Three lessons global CEOs can learn from grassroots activists!

Gaurav Mishra | Gauravonomics!Subscribe to gauravonomics.com !Follow @gauravonomics on Twitter!

Why am I talking about this topic?!

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Gaurav helps global brands inspire, organize and energize people by rethinking purpose, participation and performance.!!- MBA from IIM Bangalore !- Brand Marketer at Tata Group !- Co-founder of 2020 Social!- Asia Director of Social at MSLGROUP!!

Gauravnomics writes and talks about minimalism, mythology and movements. Watch out for the upcoming novel on this theme.!!- Award-winning blogger, speaker and changemaker!- The marketer who went off consumption!- 2008-09 Yahoo! Fellow at Georgetown University!- Co-founder of Vote Report India!- 2009 TED India fellow !

Three interesting examples of what grassroots activists are doing!

Case Study: Kiva!

Source: http://kiva.org !

Kiva connects individuals with microfinance institutions to help create opportunity around the world with $25 micro-loans.!

Case Study: Ushahidi!

Source: http://ushahidi.com !

Ushahidiʼs collaborative mapping platform has been used globally for monitoring elections, coordinating disaster relief and tracking ethnic violence.!

Case Study: Evoke!

Source: http://urgentevoke.com !

In 2010, IBRD created a social innovation game called Evoke in which African students collaborated with a global community to use African innovation to co-create solutions for the worldʼs biggest problems.!

Three lessons global CEOs can learn from grassroots activists!

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Lesson 1: Always start with why!

Learn how to always start with why, in work and in life. Ask yourself: what is your purpose, what is meaningful, what inspires you? !

Purpose-inspired

movement marketing!

Why: Purpose!!

Your reason for being!

What: Performance !!

The value you create!

How: Participation!!

How you create value!

1! 3!2!

Lesson 2: Give more than you take !

Learn how to maximize the total value created by the corporation, including its economic, societal and environmental impact (Profits, People and the Planet).!

Profits!

People!

Value!

Planet!

$$$!

Lesson 3: Know that you will need help!

Learn how to catalyze a self-sustaining Purpose Ecosystem to bring together all your stakeholders around a shared purpose, to co-create innovative solutions, or catalyze grassroots movements.!

Government!

Business!

Purpose Ecosystem!

Civil Society!

Three interesting examples of what global CEOs are doing!

Case study: Nike+!

Source: http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/ !

To realize its purpose of helping each one of us find the athlete within us and transform running from a solitary pursuit into a social activity, Nike created the Nike+ app and community.!

Case Study: Nike GreenXChange!

Source: http://greenxchange.force.com !

To realize its vision of sustainable “considered design”, Nike has created the GreenXchange as an open platform for companies and people to share green intellectual property, processes and ideas.!

Case Study: GE Ecomagination Challenge!

Source: http://challenge.ecomagination.com !

As part of its commitment to “imagine and build innovative solutions to environment challenges”, GE has created a $200 million challenge to fund ideas that can reimagine powering the grid, or powering homes. !

Case Study: GE Healthymagination Challenge!

Source: http://challenge.healthymagination.com !

As part of its “shared commitment to create better health for more people together”, GE has created a $100 million challenge to fund ideas that can accelerate innovations to fight breast cancer. !

Case Study: GE Healthymagination Fit Friendzy Challenge application!

Source: http://healthymagination.com/applications/fit-friendzy !

As part of its suite of Healthymagination applications, GE has created the Fit Friendzy app to let users set themselves exercise challenges, track their workouts and encourage each other. !

Case Study: Mahindra Rise and ESOPs!

Source: http://rise.mahindra.com!

As part of its purpose to enable its stakeholders to rise, Mahindra Group has created an ESOP (employee social options) program to connect Mahindra employees with people who need help.!

Case Study: Mahindra Spark the Rise!

Source: http://www.sparktherise.com !

To fulfill its purpose to enable its stakeholders to rise, Mahindra Group has created the Spark the Rise platform to share ideas that can propel innovation, entrepreneurship, and positive change in India.!

In summary!

Inspire, organize and energize people!

Learn how to design powerful purpose-inspired platforms and programs to inspire, organize and energize people around a shared purpose.!

Shared purpose or Social Heartbeat to inspire people!

Long-term online-offline platform to organize people!

A series of short-term programs to energize people!

1! 3!2!

Letʼs stay in touch!!

Gaurav Mishra | Gauravonomics!Subscribe to gauravonomics.com !Follow @gauravonomics on Twitter!