TH_Portfolio_201502

Design strategy

Thomas Herrström

Design Passion SthlmWhat Architecture&Design exhibition (+100 companies, ca2700m2, Stockholm city/Stureplan)

Type Consumer & professional event

Whom Design Passion Stockholm

Did Creative direction, (Art director, Sponsor collaborations)

When 2008

Various support to the exhibitors. Hotel room by AIX.

Fused exhibition with existing environment. Designed several interiors, like entrance, for a cohesive experience.

Thomas Herrström

DI / Innovation seminarWhat ”Why do most product launches fail”, presentation on Design management (7 pitfalls & solutions)

Type Professional event

Whom Dagens Industri / Innovations seminar (www.di.se)

Did Presentation material, Speaker

When 2013

Thomas Herrström

SWE Design managementWhat 1 day lecture on Swedish design management (for +130 managers & professionals, Got better credits than IDEO)


Whom China Productivity Center / Taipei (Taiwan)

Did Speaker, Presentation material

When 2011

Thomas Herrström

Business & Design strategistWhat Industrial Design Firm

Type Professional products / Business 2 Business

Whom Reload Design

When 2013-2014

Did - Competitor & opportunity mapping - Refined core values & USP - Research on design fees, New pricing/fee strategy - New modular presentation material - Constructed many proposals (based on hours & services for each seg ment & project phase - Brought in CRM-program, Constructed sales instructions etc - Reseacrhed & listed +300 possible clients

Thomas Herrström

Codesign What Interior Architecture

Type Professional interiors

Whom Codesign

Did Management, CEO support, Creative direction

When 2012-2013

Thomas Herrström

Tutor, Education officer, CuratorWhat Industrial Design program

Type University Collage of Arts, Crafts & Design

Whom Konstfack

When 2007-2013

Credits Voted as best tutor at Konstfack 2011-2012, (Final three in 2010-2011), Several recomendations

Did - Education officer (shared), Different type of education description documents - Tutor: several courses (also or other programs at Konstfack) - Curator: many multi-discplinary events each semester, often international, often in colloboration with e.g. magazines or organisations - Initiated several new courses & modernized many others - Changed totally the workshop & the view on prototyping into Materlialization - Build a vast network, Connection with the business, PR-wise turn ID into ”hot” - Build a ”new” effective & successful way to communicate with the students - Part of several boards & commities

Thomas Herrström

Outdoor Products / Design languageWhat Design language (different segments & brands)

Type Consumer & professional products

Whom Electrolux (Outdoor products, e.g.: McCulloch, Partner)

Did Part of the small team that shaped the design language for Elextrolux Outdoor business sector (later became Husqvarna)

When 2002-2003

Thomas Herrström

Customer mapping & strategyWhat Customer mapping & strategy + Design strategy (changed totally V&B thinking & became the new standard)

Type Consumer products

Whom Villeroy & Boch


When 2006

Thomas Herrström

”Thoughts about the future in robotics”What Study, concept & opening speach of the World Forum of Robotics, Topic about the possibilities of the field if you start with peoples needs & the application

Type World Forum of Robotics, Professional event

Whom KTH (Royal Institute of Technology)

Did Speaker, Concept & presentation material

When 2000

Thomas Herrström

”Sitting Nordic”What Stockhlmsmässan missed out of a characteristic memera- ble entrance & Icehotel missed out of a form identity that would set them off from the arrising competition. On my initiative these possibilities were merged it into the Sitting Nordic furniture family outside the main en trance of Stockholmsmässan. The ”entrance concept” became a tradition.


Whom Stockholmsmässan & Icehotel

Did Furniture designer, Modeller

When 2005

Lit up during the dark hours.

Handmade furniture out of solid block of the purest ice from Jukkasjärvi/Icehotel.

Thomas Herrström

Designboost TelefonplanWhat International design event (part of the initiative to shape Telefonplan into a creative center


Whom Business Region Stockholm, Konstfack


When 2011

Various exhibitions on cutting edge industrial design, fomrgiving & handicraft

The popular Mixology dinner for +200 guests

Thomas Herrström

Research on the relation between design-food-habits. Does the 3-course dinner limit ourselves? How does Konstfack taste like? Can we organize the food experience in another ways? etc ...

Product design

Thomas Herrström01

”Bugsy”What Robotic lawnmover

Type High-end consumer product (concept)

Whom Husqvarna

Did Industrial design, Modeler

When 2000

02

Thomas Herrström

”Auto mover”What Robotic lawnmover

Type High-end consumer product (electric)

Whom Husqvarna

Did Surface/detail designer, Modeler

When 2003

Thomas Herrström

”Rider 620/Easy rider”What Ride on lawnmover

Type Consumer product (petrol)

Whom Electrolux Outdoor / McCulloch-Partner

Did Project leader, Industrial designer, Modeler, Prototyping

When 2002-2003

Thomas Herrström

Thomas Herrström

One of the first products to implement/test new design launguage.

Started with front ventilation, ended with whole new rider due to development of unique design solutions (steering wheel, seat, control handles) that was more resourceful and cheaper than anything else on the stabndardized market.

Thomas Herrström

Supreme 300-seriesWhat Trimmer/Weedwacker

Type Consumer product (petrol)

Whom Electrolux Outdoor / McCulloch-Partner

Did Project leader, Industrial designer, Modeler, Prototyping

When 2002-2003

Thomas Herrström

One of the first products to implement/test new design launguage.

Featured the markets first adjustable front handle for superior ergonomics and height differences of the users.

Thomas Herrström

”Go”What Digipass

Type High-end consumer product

Whom Vasco Security

Did Industrial designer

When 2001

Thomas Herrström

... & packagingA special packaging was innovated for display in the bank office’s cabinets and user portability. For best viewing angle it was put on an angle. The lid could be put open like a clam.

Thomas Herrström

”Fido”What Dog communicator

Type Consumer product concept (children)

Whom Telia Research

Did Industrial designer, Modeller

When 1999

Thomas Herrström

”Nautic”What Faucet family

Type Consumer product (bread&butter)

Whom Villeroy&Boch / Gustavsberg

Did Project leader, Industrial designer

When 2004

Thomas Herrström

”Swan”What Faucet family


Whom Villeroy&Boch / Dornbracht


When 2007

Thomas Herrström

What Shower&Bath faucet

Thomas Herrström

”6063_1 / Cap”What Faucet family (Made out of a solid profile of aluminum, Caps on it’s ”back” is possible to change for personalization.


Whom Villeroy&Boch


When 2007

Thomas Herrström

”6063_1 / Led”What Faucet family (Made out of a solid profile of aluminum, LED light on it’s top to interact temperature.

Type Consumer product (concept)

Whom Villeroy&Boch


When 2007

Thomas Herrström

”6063_3 / Profile”What Faucet family, Cost effective out of extruded aluminum, Various side caps, Side caps glued




When 2007

Thomas Herrström

Faucet concepts (samples)What Faucet concept families (Based on market opportunities & consumer needs, More details if you like to know more)


Whom Villeroy&Boch / Gustavsberg / Dornbracht


When 2006-2009

”Pipe”, rubber coated pipe, touch controls, effective to produce

Modular pipe system, metal patina

Led both in spout and grip

Thomas Herrström

Ceramic faucet and grips

Led lite control knob, Push to pop out (activate) or click in (deactivate), Turn for temperature adjustment

Rubber hose system w. suction cups =no need to drill holes = very flexible & handy for small apartements

Thomas Herrström

”Logic”What Sanitary ware family (together with the tap serie Nautic it saved Gustavsbergs sales/economy)




When 2006

Thomas Herrström

Thomas Herrström

What Basin



Did Industrial designer, Modeller

When 2006

Thomas Herrström

Basin concepts (samples)What Basin concept families (Based on market opportunities & consumer needs, More details if you like to know more)


Whom Villeroy&Boch / Gustavsberg / Dornbracht


When 2006-2009

Anodized & bent sheet-aluminum, Touch controls, Integrated mirror & faucet

Thomas Herrström

”Slim”What Tile & furniture for compact bath rooms in Europe (commision to investigate additional possibilities with Corian as tiles, Tiles/furniture/ shower basin become ”one” with a quick lock system, Using the lit through possibility to integrate lightning/lamp with touch controls, The system is waterproof as possible to clean by simply using the shower)

Type High-end consumer product (con cept)

Whom Corian (Scandinavia)


When 2006

Thomas Herrström

”Module”What ”Tile” & furniture for compact/shared kitchens in Europe (commision to investigate additional possibili ties with Corian as tiles, Tiles/furni ture become ”one” with a quick lock system, Using the lit through possibility to integrate lightning/lamp with touch controls, Integrated functions like magnetic strips for knives, hot plates, sink, cutting boards, foldable table, etc)

Type High-end consumer product (con cept)

Whom Corian (Scandinavia)


When 2006

Thomas Herrström

”Sanctuary”What Refugee shelter (Easy to deliver/move/fasten, good interaction in any culture, first aid etc included. Awarded 1st place as People’s choice & 3rd place totally in Design21’s global competition.)

Type Refugee product

Whom Unesco / Social Design Network

Did Industrial designer (collaboration)

When 2007

Thomas Herrström

”BigBang”What Boombox (A ”best pratice” = aimed to bring forward the lost core values of B&O and fuse with vibrant modern)


Whom Bang&Olufsen


When 2007-2008

Thomas Herrström

”PP”What Portable digital game


Whom Adworld International


When 2007

Thomas Herrström

”Matchbeeper”What Auto-interactive matchmaking device

Type Consumer product

Whom Adworld International

Did Project leader, Industrial designer, Production support

When 2008

Thomas Herrström

”Cocoon”What Cellphone for elder (customized interaction, new soft ware,non-artificialmaterialsmagnesium/rubber/safir-glass)


Whom collaboration with Chalmers


When 2008

Thomas Herrström

Graphics Tailor made software & grahics

Interaction Various kind of physical selected to be as clear to useaspossibleforit’spurpose,e.g.dedicatedon/off & keylock with status feedback via light

Earpiece Integrated, one ear, cable rewinder

Rugged Anti-dust & anti-moister controls

volume & ringtone key (+ and -)

Signal Strength

Battery

Power (on/off)

Keylock

Earpiece

Charger

SMS

Phonebook (Contacts)

Alarm

Call records

Dial

Select

Cancel/back/hang up

Numbers and buttons

Letters on number buttons

Punctuations (.,:?!)

Search

.,:;?!

Thomas Herrström

”Teenager room” What A room part of a large interior architecture & design exhibition. Major parts of the interior was based on scrap material turned into innovative street inspired soltutions. - Bolon’s vinyl carpet run over both walls and floor and shaped functions like shelves, Color scale after type of usage, Also Sound damping & possible use as pin board. - PU-foam blocks ripped into the furniture design ”RipOff”.


Whom Casa Cor / Stockholm

Did Interior design, Furniture design

When 2007 ”RipOff” furniture series.

”RipOff” furniture concept : delivered as a block, Tare after the cutlines to get-the design you prefer. All peices are used but have different functions.

Thomas Herrström

Thomas Herrström

Hotel suites 2003 & 2005 What Hotel suites for the world famous Icehotel. In 2003 our suite was selected by the Her Majesty the Queen for her 60’s celebration at Icehotel.

Type Consumer interior

Whom Icehotel

Did Interior design

When 2003, 2005

Thomas Herrström

”Tree house”What Hotel room (selected SWE representative among well- known office like Sandell&Sandberg et al, Part of an high-end interior architecture exhibition, Afterwards rooms turn into Design hotel in the World Trade Center, Our theme: ”Tree house - traditional natural BRA ignited with modern materials equally pure & in their nudity, Selected as ”most BRA interior)


Whom Casa Cor (BRA), World Trade Center (Design hotel)

Did Interior design,

When 2008

Random starry sky & ambient sound via remote controle at night.

PU-foam furniture with details/parts of tree, e.g trunks.

Thomas Herrström

”Reurbanize” (at Greenhouse)What Product family exhibited at Greenhouse (Stockholm Furni- ture & Light Fair, made out of reused materials, 6 products)


Whom collaboration with Chalmers


When 2008

”Scribble” : radiator of (reused) heating cables from bathroom floors, collaboration with Hedwig af Ekenstam

”Shelflife” : book support /shelf, tension of the roled sheet metal keeps the books together

”Threesome” : old/damage furniture get new life by sewing together, handle as optional funtion

Thomas Herrström

”Pieces”What Officetable(2parts,tabletopsimplypressedontopof thelegconstructionmadeoutofsteelprofile)

Type Professional product (concept)

Whom -


When 2008

TH_Portfolio_201502

Documents

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