Empowering Your Renewal Teams (ServiceSource and IDC Webinar, March 18, 2013)
Three New Market Research Technologies That Make Teams Smarter Webinar - 11 9 17
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Transcript of Three New Market Research Technologies That Make Teams Smarter Webinar - 11 9 17
ThreeNewMarketResearchTechnologiesThatMakeTeamsSmarter
AboutYourHostIntroducingSmartReporting!
Better,FasterQualitative
MonikaWingateCEOandCo-FounderofDigsite
AboutYourSpeaker
1 2 3 4
Agenda
WhyNewTechnologyisCriticalinQualitativeResearch
ThreeNewQualitativeResearchTechnologies
TheRoleofMarketResearchinTechnologyAdoption
PracticalTipstoDriveChangeinYourOrganization
1
WhyNewTechnologyisCriticalinQualitativeResearch
Businesssuccessisbeingdrivenbythespeedanddepthofconsumerinsights.
Slackspentalotoftimeworkingontheirpreviewreleaseandquicklyaddingorremovingproductfeaturesbasedonwhatearlyusersweretellingthem.
Businessinsider.comLeadboxer.com/blog/how-did-slack-grow-so-fast
NewtechnologieslikeAIarecentraltospeedandagilitybecausetheymakeussmarter.
ProductivityGains
$6.6TRILLION
GreaterConsumerDemand
$9.1TRILLION
$15.7TRILLION
TheamountthatwillbeaddedtoglobalGDPbecauseofAI
FastCompanyNovember2017
QualitativedataisattheheartofAIimprovements.SpeechRecognition ImageRecognition
FastCompanyNovember2017
2
ThreeNewQualitativeResearchTechnologies
AutomatedMicro-Targeting
SocialRecruiting Automation Qual.Panels
AutomatedMicro-Targeting
Virtual-AssistedDesignandDataCollection
TemplatedQualitativeDesigns
1.Whataretheydoingnow?
Q&A
2.Shareanexperience
Photo/VideoDiary
3.Mapoutpainpoints
Whiteboard
4.Identifykeypriorities
Crowd-Voting
VirtualAssistedDataCollection
Responsive…ü qualitychecksü instructionsü activitiesü probingü remindersü rewards
PredictiveSearch&Chatbots
SmarterReportingAutomation
Ø Auto-taggingØ SentimentAnalysis
Ø EntityRecognition
Ø TextAnalytics
VirtualAssisted+HumanAnalysis
• Tagging• Sentiment• Themes• Quotes
VirtualAssistedCo-Creation
enhancepd.com/blog/ideation-and-concept-sketching-design/
library.gv.com/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions-97279b532b25
3
TheRoleofMarketResearchersinTechnologyAdoption
Technologyisenablingavisionofbroaderaccessatsomeorganizations.
AndMarketResearchersarestartingtodrivechange.
QuirksCorporateResearchReportSurvey2017
4
PracticalTipstoDriveChangeinYourOrganization
Focusonthebiggestbarriers(cost,time,quality)toprovidingthedeepinsightsyourteamneeds.
Identifyyourkeypainpoints.
FastCompanyNovember2017
Lettechnologydotheworkitdoesbest.
Overlapyourpainpointswithpotentialqualitativetechnologies.Lookforsolutionsthatsimplifybut
don’teliminatehumaninteractions.
Getyourteaminvolvedandengaged.
Findachampioninyourorganizationtohelpyougetstarted.
Adoptandrefineyourtechnologysolution.
Findprovidersthatareeagerforfeedbackanditeration.
ThankYou!
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