through Swarm Creativity - MIT...
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Coolhunting through Swarm Creativity Peter Gloor [email protected] Scott Cooper, Francesca Grippa, Rob Laubacher Yared Kidane, Maria Paasivaara, Ornit Raz, Detlef Schoder, Antonio Zilli Research & papers http://www.ickn.org
Transcript of through Swarm Creativity - MIT...
Coolhuntingthrough
Swarm CreativityPeter Gloor
Scott Cooper, Francesca Grippa, Rob Laubacher Yared Kidane, Maria Paasivaara, Ornit Raz, Detlef Schoder, Antonio Zilli
Research & papers http://www.ickn.org
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Basic Principle of Swarm Creativity
If you and I swap a dollar, you and I still have a dollar, if you and I swap an idea, you and I have two ideas each
Printed on napkin in San Francisco restaurant
Why Swarm Creativity?Organizational PerformanceFinding trends andtrendsettersConverting inventions to cool trends
OutlineSNAVisualize KF with TeCFlowWhy Cool About TrendsettersCOINsSwarms predict the futureCoolhuntingCoolfarming
Social Network Analysis
(SNA)
Analysis of Social Networks
Small Worlds
John
Mary
Bill
Fred
Sue
Knowledge Flow Visualizationwith TeCFlow
TeCFlow analyzes communication patterns by creating movie maps
individual activitiesin context
peaks in team activity
Discover Trends and Influencers
innovation
learning
interest
Predicting Performance by Communication
learning
Combining links and content similarity
Knowledge Flow Optimization
BloodSystemBusiness
Process
NervousSystemKnowledge
Flow
SkeletonOrganization
Structure
Data
BodyParts
Data
Cool
What is “Cool”?
Swarm Creativity creates cool trendsSelf-organization
It’s cool to give power away
About Trendsetters
Characteristics of Trendsetters
… on patentsThat, as we enjoy great advantages from the invention of others, we should be glad of an opportunity to serve others by any invention of ours, and this we should do freely and generously.The Autobiography of Benjamin Franklin,
1706-1790
Collaborators are…High on EQTeam with peersDon’t give upCommunicators:
Stick to the factsHave objective messageWalk the talkStay in the background
Collaborative Innovation Networks (COINs)
HighlyEffective
People for Innovation
personal
community
Degree ofSharing
highDegree of
Interactivity
low
high(m-m)
small(1-1)
Degree ofConnectivity
(1-m)
High-Performing Organizations operate as Collaborative Innovation Networks
+
+
CINCollaborative Interest Network
Linux Users
Example:
CLNCollaborative Learning Network
Linux Maintainers
COINCollaborative
Innovation Network
Linux Creators
e-expert
consultant
e.Xpert
e-champion
Core teamcore team
Deloitte Consulting e.Xperts
COINCollaborative
Innovation Network
CLNCollaborative
Learning Network
CINCollaborative
Interest Network
Don’t be a star, be a galaxy
Star
Galaxy
COIN Course Cologne/Helsinki
5. Nov
2006
2005
Swarms predict the future
The Wisdom of Crowds
100 Software Startups in Israel
Communication network of managers in 1999 - survival in 2004: 58 survive29 did not respond - 24 isolates, out of which 62% failedSurvival correlates with strong and weak communication ties
technical core team
consulting leaders
client leaders
consulting legal teamconsulting legal team
Contract negotiations with the client
technical core team
consulting legal team
consulting leaders
Testing of critical programming code
technical core team
consulting leaders
client leaders
Conversion of legacy data
client & consulting leaders
technical core team
Handover of application to client
Centrality over 150 days
legal team starts
knowledge gathering workshop
handover to client
pulling out consultants
new project leader takes over
Performance: 0.965 Creativity: 0.0878
Tech_aspectj_tools dev. dis. Performance: 0.82 Creativity: 0.21
E_Pde_Ui Component Developer Discussions
Correlating Performance & Creativity
East beats West!
There is hope for Boston’s economic future! other
other
Sensible OrganizationsSocial signals
From speech: engagement, emphasis, mirroring, activityFrom body gesture: motion, energy, activity
Could identifyCentral connectors, boundary spanners, information brokers and peripheral people in a social networkThe leader of a teamThe outcome of negotiationsThe degree of persuasiveness in speech
(Sandy Pentland, MIT Media Lab)
Coolhuntingwith TeCFlow
How Degree-of-separation-search works…Build the “social network” of returned Web sites
12
3
Angelina Jolie is most popular
Who has the strongest Pet food brand?
Coolhunting for the next US PresidentCombining degree-of-separation searches for 7 democratic and 7 republican contenders
US Presidential Candidates Sept. 6, 2006 for last 18 days
0
0.05
0.1
0.15
0.2
0.25
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
al gore
bill frist
bill richardson
condoleezza rice
george allen
hillary clinton
john edwards
john kerry
john mccain
joseph biden
mitt romney
newt gingrich
rudolph giuliani
russ feingold
GBC
Presidential “kingmaker” in the blogosphere
Connecticut Senatorial RaceJoe LiebermanNed LamontAlan Schlesinger
Oct 21, 2006
Nov 1, 2006
Aug 6, 2006
Nov 5, 2006
What they are talking about Lamont
Is the US safer today?
Coolfarming
The tipping point
invent sellcreate innovate collaborate communicate
time
inventor
trendsetters
salespeople & early adaptors
Coolfarming
Coolhunting
CoolfarmingCoolfarming Coolhunting
Gain power by giving it away Search for COINs and self-organizing teams
Seed community with idea Search for ideas
Mandate intrinsic motivation Search for intrinsicallymotivated people
Recruit trendsetters Search for trendsetters
Immerse yourself in the swarm
Listen to the swarm
Trust the swarm
Share with the swarm
Thank You
Tom AllenRobin AtheyHans BrechbuhlScott CooperMarius CramerScott DynesGeorge HermanFrancesca GrippaBill IvesEric JohnsonAdriaan JoosteRob LaubacherYared KidaneCharles LeisersonFillia Makedon
Tom MalonePascal MarmierDaniel OsterMaria PaasivaaraSandy PentlandJohn QuimbyPeggy NagelOrnit RazDetlef SchoderThomas SchmalbergerDavid VerrillChristoph Von ArbWayne YuhaszAntonio ZilliYan Zhao
