Tic Tac Summer Line

POP ITSUMMER 2015 NEW TIC TAC LINE

Group // Allison Donahue and Defne Toros

Project // Tic Tac Summer Brand

Class // Brand Identity

Term // Spring 2015

Professor // Alessandro Baici

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CONCEPT

We do not like the shape of the Tic Tac container.Summer is a fun, relaxing, refreshing time.The square shape of the current container does not portray those qualities.We need something more fresh and summerlike.We want our fl avors to make you think you’re in paradise, whatever your perception of paradise is.

IDEA

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We want our Tic Tac container to portray the world-wide image of the popsicle. Not only will the container be more interactive, but more organic and fun.Tic Tac is already a popular brand, but the refreshed image will att ract the younger crowd even more.There’s always the possibility of adding the popsicle stick to the container for display and packaging purposes.

paradise

popsicle

refreshing

bliss

MOODBOARD

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POP IT!it’s summertime

NAMING AND VISUAL

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POP IT!it’s summertime

REASON FOR NAME

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There are a couple of different meanings behind our summer brand name.We shortened popsicle, so it’s sort of a play on words.We also thought about the action of “popping the tic tac into your mouth.”We also encourage you to be active during the summer by “popping your body” while working out.

FLAVORS

lemon lime

zingy orange

mint breeze

berry paradise

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CONTAINER DESIGN 1

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CONTAINER DESIGN 2

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With the stick, the tic tac container would sit in the packaging like this so the customer can pick it up by the stick.

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Packaging ideas version 1

BASIC PACKAGING IDEA

mint breeze

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Pop It!It’s Summerti me

berry paradise


berry paradise


lemon lime


Packaging ideas version 1 with transparency and on the actual container.

PACKAGING IDEA 1

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lemon lime

Pop It!It’s Summerti mePop It!

It’s Summerti me

berry paradisezingy orange

PACKAGING IDEA 2

Packaging ideas version 2 with a transparent fruit

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zingy orange lemon lime

It’s Summerti mePop It! Pop It!It’s Summerti me

berry paradise

PACKAGING IDEA 3

Packaging ideas version 2 with a transparent popsicle

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zingy orangelemon limeIt’s Summerti mePop It!

berry paradise


PACKAGING IDEA 4

Packaging ideas version 2 with a transparent popsicle and popsicle stick

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It’s Summerti mePop It!

Pop It!zingy orangelemon lime

Pop It!berry paradise

Pop It!

Summer 2015 Edition

New

ADVERTISING

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It’s Summerti mePop It!New

Pop It!zingy orangelemon lime

Pop It!berry paradise

Pop It!

cool down wit h Tic Tac

ADVERTISING

Tic Tac Summer Line

Design

Transcript of Tic Tac Summer Line