TICKETEK BRAND IDENTITY GUIDELINES

© 2014 Ticketek Pty Ltd

THE FOLLOWING GUIDELINES HAVE BEEN PREPARED TO ASSIST YOU IN THE PRODUCTION OF COMMUNICATION & PROMOTIONAL MATERIALS UTILISING TICKETEK’S NEW BRAND IDENTITY.

OUR OBJECTIVE IS TO PRESENT A TRUSTED BRAND THAT RESONATES WITH OUR CLIENTS & CUSTOMERS. HAVE A READ, IT WILL HELP YOU TO GET TO KNOW US BETTER.

OUR NEW LOGOSPECIFICATIONSVARIATIONSINCORRECT USECOLOURSPROMOTIONAL LOGO LOCKUPSTYPEFACEAPPROVALS

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4 | BRAND IDENTITY GUIDELINES

Over the last 35 years we have built one of Australia’s most recognised and iconic entertainment brands. The new logo maintains our core brand integrity while providing a clean, bold and contemporised design.

OUR NEW LOGO

5 | BRAND IDENTITY GUIDELINES

70px 15mm

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x x

DIGITAL PRINT

The Ticketek logo should always appear clear and distinct.

The logo requires a minimum area of clear space around to protect the logo and ensure that headlines, text or other visual elements do not encroach on the logo. See adjacent for the minimum size for all digital/print applications of the Ticketek logo. The minimum logo width is 70px for digital and 15mm for print.

SPECIFICATIONS

6 | BRAND IDENTITY GUIDELINES

Our new logo has been dynamically designed to be easily customised across your collateral. Please ensure that the correct Ticketek logo is included on all marketing communications. Never redraw or alter the Ticketek logo. Doing so weakens our identity. The Ticketek logo can only appear in horizontal format and cannot be rotated or used in vertical format.

VARIATIONS

Note: approval must be sought on final artwork where any of these logos have been used.

7 | BRAND IDENTITY GUIDELINES

Please do not

1. Change the logo’s orientation.

2. Place the the Ticketek Blue logo on colour.

3. Use the logo as a pattern.

4. Scale the logo disproportionately.

5. Use multiple colours within the logo.

6. Add extraneous effects to the logo. This includes but not limited to emboss, shimmer and drop shadows.

7. Change the font of the logo.

8. Attempt to recreate the logo.

INCORRECT USE

ICKETEK

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8 | BRAND IDENTITY GUIDELINES

Our colours are what give us our personality. We’re bright, bold, and confident.

Made up of white and

monochromatic increments

of grey and Ticketek Blue,

these colours anchor and

balance colour expressions

when used with extended

primary palettes.

COLOURSticketek classic colours

LIGHT GREY

R243, G243, B243C3, M2, Y2, K7# F3F3F3

YELLOW

R253, G231 , B88C3, M4, Y78, K0# FDE758

DARK GREY

R67, G67, B67C67, M60, Y59, K44#434343

TICKETEK BLUE

R0, G172, B237C100, M0, Y0, K0# 00ACEDPMS.PROCESS CYAN

9 | BRAND IDENTITY GUIDELINES

These logo versions are to be used to produce more effective advertising and promotions.

Having a clear and consistent

call to action helps drive

sales. For this reason we have

developed versions of our

logo which feature a strong

call to action statement

which you can use across

your marketing activities.

PROMOTIONAL LOGO LOCKUPS

10 | BRAND IDENTITY GUIDELINES

Myriad Pro is our primary brand font to compliment our new logo.

It is simple, clean and friendly

ensuring that it retains a

comfortable level of readability

and reflects our fresh look. The

Myriad family includes, light,

normal and extended widths in

a full range of weights.

Use Myriad Pro wherever possible in all designs.

PRINT TYPEFACE

AaA B C D E F G H I J K L M N O P Q R S T U W X Y Zabcdefghi jk lmnopqrstuv wx yz( . , : ; ? !$&@%#*) 0123456789

MYRIAD PRO REGULAR

AaA B C D E F G H I J K L M N O P Q R S T U W X Y Zab cdefghijk lmnop qrstuv wx yz(. , : ;? !$&@%#*) 0123456789

MYRIAD PRO BOLD

AaA B C D E F G H I J K L M N O P Q R S T U W X Y Zabcdefghi jk lmnopqrstuvwx yz( . , : ; ? !$&@%#*) 0123456789

MYRIAD PRO LIGHT

11 | BRAND IDENTITY GUIDELINES

Open Sans is our web safe brand font to compliment our new logo.

This font mirrors Myriad Pro

to ensure brand consistency

across both digital and printed

assets. The Open Sans family

includes, light, normal and

extended widths in a full

range of weights.

Use Open Sans wherever possible in all online designs.

WEB TYPEFACE

AaABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklmnopqrstuvwxyz(. , : ;?!$&@%#*) 0123456789

OPEN SANS BOLD

AaABCDEFGHIJKLMNOPQRSTUWXYZabcdefghi jklmnopqrstuvwxyz(. , : ;? !$&@%#*) 0123456789

OPEN SANS REGULAR

AaABCDEFGHIJKLMNOPQRSTUWXYZabcdefghi jk lmnopqrstuvwxyz( . , : ;? !$&@%#*) 0123456789

OPEN SANS ITALIC

12 | BRAND IDENTITY GUIDELINES

All artwork and collateral featuring our logo needs to be forwarded to brand@ticketek.com.au for approval.

For your convenience, Ticketek brand resources are available at ticketek.com.au/brand

with downloadable logos in a number of different formats.

APPROVALS

We realise the guidelines can seem complicated and challenging to follow.

We appreciate the energy you put into

protecting the brand.

THANK YOU