Three myths about creativity and entrepeneurship
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Three Myths That You Need to Know About Creativity and entrepreneurship
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Ever wondering why creativity do almost nothing to your business? Ever asking yourself how come the innovation made by your company always miss to grasp the attention of wider audiences? Here, we're going to present three myths that people tends to make during their entrepeneurial stage. Follow us: @aiesec_ugm
Transcript of Three myths about creativity and entrepeneurship
Three Myths That You Need to Know About
Creativity and entrepreneurship
Whenever people start a company, they always thought of
something BIG
Whenever people start a company, they always thought of
something BIG
“More Female
Employees!”
And then, they always end up doing something common
LET’S BE CREATIVE*!
LET’S BE CREATIVE*!
Innovation, new line-up of products, more Ads,
more budget allocation, and etc.
Unfortunately, most of them
During the process
Ever wondering why creativity
doesn’t drive up your business?
Ever wondering why creativity
doesn’t drive up your business?
P.S: We used to
Here are
THREE MYTHSabout creativity and entrepreneurship
that you might want to know
CREATIVITY WORKS ALL THE TIME
1
Like magic!
More creative = more innovation = more profit
WRONG!
Study Case:
CrestToothpaste
1. Highest market share in US
2. Well known for it Cavity
Prevention Formula since 1955
3. Made one of the greatest
mistakes in history, which is
launching…
pro
du
cts
•Crest Maximum Strength Sensitivity Original Formula
•Soothing Whitening Paste.
•Crest Tartar Control Whitening Plus
•Scope Cool Peppermint Liquid Gel.
•Crest Baking Soda Peroxide Whitening
•with Tartar Protection.
•Crest Dentist Choice
•BLABLABLABLABLA
CREATIVE ADSWORK LIKE WONDERS
2
More ads = more profits
Everyday, we are exposed to millions
of information
Our brains adapt to this kind of situation by filtering out all the unnecessary information
Our brains adapt to this kind of situation by filtering out all the unnecessary information
Ads ranked as the most filtered
objects, which is why Ads is now
being regarded as the most
untrusted media
But people keep spending more budget on it
But people keep spending more budget on it
Because they think it’s worth it!
But it wasn’t that good, trust me.
This man
This manWas a second year student when he started amultimillion company that beat IBM.
This manWas a second year student when he started amultimillion company that beat IBM.
His name is:
This manWas a second year student when he started amultimillion company that beat IBM.
His name is:
Michael
His trick?
DIRECT MARKETING!HE SELLS HIS PRODUCT TO CORPORATION VIA TELEPHONE!
IT WORKS!
Why creative Ads doesn’t work on Young Company:
1. Expensive
2. A lot of people talking about your Ads
doesn’t mean that your sales will go up
3. There’s a cheaper way to build
publicity
creativity willnever win against money
3
iPod VS Sony Walkman Story
Sony Walkman used to have a
strong market, until Apple came
up with a very idea
Sony Walkman used to have a
strong market, until Apple came
up with a very idea
All that Steve Jobs do was using his creativity to capturehis consumer by creating
Capacity MP3 Players known as iPod
All that Steve Jobs do was using his creativity to capturehis consumer by creating
Capacity MP3 Players known as iPod
20 times Sony Walkman
Why he succeed?
Because he uses his creativity to create something that matters
Even though there are a lot of MP3
Players, but there was none that could
surpassed the capacity of iPod
how to use creativity to start up your business?
Present something
IMPORTANT
Understand your
CONSUMERnot everyone
Present your ideas in an
INTERESTINGway
Here’s a few more tricks on how to be a Creativepreneur
Worry not.
Thank You!
