Three Ways to Use Your Data Base
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Three Ways to Use Your Data Base Dabney Cogdell Your Marketing Classroom.com
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Transcript of Three Ways to Use Your Data Base
- 1. Three Ways to UseYour Data BaseDabney CogdellYour Marketing Classroom.com
- 2. Set Up A Data BaseYou MUST have an organized user friendly, up-todate databaseOrganize it immediately and segment your list
- 3. General Customer File People who have bought at least once People who have bought MORE than one time People who have INQUIRED about what youhave to offer but have not bought anythingyet
- 4. Other Categories Products you have Video buyers, seminar buyers, CD Buyers, DVD buyers, BookBuyers Newsletter subscribers Seminar Attendees Webinar attendees People who have made inquires into any of the above items If you know where these people found you, put them in thatcategory also
- 5. Cultivate Interest andLoyalty Dont ignore your customers Develop a sales funnel with back end productsand services you may have to offer Develop a customer retention path
- 6. Keep In Touch Send thank you notes / or e-mail Send a newsletter Send an invitation to an event Call on the phone
- 7. Use Your List For MoreThan One Purpose Joint Venture with someone who has anotherproduct or service your customers need orwant Use your list to build another buisiness
- 8. Your MarketingClassroom.com Dabney Cogdell Your Marketing Classroom.com [email protected] 859-414-6284
