MARKETING, SALES AND SOCIAL MEDIA FOR SMALL

BUSINESS

MARKETING TOOLS

Events / Workshops

Networking

Website Print Ads

EXPOs Social Media Flyers and

Signs

Customer Referrals

Strategic Partnerships

Online Marketing

Cold Calls

MARKETING: THE ART OF BUILDING RELATIONSHIPS

PLAN OF ACTION

What is your strategy? Understand your value and your target demographic and how to build relationship with them.

- Website- Advertising

How can you have clarity about your VALUE and the value you want to create.

Who is your best customer? How did they find you? Why do they keep doing business with you?

What opportunities / strengths do you currently have and how can you leverage them?

THINGS TO CONSIDER

Your Goals

Your Resources

Hiring a Consultant / Finding Help

A marketing tool is like a hammer…

MARKETING TOOLS

Events / Workshops

Networking

Website Print Adds

EXPO’s Flyers and

Sign

Customer Referrals

Strategic Partnerships

Online Marketing

Cold Calls

Social Media

Joanne-the-Jewelry-Designer Story

What she had: - Created a Facebook Page - Created a website - Created an email list

Joanne’s Goals:

Build relationship with new tenantsHave a strong internet presence Fill class with new leads

24% of all small businesses in the US now utilize social media strategies, double the amount from last year

SOCIAL MEDIA: EXAMPLE

SOCIAL MEDIA STRATEGY

JOANNE’S STRATEGY (EXAMPLE)

Connect with current clients through Facebook

Build a LinkedIn profile and connect with jewelry designers

Increase internet presence with Google, Yelp, and BLOG

Living Social campaign

SUMMARY POINTS

Don’t be scared! Social Network MarketingTM

is a huge opportunity for businesses.

It takes time. Stick with it because SM is not going away.

Use a strategy, ask questions and get support.

Have fun! Show your personality! SHOW YOUR PASSION!

MARKETING ACTION STEPS

Take Action - Start simple – some marketing is better than no marketing!

- Networking – go to a group

- Create a LinkedIn Profile

- Call, Call, Call

Focus and Have Accountability

Marketing is Process

EXAMPLES OF HOW THREE DOG MARKETING WORKS WITH CLIENTS: BUILD-A- BUSINESS SALES PROGRAMS

ם Create a Cohesive Sales Plan – tools, scripts, quantifiable numbers, milestone metrics

ם Target Market Identification and Refinement

ם Targeting New Markets – identify who is your best client, personality, cost effectiveness

ם Establish Sales Strategy – What tools should you use?

ם UVP - Unique Value Pedigree, determining the optimal message to communicate your value to potential clients

ם Competitive Analysis

ם Networking Strategy - organizations; memberships; trade organizations; levels of participation; scripts

ם Training - networking – 10-Sec, 30-Sec, 1-3 minutes introductions; relationship building; sales focused team building

ם Scripts & Messaging – email, phone, letters and hand written notes

ם Advanced Relationship Building Strategies – action steps to build quality relationships with clients and strategic partners

ם Optimizing the Sales Process – Are there holes or opportunities that are effecting your results?

ם Identifying Available Resources, Opportunities and Strengths - How clients hire you and for what needs?

ם Accountability – one-on-one coaching, meetings, paperwork, phone calls

ם Data Management – CRM software, messaging

ם Sales Events - registration, hosting, executing, follow up strategy, marketing, scripts, speaking, EMCEE, collateral

ם Collateral – presenting optimal messaging and branding through collateral

ם Outsourced Sales Activities – phone calls, meetings, presentations, closing sales, networking, management

ם Testimonials – gathering testimonials from clients and leveraging those testimonials in marketing

ם Referral /Customer Programs – creation, marketing and execution

ם Lead Generation – including online leads and list acquisition

ם SNM™ for salespeople – targeted outreach and messaging

ם Sales Force Development (HR) – creating compensation systems, hiring the perfect sales team and team development

ם Government procurement plans

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TESTIMONIALS©

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“You are amazing marketers. After more than 30 years in marketing and working with consultants along the way, you have significantly exceeded my expectations and I only wish I had known you earlier. You clearly spent considerable time for implementation that have given us a vision for restructuring our product and company. You packbefore we even met to get to know us and have made some astoundingly insightful suggestions with ideas so much information into a very small space of time that the value you bring to a project is outstanding. I am excited about the future and the prospect of working with Three Dog Marketing for the long term.”

- Linda Kazares, President, ConnectedIn Productions LLC

“Nancy and Kristin are personable, knowledgeable, professional and results driven. If you're looking to expand your business and your expertise is something other than marketing it's time to unleash the collar of strategic success and team up with Three Dog Marketing!”

- Karen Gridley, Professional Speaker, Author and Life Coach

“Social Media – what does that mean? After working with Kristin and Nancy at Three Dog Marketing, I have learned Social Media is not only interrelated but is a powerful tool for driving business to your website and setting up a network of potential clients and allies. Most importantly, it doesn’t consume my time or is complicated. Thank you Kristin and Nancy!”

- Lynn Lanoue, President, BWI Coaching and Consulting

Case Study: Three Dog Marketing was asked to jump into a project quickly to replace another social media company that quit prior to launch. Three Dog Marketing worked with LeTip International to launch an intensive social media project. While the original agreement included a one time training, establishing profiles, 90 days monthly maintenance and the creation of an international social media policy, as the project neared completion, additional trainings and projects were added.

Results Include: * Increased visits to the website by more than 36% (with a starting average of 9,000 visits a month).* Increased page views by 44% * Increased average time on the site by 11.53% * Increased Google traffic by 5.43% * Increase the amount of traffic from Facebook 75.47%, * Increased LinkedIn traffic by 900% * Launched a LeTipInt Facebook Page with over 435 Members (279 active users), members in six countries* Published article with more than 50 re-posts in three different languages! * Letip LinkedIn group with 510 Members (up from 308)

WHAT WE DO…©

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