Thriller Genre Market Analysis

List of Thriller movies released in 2012

List of Thriller movies released in 2012

Evaluation of this dataAfter reviewing the data given by www.the-numbers.com I can understand that the thriller genre is quite a profitable genre with it gaining £972,779,051 over the year in gross. This also reflects when compared to data supplied by BFI who stated that the thriller genre is the 7th most grossing genre when compared to other popular ones of the year. The amount of thriller movies released in 2012 is 58 according to this website which might not appear to be many but it would make it easier to make a more original idea during this period as you could make sure not to copy a movie which was released recently. The film most successful out of these was the Hunger Games. I can assume that this is due to it particularly being a book-based movie, meaning that an audience would already be established before release. Additionally, the movies age rating of a 15 and a 12a in the theatrical releases according to BBFC.co.uk allows it to be quite accessible to a large audience, including adults and children. The film also can be considered a action which is considered the 2nd most popular genre in 2012 meaning that it could appeal to an larger audience. Additionally, considering this movie contains a female protagonist it would make it appeal to both sexes more. The social class which this movie would be targeting would most likely be lower to middle class considering that the narrative has themes of oppression, police-state and a harsh hierarchy between social position.

Understanding that the giving a movie a genre is all down to personal opinion and judgement so I decided to get some more statistics from www.boxofficemojo.com to verify and understand more what makes a successful thriller movie.

List of top 10 grossing movies released in 2012

Evaluation of this data

As this source did not contain a genre specific section, I decided to look in to generally the most grossing films of that year. I discovered that two thriller movies appear on position 2 and 3, with that being Hunger Games and Batman. This further concludes that this genre is popular and profitable. I believe that Batman would have been successful due to a previously established fan base with people who’ve seen the previous batman movies or read the comics. It also has a large focus on action which would appeal to a large audience.

Conclusion

After conducting this research in to the thriller genre is marketing possibilities I can conclude that the this genre is very popular and can appeal to a large audience which is shown by it’s gross over the year 2012. Additionally, If you take inspiration from other popular genres like action it can help it appeal to an even further audience making it more successful. I’m going to apply this to my own media production by being conscious of using genre conventions and use popular genre hybrids.