U.S./BRAZIL ELECTRONIC PR AND BUSINESS DEVELOPMENT

PRIORITIES

Focus on five targets: schools, traditional media, social media, brand ambassadors, major cities• Schools: Universities, high schools

• Traditional media: Major TV, newspapers, radio

• Social media: Orkut, Facebook, Twitter, Bloggers

• Brand ambassadors: On the ground experts of Live Mocha products, building communities of users through branding events

• Major cities: targeting and leveraging areas with the most concentrated number of online users including: Sao Paulo, Rio de Janeiro, Brasilia, Belo Horizonte

UNIVERSITIESLeverage and connect the 1.5 million college students in Brazil as potential Livemocha users through engagement in social media and on the ground marketing events

• Getulio Vargas

• Faculdade de Informática e Administração Paulista(School of Computing and Management Paulista)

• Universidade Paulista

• Universidade de Sao Paulo

• Universidade Federal de Minas Gerais

• Universidade de Brasilia

TRADITIONAL MEDIA

Utilize our over 25 years of experience in the traditional media in Brazil to pitch stories on TV, newspaper, and radio.

Our goal: regular publication on major media streams with feature stories about Livemochaproducts, events, and information to increase presence in the market.

• TV: Rede Globo, GloboNews, Record, Band, Band News, Record News, MTV, Futura, etc

• Newspapers and Magazines: Folha de S. Paulo, Estadao, Veja, Isto É, Epoca, Globo, Jornal do Brasil, Correio Braziliense

• Radio:Radio Nacional, Globo Radio, Eldorado,Radio Bandeirantes, Cultura

NEW MEDIA Build Livemocha’s presence on primary Brazilian

social media, blogs, and influential websites

through regular posting of materials in Portuguese

and conversation and engagement of other

aspects of the strategy including the work of brand

ambassadors, and media coverage. Livemocha’s

websites and social media presence will be the

landing point for interested new users developed

through face-to-face and media outreach.

• Orkut, Twitter, Facebook

• Influential Media Websites: IG, Terra, Uol, Uai

MAJOR CITIESOur focus will primarily be in the most

population concentrated parts of Brazil: the

cities. With the highest number of online users,

we feel this is the best way for Livemocha to

reach its intended audiences:• Sao Paulo

• Brasilia

• Rio de Janeiro

• Belo Horizonte

BRAND AMBASSADORSThe brand ambassadors will be 10 part time on the ground outreach specialists who will represent the Livemocha brand in Brazil. They will work closely with our team to develop and implement strategies to most effectively reach target audiences working on university campuses to :• Mobilize new Live Mocha users.

• Implement successful grass roots marketing events

• Promote collateral, and excite potential customers with engaging and innovative outreach methods

PRICES/MONTH

• Traditional Media: $2,000

• Social Media Strategy and Implementation: $2,000

• Brand Ambassadors marketing company brand with original events

and on the ground outreach: $3,000

• Universities and Major Cities Initiative: $2,000

THANK YOU.