0.00%

    Pre-tax Return on Net Worth -41.24% 47.55% 31.53% 0.00%

    Pre-tax Return on Assets 8.67% -23.49% -29.41% 0.00%

    Additional Ratios 2010 2011 2012

    Net Profit Margin 16.88% -31.77% -26.90% n.a

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    Appendix

    Page 1

    Table: Sales Forecast

    Sales Forecast

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Sales

    Accounting Services/ Hourly $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800

    Accounting Services/ Weekly $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250 $1,250

    Accounting Services/ Monthly $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000

    Accounting Services/ Project $0 $2,500 $0 $0 $0 $2,500 $0 $2,500 $0 $0 $0 $2,500

    Web Design Services $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450 $450

    Total Sales $4,500 $7,000 $4,500 $4,500 $4,500 $7,000 $4,500 $7,000 $4,500 $4,500 $4,500 $7,000

    Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Office Overhead $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250

    $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Direct Cost of Sales $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250

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    Appendix

    Page 2

    Table: Personnel

    Personnel Plan

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Owner Katie will take monthly draw as shown in

    P&L

    $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total People 0% 0 0 0 0 0 0 0 0 0 0 0 0

    Total Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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    Appendix

    Page 3

    Table: Profit and Loss

    Pro Forma Profit and Loss

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Sales $4,500 $7,000 $4,500 $4,500 $4,500 $7,000 $4,500 $7,000 $4,500 $4,500 $4,500 $7,000

    Direct Cost of Sales $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250

    Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Total Cost of Sales $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250

    Gross Margin $4,250 $6,750 $4,250 $4,250 $4,250 $6,750 $4,250 $6,750 $4,250 $4,250 $4,250 $6,750

    Gross Margin % 94.44% 96.43% 94.44% 94.44% 94.44% 96.43% 94.44% 96.43% 94.44% 94.44% 94.44% 96.43%

    Expenses

    Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Marketing/Promotion $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100

    Depreciation $333 $333 $333 $333 $333 $333 $333 $333 $333 $333 $333 $333

    Payroll Taxes 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Owner Draw $2,875 $2,875 $2,875 $2,875 $2,875 $2,875 $2,875 $2,875 $2,875 $2,875 $2,875 $2,875

    Total Operating Expenses $3,308 $3,308 $3,308 $3,308 $3,308 $3,308 $3,308 $3,308 $3,308 $3,308 $3,308 $3,308

    Profit Before Interest and Taxes $942 $3,442 $942 $942 $942 $3,442 $942 $3,442 $942 $942 $942 $3,442

    EBITDA $1,275 $3,775 $1,275 $1,275 $1,275 $3,775 $1,275 $3,775 $1,275 $1,275 $1,275 $3,775

    Interest Expense $875 $875 $875 $875 $875 $875 $875 $875 $875 $875 $875 $875

    Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Net Profit $67 $2,567 $67 $67 $67 $2,567 $67 $2,567 $67 $67 $67 $2,567

    Net Profit/Sales 1.49% 36.67% 1.49% 1.49% 1.49% 36.67% 1.49% 36.67% 1.49% 1.49% 1.49% 36.67%

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    Appendix

    Page 4

    Table: Cash Flow

    Pro Forma Cash Flow

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Cash Received

    Cash from Operations

    Cash Sales $1,125 $1,750 $1,125 $1,125 $1,125 $1,750 $1,125 $1,750 $1,125 $1,125 $1,125 $1,750

    Cash from Receivables $1,238 $4,063 $4,563 $3,375 $3,375 $4,063 $4,563 $4,063 $4,563 $3,375 $3,375 $4,063

    Subtotal Cash from Operations $2,363 $5,813 $5,688 $4,500 $4,500 $5,813 $5,688 $5,813 $5,688 $4,500 $4,500 $5,813

    Additional Cash Received

    Sales Tax , VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Cash Received $2,363 $5,813 $5,688 $4,500 $4,500 $5,813 $5,688 $5,813 $5,688 $4,500 $4,500 $5,813

    Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Expenditures from Operations

    Cash Spending $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Bill Payments $3,280 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100

    Subtotal Spent on Operations $3,280 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100

    Additional Cash Spent

    Sales Tax , VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Cash Spent $3,280 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100

    Net Cash Flow ($918) $1,713 $1,588 $400 $400 $1,713 $1,588 $1,713 $1,588 $400 $400 $1,713

    Cash Balance $89,083 $90,795 $92,383 $92,783 $93,183 $94,895 $96,483 $98,195 $99,783 $100,183 $100,583 $102,295

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    Appendix

    Page 5

    Table: Balance Sheet

    Pro Forma Balance Sheet

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Assets Starting Balances

    Curren t Assets

    Cash $90,000 $89,083 $90,795 $92,383 $92,783 $93,183 $94,895 $96,483 $98,195 $99,783 $100,183 $100,583 $102,295

    Accounts Receivable $0 $2,138 $3,325 $2,138 $2,138 $2,138 $3,325 $2,138 $3,325 $2,138 $2,138 $2,138 $3,325

    Other Current Assets $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000

    Total Current Assets $93,000 $94,220 $97,120 $97,520 $97,920 $98,320 $101,220 $101,620 $104,520 $104,920 $105,320 $105,720 $108,620

    Long -term Assets

    Long-term Assets $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000

    Accumulated Depreciation $0 $333 $666 $999 $1,332 $1,665 $1,998 $2,331 $2,664 $2,997 $3,330 $3,663 $3,996

    Total Long-term Assets $20,000 $19,667 $19,334 $19,001 $18,668 $18,335 $18,002 $17,669 $17,336 $17,003 $16,670 $16,337 $16,004

    Total Assets $113,000 $113,887 $116,454 $116,521 $116,588 $116,655 $119,222 $119,289 $121,856 $121,923 $121,990 $122,057 $124,624

    Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    Current Liabilities

    Accounts Payable $0 $820 $820 $820 $820 $820 $820 $820 $820 $820 $820 $820 $820

    Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Subtotal Current Liabilities $0 $820 $820 $820 $820 $820 $820 $820 $820 $820 $820 $820 $820

    L ong -term L ia bilitie s $ 150 ,0 00 $15 0,000 $1 50,00 0 $1 50,000 $1 50,00 0 $1 50,00 0 $ 150 ,0 00 $ 150 ,0 00 $15 0,000 $15 0,000 $15 0,0 00 $15 0,0 00 $ 15 0,0 00

    Total Liabilities $150,000 $150,820 $150,820 $150,820 $150,820 $150,820 $150,820 $150,820 $150,820 $150,820 $150,820 $150,820 $150,820

    Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

    Retain ed Earnin gs ($3 7,000 ) ($ 37,000 ) ($ 37,00 0) ($ 37,00 0) ($37 ,0 00) ($37 ,0 00) ($3 7,000 ) ($3 7,0 00 ) ($3 7,000 ) ($3 7,000 ) ($3 7,000 ) ($3 7,000 ) ($3 7,000 )

    Earnings $0 $67 $2,634 $2,701 $2,768 $2,835 $5,402 $5,469 $8,036 $8,103 $8,170 $8,237 $10,804

    Total Capital ($3 7,000 ) ($ 36,933 ) ($ 34,36 6) ($ 34,29 9) ($34 ,2 32) ($34 ,1 65) ($3 1,598 ) ($3 1,5 31 ) ($2 8,964 ) ($2 8,897 ) ($2 8,830 ) ($2 8,763 ) ($2 6,196 )

    To ta l L ia bil itie s a nd Ca pita l $ 11 3,0 00 $ 11 3,8 87 $ 11 6,4 54 $ 11 6,5 21 $ 11 6,5 88 $ 11 6,6 55 $ 11 9,2 22 $ 11 9,2 89 $ 12 1,8 56 $ 12 1,9 23 $ 12 1,9 90 $ 12 2,0 57 $ 12 4,6 24

    Net Worth ($37,000) ($36,933) ($34,366) ($34,299) ($34,232) ($34,165) ($31,598) ($31,531) ($28,964) ($28,897) ($28,830) ($28,763) ($26,196)