Threep presentation steven johnson

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Restaurants rewarding friends for shared experiences Three people, one button, endless possibilities

Transcript of Threep presentation steven johnson

Page 1: Threep presentation  steven johnson

Restaurants rewarding friends for shared experiences

Three people, one button, endless possibilities

Page 2: Threep presentation  steven johnson

What is Threep? Threep is a mobile application that rewards users for having shared experiences in real life. Promotions are based on 3 or more people demonstrating they are together at the same place and/or time (known as “Threeping”). The reward can be any digital content (coupon, mp3, video, etc.) but is often a retail discount. A tiered rewards program allows users to unlock better rewards and discounts the more they Threep.

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Threep Provides • A solid monetization plan from day 1 • Brand advertising in a way that users welcome

instead of just tolerate • A meaningful response to the accusation that

technology is increasing loneliness and isolation

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Users “Threep” a promotion by patronizing a participating retailer in a group of 3 or more and hitting the Threep button on their mobile devices at the same time. A “snapshot” is taken of the users’ time, location, and selected promotion, which is compared to the Threeps of others on the user’s Threep contact list to look for two or more matches. If the matches are found, a success message is sent to the user’s mobile. A QR code (or link to online content) is simultaneously generated and delivered to the user which is used to collect on the promotion. Promotional codes are verified by each retailer using a specialized Retailer App installed on each retailer’s mobile device (smartphone or iPad).

Threep Process

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The Retailer App is a simple program whose function is to verify the QR codes that users present to redeem a Threep promotion. It runs on any smart device (iOS or Android) and is utilized at the POS terminal. The employee scans the user’s QR code using the camera on the smart device. The QR code is then displayed as verified (or rejected if no longer valid). Once a QR code is verified, it is marked as such in our database and cannot be redeemed again. Retailer is billed by Threep for number of redeemed (verified) QR codes. For Mass Threeps where QR codes are not utilized, Retailers are billed by number of users who Threep within the prescribed time window.

Retailer App

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Description: 3 or more friends Threep a promotion at a common location to receive a discount/upgrade/reward

Unconnected users Threep a promotion at a common time and/or location to receive a discount/upgrade/reward

Virtual “scavenger hunts” created by users

Threeped by: 3 or more friends linked in a common contact list chain:

Any Threep user who is at the right place at the right time

Friends on creator’s contact list

Ideal setting: Restaurants, cafés, any retail store where people shop in groups

Concerts, events, Television broadcasts

Anywhere

Limited by: Group criteria: 3 or more people Time criteria: Threep within 20 seconds of one another Location criteria: same location

Time criteria: Time window established by promotion (i.e. “in the next 10 minutes…”) -and/or- Location criteria: same location or nation-wide (depending on promo)

User created criteria can be group and/or time and/or location based

Monetization plan:

Retailer pays $0.15 per redeemed Threep (minimum; negotiable based on product)

Retailer pays $0.15 per redeemed Threep (minimum; negotiable based on product)

Targeted advertising delivered to mobile handset

Benefit to user:

Retail discount/upgrade, Unlock new promotions

Discount/upgrade/reward, Unlock new promotions

Digital reward uploaded by creator. Also: fun!

Benefit to retailer:

Increased traffic at location Increased customer loyalty User data provided (demographic, past Threeps)

Increased traffic at location (if applicable) User data provided (demographic, past Threeps)

N/A

3 Types of Threeps: Retail, Mass, Personal Personal Mass Retail

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Mass Threep - Sample

A TV series offers a Threep promotion for their next episode. Viewers are instructed to watch for the Threep window during the episode. When the Threep logo appears, viewers Threep the promotion on their mobile device and are rewarded with bloopers or behind-the-scenes footage from the episode.

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Leveling & Rewards System

Virtual trophies awarded for various accomplishments or competitions Example trophy: Most Threeps (nationwide) in 1 week.

Certain levels grant “keys” which can be used to unlock new features Example feature: Random free reward granted (i.e. Free coffee) when Threeping (1 in 15 chance)

Users gain Experience Levels and earn virtual trophies for using Threep Each level has certain requirements which encourage users to fully explore all the features of Threep, and promote higher shared usage

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Business Model Retail Threep fee

Minimum $0.15 per redeemed Threep (negotiable with Retailer). Collected for both Retail and Mass Threep promotions.

Branded Theme fee Minimum $0.15 per redeemed Threep (negotiable with Brand). Collected for both Retail and Mass Threep promotions Threeped while user has Branded Theme installed.

Ad income (personal Threeps) Ads delivered to users while participating in Personal Threeps.

In-App Purchases Keys can be purchased ($0.99 each) to access locked features in Threep’s leveling system

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Market Size Limited to: 1. Smart device users

– growing market – texting option to be added

2. People who are: Retail shoppers Restaurant patrons TV/Movie viewers

3. People who know

at least 2 others who share the qualities above

Approx. $400 billion USD in retail/food sales per month for 2011/2012 (in USA alone) Source: United States Department of Commerce (http://www.esa.doc.gov/economic-indicators/economic-indicators)

TV viewership (USA): 28 hours/person/week Movie viewership (USA): 1.3 billion tickets sold per year

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Retailer Benefits 1. Increased traffic

Customers who would typically visit as a single or couple are incentivized to invite at least 1 other person to join them.

2. Customer loyalty As long as customers visit in a group, they can Threep the same promotion over and over. This encourages repeat visits and loyalty to your business.

3. Personal data Retailer is provided with personal data (age, gender, other promotions Threeped) for each user who redeems a promotion through Retailer Dashboard.

4. Minimal cost Threep fee ($0.15) designed to allow reasonable profit for each redeemed promotion even after discount.

?

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Feature Proprietary hardware for Merchant? Smartphone No (location based check-in) No

Varies based on retailer. Most often a code is shown at POS.

Also scanners installed to track walk-ins.

Provide discount at POS Yes Yes (verification?) No - Prepaid web purchase Yes User Initiated Checkin Yes - Threeping Yes - Check in through app N/A No Passive Checkin No No N/A Yes Collect/Share Personal Info with businesses

Gender, Age, Other redeemed promos Gender only No - only collected for future

Groupon promos Unknown

Private info shared w/businesses (email, phone, etc.) No No No

Varies based on retailer. Some require mobile number to be

shared. Retail Client support Yes Yes Yes Yes

Brand Client support Yes - Advertising directly, sales indirectly

Yes - Advertising directly, sales indirectly No Potentially (by scanning certain

items in-store) Event support Yes Yes Yes (potentially) No TV promo support Yes No No No

Potential to "Game the system" Low High - Check in from outside venue Low

Low - medium - Earning kicks by walking near stores but not

entering them

Merchant login/dashboard Yes (planned) Yes Limited - Track redeemed coupons and money spent Unknown

Encourages repeat business Yes Yes No Yes Incentive to introduce friends to business High Medium - limited group promos Low Medium - earn kicks for

introductions (implied) Incentive to introduce friends to app High Medium - required to find friends

on map No Medium - earn kicks for introductions (implied)

Promo available with every visit? Yes (with group of 3 or more) No No (one time offers) Potentially, but limits are set

Monetization method $0.15 per Threep success based payment None presently (but planned)

Poor - businesses often lose money running promotions.

Groupon also operating at a loss. Unknown

Gamification Factor High Medium - High Low High

Misc Location focused, stalking factor Value since IPO dropped Currently best competitor to Threep

Key:

Advantage

Disadvantage

Competition

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Marketing Plan 1. Partner retailers

Signage in all locations offering retail promotions

2. Online campaign • Viral video in development • Board connections to M&C

Saatchi and SEO organizations • Social networking sites

(Facebook, Twitter, etc.)

3. User marketing Users incentivized to introduce app to friends through rewards program

4. Public Interest Articles Articles relating to use of technology in building and maintaining healthy social connections

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Current Status 1. iOS Prototype • Ready for market testing • Needs placement in app store

2. Android Prototype • 70% complete

3. Backend Database • Retail and Mass Threep

functionality in place • Retailer dashboard in beta

phase of development

4. Retail Partners Currently in preliminary discussions with top food industry groups and retail chains

5. Funding • Founder for prototype

development • Seeking $2 mill for Series A

funding

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Management Team • Darren Conley (founder) – CEO & President

– Innovative entrepreneur from the tech generation – First entry into mobile tech business space

• Hesham Salah – Senior Vice President & Director, Operations – Extensive career blending strategic planning, international business development and marketing (iBDM),

project management, and market research – Current CEO of Group IEG in Dubai

• Ash Narain – Director, Retail Development – Read law at the Symbiosis Law School, Pune - a leading Indian law school – Has formidable networks and relationships with bankers, investment bankers, and private equity professionals

across North America, Western Europe, Asia and the Middle East through Directorship of Jeopardy Christ Mediations

• Rowan Schaaf – Director, Marketing – Director of Technology & Innovation at Hypermedia Group, NZ – Former Executive Director of Digital at Ogilvy, NZ – Former Managing Director at Terabyte Interactive Ltd, NZ

• Dr. Shane Reti – Director, Innovation – COO for the Division of Clinical Informatics (DCI), an affiliate of Harvard Medical School in Boston – GP and Dermatologist, with degrees and diplomas in Obstetrics & Gynecology, Philosophy (Ethics),

Accounting, and Management & Operations • Greg Cross – Director, Investment (Silicon Valley)

– Former CEO of Microsoft and Advantage Group (New Zealand); current CEO of EquuSys and The Optima Corp. – Executive Chairman and founder of PowerbyProxi; Director at Cross Ventures; Chairman of The ICEHOUSE

• Pete Maher – Chief Financial Officer – Harvard MBA; Former CFO of Magico LLC, International Consolidated Minerals, and Hilo Hattie – Marketing & Licensing Manager at Walt Disney (Asia); Senior Auditor for Levi Strauss & Virage Logic

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©2012 Tiriam, Inc.

Contact: Steve Johnson: [email protected]

253-759-7869 Darren Conley - CEO Tiriam, Inc: [email protected]

Success leaves clues: micro groups for macro results