THOUSAND HILLS PET RESORT

Stephanie Moore. Krista Scarbrough. Jayne Scuncio.

Thousand Hills Pet Resort

Services: Daycare &

Boarding Overnight

facilities Dogs and Cats Swimming pool

Alpha Academy Mission: “To mentor young adults

seeking direction in acquiring the spiritual, emotional, and physical skills necessary to lead successful, responsible, lives.”

Organizational Structure

Organization/ Structure: Hierarchy

Framework: Human Relations

Suggestions: Analysis

SWOT Analysis

Strengths: Location Volunteer- based Quality of pet

care Web Presence Customer service Non-profit Appearance

Weaknesses: Location Lack of funds Online reviews Price

SWOT Analysis

Opportunities: Location

expansion New clients Community

outreach

Threats: Competition Economy Weather

Objectives and Demographics

Objectives: Increase Awareness of Services Expand Clientele Base

Targeted Publics: Vacationing Families Working Class Elderly College Students

Tactics and Tools

1. Develop Media Relations: Media Contact List News Release PSAs

2. Maintain Online Presence: Website

http://www.thousandhillspetresort.com/thpr/Home.html

Facebook/Twitter Yelp

Tactics and Tools

Be sure to check spelling and grammar before posting things online.

Tactics and Tools

3. Maintain Community Stakeholder Partnerships: Events Advertisements Newsletter

4. Values Based Messages: Tools mentioned above

The Great Easter Egg Hunt

Event Details: March 27, 2010 THPR: 173 Buckley Rd. 12p.m.-3p.m. BBQ sponsored by Spencer’s Fresh Market Treats sponsored by Cloud Star and

coupons for dog daycare Publicity:

News Release PSA Advertisements

Measuring Success

Methods: Coupons returned Surveys

Future Plans: Repeated Events

The Great Easter Egg Hunt Halloween Costume Contest

Continue Effective Strategies