Thursday, September 26, 2013 - York Small Business ......Thursday, September 26, 2013 Business...

Thursday,September 26, 2013

Business Innovation in Changing Times

Winning in an Online World

Y LL

2 Winning in an Online World

AgendaEmcee: Jeremy O’Krafka, MENTORnetwork

8:00 am: Registration, Networking

8:30 am: Welcome Remarks - Edward Nelles, Whitchurch-Stouffville Chamber of Commerce

8:35 am: Introduction - Douglas Bower, Entrepreneurship Branch, Ontario Government

8:40 am: Opening Keynote: Next Generation Internet for Business Jason Cottrell, MyPlanetDigital

9:15 am: The Content Paradigm: Essential Strategies for BusinessJulie King, CanadaOne.com

9:45 am: Panel - Getting Help: Programs and Resources for Small Businesses - Moderated by Jeremy O’Krafka, MENTORnetwork• Douglas Bower, Entrepreneurship Branch, Ontario Government • Tim Richardson, Seneca College• Glenn Jackson, Panorama Internet Publishing • Al Wilson, Workforce Planning Board

10:25 am: Networking Break

10:50 am: Panel: Online Advertising De-Mystified and Essentials for Selling Online• Bassem Ghali, Green Lotus• Alex Massaad, Shopify

11:30 am: Re-Imagining Your Business Plan Jane Gertner, ventureLAB

12:00 pm: Lunch• Google Hangouts Demonstration: BWP Marketing• Resources for Small Business: Whitchurch-Stouffville Library;

Yorkworks

1:00 pm: Panel: Business Strategies for Crowdsourcing & Customer Engagement • Warren Tanner, HitSend• Gary Saarenvirta, makeplain

YRBizSeries.ca | Twitter: @yrbizseries #yrbizseries | LinkedIn Group 3

Agenda1:45 pm: Best Online Practices for Small Business• Canadian Anti-Spam Legislation - Claudiu Popa, Informatica

Corporation• Going Mobile - Greg Park, BWP Marketing• Search Engine Optimization Strategies Kevin Cobus - Treefrog

Interactive Inc.

2:45 pm: What’s Next? Trends and Innovations for Doing Business Online - Sean Stephens, CEO Treefrog Interactive Inc.

3:20 pm: Closing Remarks - Councillor Clyde Smith, Town of Whitchurch-Stouffville

yorkworks connects with employers across the Region to match suitable applicants with the right job.By partnering with us, we can make your hiring process easier.

If you are interested in registering with yorkworks, please contact us: 905-640-2352

Exhibits


PartnersThis conference has been made possible through a unique collaboration between key community stakeholder groups and organizations working on a “big idea”: that together we can create results greater than what can be achieved working independently. The ability to collaborate is a skill, and one to which our partner organizations have shown great dedication, courage and vision. They have transcended their traditional boundaries, to come together with others to create innovative solutions to the pressing challenges impacting our respective business communities. We thank each of them for their leadership and willingness to explore new ways of working together, and look forward to continuing our exciting and productive collaboration.

Vaughan Business

Series Partners

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Community Implementation Partners

Strategic Partners

Innovation Partners


SponsorsThe partner organizations would like to extend our warmest thanks and appreciation to our Sponsors - their encouragement, active participation in planning, financial contributions and incredible expertise have been essential to the realization of the vision for this event, and the Business Innovation in Changing Times Series.

We are pleased to welcome back our 2013 sponsors:

More sponsors renewals and new sponsors being announced soon.

2013 Media Partners:

MBOGroup

The

Canada’s SME Buyout Specialists

Kingbridge Conference Centre & Institute is pleased to join the Business Innovation Conference Series as a Strategic Partner. We look forward to working with the partner communities to inspire and cultivate next-generation business concepts in innovation and entrepreneurship.

kingbridgecentre.com | 12750 Jane St. King City, ON


Sponsorship Opportunities

Partnership Program

Pre-event marketing campaigns throughout the year will reach more than 15,000 businesses in the northern York Region. We will work with you to align the benefits to your corporate priorities and requirements.

To learn more: Visit: yrbizseries.ca/sponsors orContact Karen Dubeau at [email protected] orContact Dan Ruby at [email protected]

• A dynamic conference series addressing emerging strategic trends and issues for business and community leaders related to business growth, competitiveness, innovation and economic development.

• Since 2011, the successful conference series has held eleven events with high profile presenters in a dynamic and interactive format, attracting more than 1,500 attendees.

• Key Themes for 2013: Advanced & Digital Manufacturing, Collaboration, Social Business/ Social Innovation, Crowdfunding, Business Opportunities in the Green Economy, Technology Solutions for Business, Macro and Micro Economic Trends.


Speaker ProfilesDouglas BowerEntrepreneurship Branch, Ontario Ministry of Research and Innovation, Ontario Ministry of Economic Development, Trade and Employment.Dr. Douglas Bower is Manager, E-Business with the Ontario Government, which he joined in 2003. Over the past 6 years the E Business group has been

active in creating an E-Business Toolkit comprising a handbook, How You Can Profit from E Business, plus 16 specialized booklets for small business owners and entrepreneurs. The team has also promoted the adoption of e-business tools, techniques and strategies by small and medium enterprises through seminars and workshops organized through local centres in the Ontario Network of Entrepreneurs.

Kevin Rogers CobusTreefrog Interactive IncKevin Rogers Cobus is Search Engine Optimization Manager for Treefrog Inc. He is responsible for helping Treefrog’s clients improve visibility and increase conversions through content creation, technical and tactical optimization, mobile and social

integration, effective marketing and strategic analysis.

Jason CottrellMyplanet DigitalJason Cottrell is the managing director and founder of Myplanet Digital. He has spent the past 15 years immersed in web and mobile, with a particular interest in team formation and product go-to-market. Jason is passionate about challenging the Myplanet team to pursue loftier goals, aligning the

teams around the organization’s vision and values, and delivering the right offering to help Myplanet’s customers build great digital products.


Speaker ProfilesJane GertnerventureLABJane is an Executive in Residence at ventureLAB. She is a strong integrative thinker, and is able to draw upon her deep business experience and broad skill sets to assist clients in strengthening their value propositions, commercializing products, forging

successful strategic partnerships, improving investment readiness, and enhancing value. Jane is the Managing Partner of an SME consultancy, serves on numerous Advisory Boards, and is Vice Chair of the Alumni Board at the Rotman School of Management.

Bassem GhaliGreen LotusBassem is a search engine marketing strategist and a speaker with more than 8 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star’s NewinHomes.com. Bassem is the driving force behind Green

Lotus and has an knack for creating innovative online marketing strategies for small, medium and large businesses.

Glenn JacksonPanorama Internet PublishingGlenn Jackson is a digital management specialist with expertise in web project management, online campaign audits and proposal evaluations.. Having been the president and principal developer at Panorama Internet Publishing for the past 16 years, Glenn has managed projects for small businesses,

non-profits and large multinational corporations. Glenn is also co-owner and chief content developer of Stouffville.com - “Whitchurch-Stouffville’s Online Directory and Tourism Guide.”


Speaker ProfilesJulie KingCanadaOne.comJulie King is a local tech entrepreneur who has worked on several ventures. She is the co-founder of CanadaOne.com, a national small business magazine that was visited by over 796,000 people last year and she also runs the hyper-local community

website, StouffvilleConnects.com. As the president and CEO of Biz-Zone Internet Group Inc., a local web software company that specializes in working with non-profit associations, Julie is also very involved in web and software design.

Alex MassaadShopifyAlex Massaad started his first business as a child performing magic shows in Newmarket. He still performs magic occasionally (now in the Ottawa area) and works at Shopify as an ecommerce consultant where he helps business owners sell

online easier. He also runs a record label to release Canadian electronic music and a mastering studio - both powered by Shopify - to connect with customers over the Internet.

Jeremy O’KrafkaMENTORnetworkJeremy O’Krafka is the Founder of MENTORnetwork—a business committed to building a culture of mentorship across Canada. MENTORnetwork currently works with universities, colleges, innovation and entrepreneurship centres to support their mentorship programs through

facilitation and resources that help their participants MENTORready. Jeremy is also the Mentor Activation Lead for Extreme Startups--a technology accelerator for venture-ready companies. In the spring of 2013, MENTORnetwork launched MENTORup—an online platform for entrepreneurs to connect with mentors in York Region. Current partners for this program are ventureLAB, Entrepreneurs Organization Toronto, Georgian College and the YRBiz Series.


Speaker ProfilesGreg ParkBWP Marketing GroupHas an electrical background and holds three electrical licenses. Specializing in high speed automation and robotics. Four years ago turned his love of technology and business owner experience into a online marketing consulting company with

focus on video and mobile marketing utilizing new technologies. Greg stays on the cutting edge by being a member of a few elite online marketing mastermind groups in Canada and the USA. Greg is also the Chair/CEO of the Georgina Chamber Of Commerce.

Claudiu PopaInformatica CorporationA dynamic champion of open governance, privacy rights, civil liberties and public awareness of data-related risk, Claudiu Popa is a passionate leader who intimately knows the technological trends & opportunities impacting our society and makes the subject matter engaging for any audience,

workforce or media.

Tim RichardsonSeneca CollegeWhile working with exporting companies and international divisions of government departments, Tim was a regular guest lecturer, magazine article writer and conference speaker on topics in international marketing and international business development. These speaking and writing situations

were based on substantial work experience in international business and market development. In the mid-1990’s Tim gravitated from being a part-time lecturer to teaching at colleges and university in Toronto. Tim’s articles on business and marketing topics can be found in several national and international magazines and newspapers such as The Financial Post and The Globe and Mail.


Speaker ProfilesGary SaarenvirtamakeplainAs an internationally recognized expert in the profitable application of Business Intelligence and Advanced Analytics, Gary Saarenvirta has achieved hundreds of millions of dollars in bottom-line results for his clients in the banking, insurance, retail,

telecommunication and manufacturing sectors. Gary is the former head of IBM Canada’s analytics and data warehousing practices, and was also at the helm Loyalty Consulting Group, providing analytical services for one of the world’s most successful coalition loyalty programs, the AIR MILESR Reward Program. Prior to his leadership role at Loyalty Consulting Group, Gary built the company’s first generation data warehouse and BI platform.

Sean StephensTreefrog Interactive IncSean Stephens has never had a real job. In fact, he is currently between jobs - one as CEO of Treefrog Interactive Inc., a world renowned website development agency based in Newmarket Ontario, and CEO of LassoSoft Inc., a popular website

programming language which runs hundreds of thousands of websites worldwide.

Warren TannerHitSendInternally known as Chief Powerpoint Engineer Warren is responsible for all customer-facing functions at HitSend. This includes brand positioning, presentations, pitching in boardrooms, meeting with potential customers, investors, and partners. Warren has helped HitSend grow from

an idea to more than 30 enterprise clients including Indigo, RBC, GlaxoSmithKline, and Accenture.Prior to HitSend, Warren had a 12-year career as an athlete on the Canadian Freestyle Ski Team where he was a World Cup gold medalist in 2008.


We are proud to announce the launch of our new website

Thank you to our sponsor, Treefrog Interactive Inc. for executing a great site that will be home to resources to help the business community succeed in the competetive marketplace.

Features:

• Speaker presentations and profiles

• Blog entries by expert thought leaders

• Video of conferences and speakers

• Photo gallery• Easy access to event

descriptions and registration

Visit us at www.yrbizseries.ca


Coming Soon

Unleashing Innovation: Business and Bandwidth – October 16th

The follow up conference to the game-changing Business and Bandwidth event held last year, is taking place on October 16th at the Richmond Hill Centre for the Performing Arts. While the previous event focused on infrastructure for businesses and communities, this event will look at the explosive, fast-growing business markets that are being powered by high-speed Internet connectivity.

From Smart Buildings, eSports, Virtual Gaming, Big Data and Smart City/Gigabit Community initiatives, the combined projected market for these various sectors will reach an incredible $20+ Billion in the next few years. Presentations from industry and community leaders will provide insight into these emerging markets and showcase how York Region is positioned to take advantage of them.

Strategies for building Public-Private partnerships will be showcased, with incredible insights for businesses, community organizations and municipal governments. Participants will also walk through how to get a Smart Cities initiative started, and the roles for public and private sector players in moving them forward.Featuring introductory remarks from Reza Moridi, Minister of Research for the Ontario Government.

Speakers include:

• David Sandal, Founder of the Gigabit City Summit and Advisor to Google Fibre Mayors Tri-State Innovation Team

• Mark Romoff – President & CEO, Canadian Council for Public Private Partnerships

• Rick Huijbregts, VP of Cisco, Smart+Connected Communities• John Longbottom, SmartCities Leader for IBM For a list of other upcoming events, see the back of your program.

The Business Innovation in Changing Times Conference Series has a number of exciting events

coming up that you won’t want to miss!


We are excited to announce a new program for the Series

The MENTORready workshop is a 90 minute workshop facilitated by MENTORnetwork Founder Jeremy O’Krafka. The workshops are designed to walk participants through how successful entrepreneurs and professionals build mentoring relationships to accomplish their vision.

These Workshops Focus on:

• Developing a succinct business profile • Understanding the importance of being coachable • Learning how to get the most out of meeting with mentors

and advisors • Map programs and resources available to help young

professionals access mentors

Sponsored By

Learning new skills, business strategies & best practicesUnleashing Innovation & Opportunities:Business and BandwidthOctober 16, 2013 - Richmond HillFeaturing:• learn about the $3 Trillion market in SmartCity technologies

and services, and the $22 Billion market in eSports and virtual gaming

• hear from industry experts on designing public-private partnerships for the knowledge industry

• learn about Google’s Gigabit Communities and how they are fostering dynamic business growth

Leadership Through Innovation™November 15, 2013 - AuroraFeaturing:• keynotes from Frank Stronach• profiles of successful companies and their strategies• discussions with CEOs about emerging business

opportunities and building resilient companies that last

Women in Business Summit and Dolphin TankDecember 2013 - King City• addressing unique opportunities to grow your business and

build strong peer networks• workshops, presentations and a unique entrepreneur pitch

session called the Dolphin Tank

YRBizSeries.ca | @YRBizSeries

Mike Feld 416 795 7400

Mike FeldOffice: 905 642 0683Cell: 416 795 7400

[email protected]

Mike FeldOffice: 905 642 0683 Cell: 416 795 7400

[email protected] web: mxp.to

inc.

mxp.toinc.

inc.

Thursday, September 26, 2013 - York Small Business ......Thursday, September 26, 2013 Business...

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