Three Reasons Why an HTML Chat Room

Will Boost Your Business

Most businesses are accustomed to doing business over the phone, by email, or through other services like Skype and Facetime. But all too many companies are missing out on the untapped potential that an HTML chat room can bring.

Since the dawn of HTML5, chat rooms have become easier to

use and more accessible than ever before. Some can be embedded in any web page (including Wordpress, Joomla, and Wix) and can also work as a floating toolbar. But apart from those two clear benefits, here are three reasons why this type of chat room will boost your business.

Communities, Customers, and Employees Love Live Chat

Who'd argue against being able to connect with a company you want to purchase an item from without having to listen to that horrible “on hold” music while you wait in a queue? Or how about speaking with other interested customers and fans to get their perspectives. And consider how nice it would be to pop a quick question to another employee without having to wait for an email response. These all increase productivity and can also lead to increased sales.

Communities, Customers, and Employees Love Live Chat

Communities, customers, and employees prefer live chat because it provides them with immediate access to the people they want to chat with. In fact, in a study conducted way back in 2009, eMarketer found the following:

– 63 percent of customers were more likely to return to a website that has a HTML chat room option.

– 62 percent reported that they were more likely to purchase from a site with live chat.

Why? Whether you've got a thriving online community, or not quite yet, the longer users stay on a site, the more likely they are to buy in the long run, and what better way to keep them there than to get them talking!

Reduce Operational Expenses

From a purely business perspective, having an HTML chat room can also save your company in two key areas:

1. Employee task time.2. Phone expenses; especially for multinationals.

Having that live chat option reduces a company's overall contact center costs because it reduces the average interaction costs. It also increases efficiency as multiple chat rooms can be operating at the same time, meaning fans and followers can be engaging in group chats with each other without you even needing to get involved.

Have Engaging Client Conferences

What better way to bring new clients on board than to interact in a group chat? A recent Gallup poll shows that 37 percent of workers in the U.S. have telecommuted, up from only 9 percent in 1995. As such, the ability to connect between employees and prospects depends more and more upon online solutions. Rather than stale and expensive three or four-way phone calls, with HTML chat, you can connect many people in many locations, be it in offices or the comfort of their own homes.

All-in-all, an HTML chat room is an affordable business solution which can reduce costs, increase sales, and create happier customers and employees.

But if you're one who's got to see it to believe it, check out this live demo of one such HTML chat room, RumbleTalk, one of the leading chat room platforms for communities and which even has a seven day free trial.