Thu Jun 1 2006 Google Analytics for activeinterface.com Marketing Optimization.
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Transcript of Thu Jun 1 2006 Google Analytics for activeinterface.com Marketing Optimization.
![Page 1: Thu Jun 1 2006 Google Analytics for activeinterface.com Marketing Optimization.](https://reader035.fdocuments.in/reader035/viewer/2022062516/56649e725503460f94b71c3f/html5/thumbnails/1.jpg)
Thu Jun 1 2006Thu Jun 1 2006
Google Analytics for activeinterface.com
Marketing Optimization
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72
3731
10799103
119
20
40
60
80
100
120
140
Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29
Unique Visitor TrackingDaily Visitors
82
89
818080
83
88
74
76
78
80
82
84
86
88
90
Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29
Visitors Graph
Percent New Visitors
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77
3737
124
108119
131
20
40
60
80
100
120
140
Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29
Unique Visitor TrackingVisits & Pageview Tracking
203
112
77
424
351382
409
50
100
150
200
250
300
350
400
450
Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29
Visits
Pageviews
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1
1
1
1
1
1
Tue 5/23 Wed 5/24 Thu 5/25 Fri 5/26 Sat 5/27 Sun 5/28 Mon 5/29
G1/Visit
Unique Visitor TrackingGoal Conversion Tracking
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Unique Visitor TrackingAbsolute Unique Visitors
10100%
First Time Visitors
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3 10 1 596111430
72
472
50
100
150
200
250
300
350
400
450
500
1 2 3 4 5 6 7 8 9-14 15-25 other[N=4]
Visits
Unique Visitor TrackingVisitor Loyalty
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3 7 16 153344714
557
100
200
300
400
500
600
0 1 2 3 4 5 6 7 8-14 15-30 other[N=4]
Visits
Unique Visitor TrackingVisitor Recency
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Visitor Segment PerformanceNew vs Returning
New Visitor
Returning Visitor
Visitor Type Visits P/Visit G1/Visit $/Visits
New VisitorNew Visitor 472472 2.752.75 0.000.00 0.000.00
Returning VisitorReturning Visitor 161161 4.114.11 0.000.00 0.000.00
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Visitor Segment PerformanceReferring Source
google[organic]
google[cpc]
(direct)[(none)]
sqljunkies.com[referral]
msn[organic]
geekswithblogs.net[referral]
mosha.com[referral]
spaces.msn.com[referral]
bloglines.com[referral]
yahoo[organic]
other [N=24]
Source [Medium] Visits P/Visit G1/Visit $/Visits
google[organic]google[organic] 417417 2.352.35 0.000.00 0.000.00
google[cpc]google[cpc] 7171 4.284.28 0.000.00 0.000.00
(direct)[(none)](direct)[(none)] 5353 4.894.89 0.000.00 0.000.00
sqljunkies.com[referral]sqljunkies.com[referral] 1717 6.066.06 0.000.00 0.000.00
msn[organic]msn[organic] 99 1.221.22 0.000.00 0.000.00
geekswithblogs.net[referral]geekswithblogs.net[referral] 88 7.137.13 0.000.00 0.000.00
mosha.com[referral]mosha.com[referral] 88 7.507.50 0.000.00 0.000.00
spaces.msn.com[referral]spaces.msn.com[referral] 77 2.432.43 0.000.00 0.000.00
bloglines.com[referral]bloglines.com[referral] 55 8.408.40 0.000.00 0.000.00
yahoo[organic]yahoo[organic] 44 1.751.75 0.000.00 0.000.00
other [N=24]other [N=24] 3434 87.3387.33 00 00
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Visitor Segment PerformanceGeo Location
United States
Canada
United Kingdom
India
Brazil
Australia
China
Spain
Italy
South Africa
other [N=51]
Country/Region/City Visits P/Visit G1/Visit $/Visits
United StatesUnited States 242242 3.233.23 0.000.00 0.000.00
CanadaCanada 3939 2.412.41 0.000.00 0.000.00
United KingdomUnited Kingdom 3838 2.632.63 0.000.00 0.000.00
IndiaIndia 2727 4.224.22 0.000.00 0.000.00
BrazilBrazil 2525 2.322.32 0.000.00 0.000.00
AustraliaAustralia 2323 1.831.83 0.000.00 0.000.00
ChinaChina 1717 2.942.94 0.000.00 0.000.00
SpainSpain 1616 5.815.81 0.000.00 0.000.00
ItalyItaly 1313 3.623.62 0.000.00 0.000.00
South AfricaSouth Africa 1111 2.092.09 0.000.00 0.000.00
other [N=51]other [N=51] 182182 154.94154.94 00 00
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Visitor Segment PerformanceGeo Map Overlay
Country/Region/City Visits P/Visit G1/Visit $/VisitsUnited Kingdom-London 14 3.71 0.00 0.00Singapore-Singapore 8 3.13 0.00 0.00Brazil-São Paulo 8 3.00 0.00 0.00India-Bangalore 7 1.71 0.00 0.00Canada-Vancouver 7 1.71 0.00 0.00South Africa-Roggebaai 7 2.71 0.00 0.00Canada-Ottawa 6 2.50 0.00 0.00Spain-Badalona 6 13.33 0.00 0.00Paraguay-Asunción 6 1.00 0.00 0.00United States-New York 6 3.33 0.00 0.00other [N=366] 522 1037.17 0 0
Country/Region/City Visits P/Visit G1/Visit $/VisitsUnited Kingdom-London 14 3.71 0.00 0.00Singapore-Singapore 8 3.13 0.00 0.00Brazil-São Paulo 8 3.00 0.00 0.00India-Bangalore 7 1.71 0.00 0.00Canada-Vancouver 7 1.71 0.00 0.00South Africa-Roggebaai 7 2.71 0.00 0.00Canada-Ottawa 6 2.50 0.00 0.00Spain-Badalona 6 13.33 0.00 0.00Paraguay-Asunción 6 1.00 0.00 0.00United States-New York 6 3.33 0.00 0.00other [N=366] 522 1037.17 0 0
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Visitor Segment PerformanceNetwork Location
Organization Name Visits P/Visit G1/Visit $/VisitsComcast Cable 22 1.59 0.00 0.00(not set) 17 2.06 0.00 0.00SBC Internet Services 11 1.64 0.00 0.00Telefonica de Espana 9 9.44 0.00 0.00British Telecommunications 9 1.56 0.00 0.00Videsh Sanchar Nigam Ltd - India. 8 2.13 0.00 0.00Government of South Africa 7 2.71 0.00 0.00Cox Communications 7 2.14 0.00 0.00Núcleo S.A. 6 1.00 0.00 0.00Warshaw Jacobson Group 6 3.33 0.00 0.00other [N=388] 531 1095.26 0 0
Organization Name Visits P/Visit G1/Visit $/VisitsComcast Cable 22 1.59 0.00 0.00(not set) 17 2.06 0.00 0.00SBC Internet Services 11 1.64 0.00 0.00Telefonica de Espana 9 9.44 0.00 0.00British Telecommunications 9 1.56 0.00 0.00Videsh Sanchar Nigam Ltd - India. 8 2.13 0.00 0.00Government of South Africa 7 2.71 0.00 0.00Cox Communications 7 2.14 0.00 0.00Núcleo S.A. 6 1.00 0.00 0.00Warshaw Jacobson Group 6 3.33 0.00 0.00other [N=388] 531 1095.26 0 0
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Visitor Segment PerformanceLanguage
Language Visits P/Visit G1/Visit $/Visitsen-us (English United States) 493 3.25 0.00 0.00zh-cn (Chinese PRC) 16 3.00 0.00 0.00pt-br (Portuguese Brazil) 14 2.21 0.00 0.00en (English) 12 2.17 0.00 0.00de (German Standard) 11 1.91 0.00 0.00es (Spanish Spain Traditional) 10 1.40 0.00 0.00it (Italian Standard) 9 4.67 0.00 0.00es-la 8 1.25 0.00 0.00en-gb (English United Kingdom) 8 2.50 0.00 0.00pl (Polish) 8 3.00 0.00 0.00other [N=18] 44 69.5 0 0
Language Visits P/Visit G1/Visit $/Visitsen-us (English United States) 493 3.25 0.00 0.00zh-cn (Chinese PRC) 16 3.00 0.00 0.00pt-br (Portuguese Brazil) 14 2.21 0.00 0.00en (English) 12 2.17 0.00 0.00de (German Standard) 11 1.91 0.00 0.00es (Spanish Spain Traditional) 10 1.40 0.00 0.00it (Italian Standard) 9 4.67 0.00 0.00es-la 8 1.25 0.00 0.00en-gb (English United Kingdom) 8 2.50 0.00 0.00pl (Polish) 8 3.00 0.00 0.00other [N=18] 44 69.5 0 0
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Visitor Segment PerformanceDomains
(not set)
comcast.net
rr.com
rima-tde.net
tpnet.pl
vsnl.net.in
optonline.net
cox.net
mantraonline.com
interbusiness.it
other [N=208]
Domains Visits P/Visit G1/Visit $/Visits
(not set)(not set) 252252 3.103.10 0.000.00 0.000.00
comcast.netcomcast.net 2121 1.621.62 0.000.00 0.000.00
rr.comrr.com 1414 2.072.07 0.000.00 0.000.00
rima-tde.netrima-tde.net 88 10.5010.50 0.000.00 0.000.00
tpnet.pltpnet.pl 77 1.861.86 0.000.00 0.000.00
vsnl.net.invsnl.net.in 77 2.142.14 0.000.00 0.000.00
optonline.netoptonline.net 77 2.432.43 0.000.00 0.000.00
cox.netcox.net 77 2.142.14 0.000.00 0.000.00
mantraonline.commantraonline.com 55 14.4014.40 0.000.00 0.000.00
interbusiness.itinterbusiness.it 55 1.401.40 0.000.00 0.000.00
other [N=208]other [N=208] 300300 553.31553.31 00 00
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Marketing Campaign ResultsCampaign Conversion
(organic)
(referral)
(direct)
Intrasight
pptatk
Campaign/Source Visits P/Visit G1/Visit $/Visits
(organic)(organic) 431431 2.332.33 0.000.00 0.000.00
(referral)(referral) 7878 5.005.00 0.000.00 0.000.00
(direct)(direct) 5353 4.894.89 0.000.00 0.000.00
IntrasightIntrasight 4747 4.604.60 0.000.00 0.000.00
pptatkpptatk 2424 3.673.67 0.000.00 0.000.00
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Marketing Campaign ResultsSource Conversion
google[organic]
google[cpc]
(direct)[(none)]
sqljunkies.com[referral]
msn[organic]
geekswithblogs.net[referral]
mosha.com[referral]
spaces.msn.com[referral]
bloglines.com[referral]
yahoo[organic]
other [N=24]
Source [Medium] Visits P/Visit G1/Visit $/Visits
google[organic]google[organic] 417417 2.352.35 0.000.00 0.000.00
google[cpc]google[cpc] 7171 4.284.28 0.000.00 0.000.00
(direct)[(none)](direct)[(none)] 5353 4.894.89 0.000.00 0.000.00
sqljunkies.com[referral]sqljunkies.com[referral] 1717 6.066.06 0.000.00 0.000.00
msn[organic]msn[organic] 99 1.221.22 0.000.00 0.000.00
geekswithblogs.net[referral]geekswithblogs.net[referral] 88 7.137.13 0.000.00 0.000.00
mosha.com[referral]mosha.com[referral] 88 7.507.50 0.000.00 0.000.00
spaces.msn.com[referral]spaces.msn.com[referral] 77 2.432.43 0.000.00 0.000.00
bloglines.com[referral]bloglines.com[referral] 55 8.408.40 0.000.00 0.000.00
yahoo[organic]yahoo[organic] 44 1.751.75 0.000.00 0.000.00
other [N=24]other [N=24] 3434 87.3387.33 00 00
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Marketing Campaign ResultsMedium Conversion
organic
referral
cpc
(none)
Medium/Source Visits P/Visit G1/Visit $/Visits
organicorganic 431431 2.332.33 0.000.00 0.000.00
referralreferral 7878 5.005.00 0.000.00 0.000.00
cpccpc 7171 4.284.28 0.000.00 0.000.00
(none)(none) 5353 4.894.89 0.000.00 0.000.00
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Marketing Campaign ResultsReferral Conversion
sqljunkies.com
geekswithblogs.net
mosha.com
spaces.msn.com
bloglines.com
codecomments.com
tech-archive.net
images.google.com
olap.it
adwords.google.com
other [N=18]
Referrals Visits P/Visit G1/Visit $/Visits
sqljunkies.comsqljunkies.com 1717 6.066.06 0.000.00 0.000.00
geekswithblogs.netgeekswithblogs.net 88 7.137.13 0.000.00 0.000.00
mosha.commosha.com 88 7.507.50 0.000.00 0.000.00
spaces.msn.comspaces.msn.com 77 2.432.43 0.000.00 0.000.00
bloglines.combloglines.com 55 8.408.40 0.000.00 0.000.00
codecomments.comcodecomments.com 33 1.331.33 0.000.00 0.000.00
tech-archive.nettech-archive.net 33 5.335.33 0.000.00 0.000.00
images.google.comimages.google.com 33 2.672.67 0.000.00 0.000.00
olap.itolap.it 22 6.006.00 0.000.00 0.000.00
adwords.google.comadwords.google.com 22 4.504.50 0.000.00 0.000.00
other [N=18]other [N=18] 2020 59.559.5 00 00
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Marketing Campaign ResultsCampaign ROI
(organic)
(referral)
(direct)
Intrasight
pptatk
Campaign/Source Visits Cost Revenue CPA RPA ROI
(organic)(organic) 431431 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
(referral)(referral) 7878 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
(direct)(direct) 5353 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
IntrasightIntrasight 4747 24.4524.45 0.000.00 0.520.52 0.000.00 -100.00-100.00
pptatkpptatk 2424 15.3215.32 0.000.00 0.640.64 0.000.00 -100.00-100.00
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Marketing Campaign ResultsSource ROI
google[organic]
google[cpc]
(direct)[(none)]
sqljunkies.com[referral]
msn[organic]
geekswithblogs.net[referral]
mosha.com[referral]
spaces.msn.com[referral]
bloglines.com[referral]
yahoo[organic]
other [N=24]
Sources Visits Cost Revenue CPA RPA ROI
google[organic]google[organic] 417417 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
google[cpc]google[cpc] 7171 39.7739.77 0.000.00 0.560.56 0.000.00 -100.00-100.00
(direct)[(none)](direct)[(none)] 5353 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
sqljunkies.com[referral]sqljunkies.com[referral] 1717 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
msn[organic]msn[organic] 99 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
geekswithblogs.net[referrageekswithblogs.net[referral]l]
88 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
mosha.com[referral]mosha.com[referral] 88 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
spaces.msn.com[referral]spaces.msn.com[referral] 77 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
bloglines.com[referral]bloglines.com[referral] 55 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
yahoo[organic]yahoo[organic] 44 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
other [N=24]other [N=24] 3434 00 00 00 00 00
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Marketing Campaign ResultsMedium ROI
organic
referral
cpc
(none)
Medium/Source Visits Cost Revenue CPA RPA ROI
organicorganic 431431 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
referralreferral 7878 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
cpccpc 7171 39.7739.77 0.000.00 0.560.56 0.000.00 -100.00-100.00
(none)(none) 5353 0.000.00 0.000.00 0.000.00 0.000.00 0.000.00
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Search Engine MarketingCPC Program Analysis
google[cpc]
Source[Medium]/Keyword
Impressions
Clicks Cost Revenue CTR CPC RPC ROI
google[cpc]google[cpc] 2175221752 7171 39.7739.77 0.000.00 0.330.33 0.560.56 0.000.00 -100.00-100.00
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Search Engine MarketingOverall Keyword Conversion
(content targeting)
xmla
powerpoint server
analysis services
bi+portal+web+parts
powerpoint+automation
thinolap
olap+2005+and+owc
olap
wsh+xml
other [N=385]
Keyword/Source[Medium] Visits P/Visit G1/Visit $/Visits
(content targeting)(content targeting) 3030 3.203.20 0.000.00 0.000.00
xmlaxmla 1212 6.676.67 0.000.00 0.000.00
powerpoint serverpowerpoint server 99 2.782.78 0.000.00 0.000.00
analysis servicesanalysis services 66 8.678.67 0.000.00 0.000.00
bi+portal+web+partsbi+portal+web+parts 66 1.001.00 0.000.00 0.000.00
powerpoint+automationpowerpoint+automation 66 6.506.50 0.000.00 0.000.00
thinolapthinolap 44 15.2515.25 0.000.00 0.000.00
olap+2005+and+owcolap+2005+and+owc 44 15.0015.00 0.000.00 0.000.00
olapolap 44 1.001.00 0.000.00 0.000.00
wsh+xmlwsh+xml 33 1.001.00 0.000.00 0.000.00
other [N=385]other [N=385] 418418 762.170000000000762.17000000000011
00 00