@RAMISAAD

DIRECTOR, EMERGING

TECHNOLOGIESVIVAKI NERVE CENTER /

STARCOM MEDIAVEST GROUP

RAMI SAAD

WE HEARD IT A MILLION TIMES

BE AGILE, FAIL QUICK& TAKE OFF

THREE WAYS YOU SHOULD #NEVERFAIL.

#NEVERFAIL RECREATING THE WHEEL.

ONE

WE ARE BUILDING THE LARGEST

OPERATOR-BASED MOBILE BILLING

PLATFORM.- Joanna Shields

VP & MD, Facebook EMEA

$1.4BILLION

TOTAL FACEBOOK CREDITS SOLD (2011)

MY PERSONAL FINANCES

#NEVERFAIL RECREATING THE WHEEL. EVERY

ANNOUCEMENT IS AN OPPORTUNITY.

IN SHORT

#NEVERFAIL JUMPING “WEB-FIRST”.

TWO

SMART PHONES ARE HERE

6044 51 26

UK EGYPT

KSA

USA

61

UAE

REF: Google’s OurMobilePlanet.com

REF: Morgan Stanley

YOU

GOOD DEPTH…

MAYBE

#NEVERFAIL JUMPING “WEB-FIRST”. MOBILE MAY

BE YOUR FIRST FRONTIER.

IN SHORT

#NEVERFAIL STARTING ON THE WRONG

PLATFORM.

THREE

1.6 MFACEBOOK

TOTAL FEMALE MEMBERS (KSA)

3.8 MHAWAAWORLD

A FACEBOOK APP TARGETING

MOTHERS IN KSA?

REF: Facebook, Effective Measure

FORUMS.. NOT THE SIMPLEST CHALLENGE

KSAUAE

A TV CHECK-IN APP?

REF: Google Mobile Report from OurMobilePlanet.com

24MINUTES

ON WEB

76MINUTES

ON APPS

A MOBILE SITE OR AN APP?

REF: Apple (US Stats)

MANY VARIABLES TO FACTOR

OS PENETRATION

COST OF DEVELOPMENT

INTEGRATION POINTS

TALENT AVAILABILITY

SUPPORT OF APP STORE

DEVICE OWNER PROFILE

EASE OF UPDATION

…

#NEVERFAIL STARTING ON THE WRONG

PLATFORM. IT MAY COST YOU A STARTUP.

IN SHORT

@RAMISAAD