Through Student Eyes - Top 500 Universities in the World
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Transcript of Through Student Eyes - Top 500 Universities in the World
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KEY ELEMENTS OF
STUDY CHOICEAND STUDENT SATISFACTION
IN AN INTERNATIONAL PERSPECTIVE
Edwin van Rest StudyPortals
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World top 500 universities
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THE WORLDS TOP 500 UNIVERSITIESTHROUGH STUDENT EYES
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FREE
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STUDENT EYES RATING BY REGION
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STUDENT EYES RATING BY COUNTRY
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FINDING RELEVANT INFORMATION
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RESPONSE TIME TO STUDENT ENQUIRIES
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RESPONSE TIME TO STUDENT ENQUIRIES IN DIFFERENT CONTINENTS
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NUMBER OF REMINDERS OF THE INSTITUTIONS THAT REPLIED TO FIRST ENQUIRY
Number of reminders
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STRUCTURAL IMPROVEMENT:
• Track the funnel: webstats and CRM
• (let unbiased students) Mystery shop yourself – from finding your university, to application, to acceptance, ideally start study
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To what extent do you trust the following forms of advertising?
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WOULD YOU RECOMMEND?
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WOULD YOU RECOMMEND?
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RECOMMENDATIONS: GROWTH INDICATOR
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SATISFACTION OF INTERNATIONAL EDUCATION
24
Bank
Apple - iPhone
International Education
-100 -80 -60 -40 -20 0 20 40 60 80
-35
36
57
60
Average accross industries: -10%
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INTERNATIONAL STUDENT SATISFACTION
Would you recommend your study experience?
No, not at all Yes, certainly
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Finland
Sweden
Denmark
Austria
Poland
Czech Republic
Norway
United Kingdom
Portugal
Switzerland
Germany
Netherlands
Belgium
7 7.5 8 8.5 9 9.5 10
Average satisfaction score
Average
NPS +52
+56
+63
+63
+61
+67
+66
+67
+67
+66
+72
+72
+77
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WHY?
(the real top-of-mind reasons)
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Negative reasons
Academics- Level (too low)- Unorganized
programme- English level of
teachers
35%
University services- Accommodation- Slow, bureaucratic
processes
21%
Cost- Living costs- Lack of financial aid
13%
City & Culture- City atmosphere, looks
& size- Unfriendly locals
12%
Positive reasons
City & Culture- City atmosphere, looks &
size- Friendly & helpful locals
27%
Academics- Clear but flexible structure- Quality of teachers
(approachable, helpful)
21%
Social life- Activities (travel, sports, ...)- Nightlife- International atmosphere
14%
Personal & Professional development- Discovering new cultures- Language learning
11%
KEY SATISFACTION INFLUENCERS (GLOBAL)
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KEY TAKE AWAYS
• Make sure the right students find you, for the right reason
• Inform prospects well, see through student eyes
• Respond within 1 day. Follow up.
• Tracking, measuring, knowing, managing
• Engaging academics – happy and friendly service staff
• Ask your students to share their experience (STeXX)