Three Steps to Modern Media Asset Management with Active Archive

December 3, 2015

Housekeeping

• Recording• Available on-demand approximately 5 minutes after

today’s presentation• Resources

• Solution Briefs, Papers, and more…• Today’s slides

• Questions• Please rate this webinar

Agenda

• Review the challenges with managing, accessing, and storing media assets

• Using object storage for an archive• How to make that archive easily accessible• Tools to manage large quantities of media assets

Today’s Speakers

Dave ClackCEO

Square Box Systems, Ltd.

Nancy BennisDirector of Partner Sales

Cleversafe

Bernie BehnPrincipal Engineer

Avere Systems

Modernization Challenges

Dave Clack, CEO, Square Box Systems, Ltd.

Challenges in Media Asset Management• Increasing volumes of content

– For more distribution channels• Content is hugely valuable

– Costly or impossible to reshoot• Teams are geographically dispersed• Demand for high availability and resilience

– Time is money• Moves toward object / cloud storage• Workflow automation is critical

NAS

CS CS CS

NYC NC LV

FXT 3850

Clients

CatDV Server

Modernization for MAM with Active Archive

Object Storage for Archives

Nancy Bennis, Director of Partner Sales, Cleversafe

NAS

CS CS CS

NYC NC LV

FXT 3850

Clients

CatDV Server

Active Archive

Archive to Cloud

Primary Data

Legacy Data Sources

Benefits

Operational Gains • Scalable • Always ON• Zero Touch Security • Easy To Manage

Economic Advantage• Consolidated enterprise view• Reclaim 60% NAS• Eliminate

• Copies• Replication• Backup SW• Encryption devices • Proprietary HW • Tape

• Dramatically Lower FTE hours• Reduce storage costs by 80%• Index, content search• Analytics ready

Consolidated, Centralized Enterprise Archive

No backup required

2012 2013 2014 2015 2016 2018

0

30,000

45,000

60,000

75,000

90,000

15,000

Capacity OptimizedPerformance OptimizedI/O Intensive

Source: IDC (2013)

Capacity-Optimized Storage Takes OffWorldwide Capacity-Optimized, Performance-Optimized, and I/O-Intensive Storage Systems Shipments 2012-2016

Cap

acity

shi

pped

(PB

)

New Generation of Storage: Cloud Storage

• Legacy storage is broken – Scale beyond PB

– Data protection relies on replication

– Availability and Reliability

• 4 TB Drives takes 10 hours plus

• RAID rebuild of a 20 TB drive, 7,400 - 15,000 rpm, will take many days.

• Requires new storage architecture for next generation– Traditional storage will be unable to keep pace with data growth resulting in

isolated pools of data– A ‘tipping point’ will come; “the earlier you can make the transition, the better” – The sooner you can free resources from simply keeping pace with infrastructure, the sooner you

can focus on adding business value and for a competitive edgeESG Market Landscape Report: Object Storage June 2015

What is Object Storage?

• Objects are more efficient than file system• Software defined storage (SDS)• Single virtual pool of storage- Distributed access• Unprecedented scale• Data protection using Erasure coding or RAID• Increased data integrity and availability

Uncertain data security

Data ownership is ambiguous

Exit strategy is unknown

Potential vendor lock-in

4 9’s of availability targeted, but not committed

On premises application and infrastructure integration is challenging

High costs at scale including data capacity AND access fees

Analytics

Collaboration

ContentDistribution

Active Archive

Traditional Public Cloud

SecurityLegal/PrivacyImplications

Multi Tenancy

Availability

TCO at Scale

Integration

Change

Challenges with Traditional Public Cloud

Analytics

Collaboration

ContentDistribution

Active Archive

Data Security and Privacy can be effectively controlled

Scale as you Grow

Always-ON infrastructures can be built

Multiple Tenants can securely share infrastructure resources

Hardware can be repurposed, refreshed or decommissioned to meet financial and technical goals

Comprehensive protocol and application support

The most stringent of RPO/RTO can be realized

Private Cloud

Security

Multi Tenancy

Availability

DR

Integration

Change

Legal/PrivacyImplications

Benefits of Private Cloud

SITE 3

1 2 3 4 5 8

SITE 1 SITE 2

DATAAccessers®

6 7 9

Data is virtualized, encrypted, and sliced using Information Dispersal Algorithms.

1

2 Slices are dispersed to separate disks, storage nodes and geographic locations.

3Even with individual servers or entire sites down, real time bit perfect data is retrieved from a subset of slices.

2 3 4 5 86 7

Accessers®

DATA

SECURERELIABLESCALABLE

10 11 12

How Cleversafe Storage® Technology Works

DS Manager

Accesser

Slicestor

Innovation delivered: easy

Life-Cycle Cost‘05 Erasure Coding

Economics

Innovation delivered: easyInnovation delivered: hard

Life-Cycle Cost‘05 Erasure Coding

Economics

System Scale’08 Petabyte Excellence ‘09 Namespace Registry ‘09 No-Database Address ‘10 Stateless Accesser‘10 Distributed Multi-Writer’12 Ten Exabyte SupportFuture: Zettabyte Scale

Carrier Grade Scalability10,000 use cases

Life-Cycle Cost‘05 Erasure Coding ‘08 Commodity H/W‘10 Configurable Efficiency‘14 3.3 Watts per Usable TB‘14 Packed Storage

Future: Automated Tiering

Reliability ‘06 Slice Rebuilder ‘07 Perfect Bits Data Integrity ‘07 Sixteen 9s ‘09 Strong Data Consistency Guarantees ‘10 Multi-Fault Rebuild

Confidentiality‘07 KeyInside Threshold Encryption ‘13 Secure Multi-tenancy ‘13 LDAP‘13 Multi-AD Domains

Future: ZIG Rebuilder

Administration’08 HTTP/REST

Manager Interface ‘11 Zero Downtime Adds, Moves, Changes‘12 Zero Downtime Upgrades ‘12 One Admin per 25PB

Integration‘12 OpenStack Swift‘12 Hadoop HDFS ‘12 Partner Solution Network ‘12 S3 Interface Support

Future: IRODS

Economics Security Simplicity

Performance‘07 SmartClient‘10 Coast-to-Coast Network‘11 10GB Accessers ‘12 Distributed Rebuilder‘13 Multipart Uploads ‘14 Cooperative RebuilderFuture: Automated Tiering

Life-Cycle Cost‘05 Erasure Coding

Economics

Geographically Dispersed Erasure Coding

480 TB 960 TB 1920 TB 3840 TB$0

$2,000,000

$4,000,000

$6,000,000

$8,000,000

$10,000,000 S3

dsNet

• 5 Year TCO comparison by Cleversafe• Amazon S3 published prices and capacity discounts

(pricing as of 10/31/14, assumes 20% reads)

• $/TB comparison• Analysis by Cleversafe customer

Cost: 29–61%+ lower

Current NAS DR Protected

Current NAS Single Copy

NAS Gateway and dsNet

dsNet Object Protected

$8,400

$4,210

$1,613

$1,053

Cleversafe vs S3 Cleversafe vs NAS

Cost: 80%+ lower Economics

Cleversafe Platform Economics

Benefits of CleversafeFor Media Asset Archives

• Single pane of glass• Scalable to petabytes and exabytes• Economics of cloud – 80% cost

reduction• Geo dispersed collaboration• Always On • Future-proof

Archive Availability

Bernie Behn, Principal Engineer, Avere Systems

NAS

CS CS CS

NYC NC LV

FXT 3850

Clients

CatDV Server

Accessing the Object-Storage Archive

Primary storage•Legacy NAS•$2k/TB

Content archive• High capacity• Low cost• Geo-dispersed

NAS

CS CS CS

NYC NC LV

FXT 3850

Clients

CatDV Server

CatDV – Asset Management Active Archive

Customer Challenges– Data capacity growth– Containing cost– Data protection– Want NAS simplicity +

object efficiency and built-in DR

Avere + Cleversafe Benefits– NAS + object 70% lower cost– NAS simplicity no application changes– NAS clustering scale access throughput– Object storage max capacity and density– Object geo-dispersal survive site outage

CatDV – Asset Management Active Archive

Site Failure Recovery Capabilities

Primary Site Failure

CSCS CS

NYC

NC LV

FXT 3850

Clients

CatDV Server

FXT 3850

NAS

Content archive• Geo-

dispersed

Secondary Site

Site Redundancy Benefits– Object geo-dispersal survive site

loss/outage – Redundant site Edge filer activation in

event of failure

Customer DR Challenges– Retain massive storage

archive online for continuous access

– Allow application server instances to “reconnect” to storage

Site Failure Recovery Capabilities

Managing Media Assets

Dave Clack, CEO, Square Box Systems, Ltd.

How useful is all this storage, archive, scale & reliability …

...without powerful search and workflow automation ?

Storage Without Asset Management …

• “important assets are scattered through the organization”• 62% of marketing and creative professionals spend 1-6 hours

per week managing files• 1 out of every 10 hours ($8,200 per year) on file management

– Aberdeen Group• the average creative person looks for media 83 times per

week …• … fails to find it 35% of the time – GISTICS

Storage Without Asset Management …

• “important assets are scattered through the organization”• 62% of marketing and creative professionals spend 1-6 hours

per week managing files• 1 out of every 10 hours ($8,200 per year) on file management

– Aberdeen Group• the average creative person looks for media 83 times per

week …• … fails to find it 35% of the time – GISTICS

WASTED TIME

WASTED MONEY

WASTED TALENT

STRESS !

The Best MAM Tools Add …

• Simple tagging, logging and search …... Easily customised... across all storage: on premise, cloud, on-line, off-line, SAN / NAS etc

• Powerful automation... For ingest, moves between storage tiers, and distribution

• Lower quality proxies always available... Even for off-line content

• Collaboration tools for content creators …... I’ve found my asset, now use it in the edit

• The Right User Experience ....... Producers / Directors / Editors / Archivists / Customers / Consumers

The best MAM tools unlock the value of your media assets

Your Media Workflow is King !

From Shoot to Screen …… then Reuse

The Best MAM for You ... Ingredients

A great tool … like CatDV plusStrong Workflow Design

CatDV: Easy to Use Web & Mobile Interface

CatDV Web : skinnable

CatDV: Powerful Desktop (Installed) Clients

CatDV: The Right UX for Every User

NAS

CS CS CS

NYC NC LV

FXT 3850

Clients

CatDV Server

Modernization for MAM with Active Archive

Next steps

• Ask questions• Review the attachments section for relevant resources• Rate this webinar• Visit each website to learn more

– www.squarebox.com– www.cleversafe.com– www.averesystems.com

More Information

Dave ClackCEO

Nancy BennisDirector of Partner Sales

Bernie BehnPrincipal Engineer

Avere Systems

www.squarebox.com www.cleversafe.com www.averesystems.com