MAGAZINE

2009 MEDIA KIT AND RATE CARD

The ThoroughbredThe Slattery Media Group, publisher of The Thoroughbred and Racing in Australia (Guide to season 2009/2010) incorporating The Thoroughbred Directory, is committed to producing fi rst-class publications servicing Australia’s racing and breeding industry. It has long been our view that the beauty of the industry has not been matched by the quality of its publishing programs – either by the industry or by independent publishers.

The Slattery Media Group is making strategic investments in The Thoroughbred brand, both in print and online to develop a high-quality suite of publications and promotions.

During the last four years, The Slattery Media Group has developed commercial publishing (print and digital) relationships with Racing Victoria Limited, Inglis, Paul Messara Racing, Patinack Farm, Victoria Racing Club, Racing Information Services Australia (RISA), Oakbank Racing Club, Freedman Racing, Newstar Racing Club, Bryan Martin Racing Club and Rick Hore-Lacy.

The Slattery Media Group is the offi cial photographer for the VRC’s Melbourne Cup Carnival, publisher of the VRC’s Melbourne Cup Carnival Racebooks, and produces media guides and publications for Racing Victoria Limited. The Slattery Media Group also published Northerly, The Unlikely Champion, a biography of the dual Cox Plate winner and over the 2009/2010 period will be publishing The Cup, by Eric O’Keefe, release date, September 2009 and the Melbourne Cup 150 Years Book, release date, August 2010.

The Thoroughbred is The Slattery Media Group’s benchmark brand for publishing in the racing industry.

* All release dates are current at the time of printing of The Thoroughbred 2009 Media Kit and Rate Card.

What is it?

The Thoroughbred is Australia’s newest racing, breeding & wagering magazine, offering a comprehensive insight into the horses, the people, the issues and the major events in the world of racing.

Our readers value The Thoroughbred’s in depth commentary, perspective, humour, debate and personality combined with the strong design and imagery, which make it stand out from the pack.

Launched in Spring 2007, The Thoroughbred features Australia’s leading racing editors - who take a look behind the scenes and embrace the excitement, passion and history of the Australian racing industry.Who gets it?

Reaching an exclusive circulation of racehorse owners, breeders, trainers, jockeys (including a select few often deemed as unreachable) media, studfarms, racing organisations and race clubs. This high-quality publication appeals to anyone with an interest in racing, on any level. How often?

Quarterly – available in autumn, winter, spring and summer. How many read the magazine?

13,500 - 65% pass the magazine to family, friends or colleagues to read, with an additional 3,600 readers online

The Thoroughbred Magazine

WHAT IS OUR CIRCULATION?

Print

6,000 copies

Mailed directly to subscribers owners trainers stud farms breeders jockeys media racing organizations race clubs

Distributed nationally throughout newsagents and Emirates Airline Lounges and Qantas Airport Lounges.

Limited copies distributed to the United States via Barnes & Noble.

Online

21,000 ezines

Emailed directly to all Victorian racehorse owners by Racing Victoria Limited, and all members of Perth Racing. * To view the ezine please visit http://www.thethoroughbred.com.au/magazineviewer/issue/thoroughbred_sum_09/1

THE FACTS

17%

58%

8%

5%

9%

9%

9%

9%

NZ & INTERNATIONAL – 3%

WHO ARE OUR READERS?The Thoroughbred offers a unique environment for advertisers, enabling close association with a high net-worth audience. They make good money 70% earn over $60,000 per annum, with

39% earning over $100,000 per annum

They are educated 55% have completed tertiary

level studies while 10% have a postgraduate degree

They are ready to spend 60% are baby boomers, with 45%

being empty nesters

They indulge Restaurants: 60% eat out at least

once a week Wine: 5% spend over $100 per week;

45% spend between $20- $100 per week

Alcohol: 65% spend $20 - $100 per week

Pay TV: 55% spend over $85 per month

Entertainment: 52% spend over $250 per month

They splurge Shopping: 50% shop more than

5 times per month Cars: 20% drive luxury vehicles,

with 25% intending to purchase a car in 2009

Fashion: 25% spend over $250 per month

Online shopping: 10% purchase online regularly (5 + times per month)

They explore Gallery/Cultural Event:

86% have attended at least one a month

Travel: 55% spend over $250 per month

Books/magazines: 35% spend over $85 per month

They love racing & sport Owners: 50% of our readers

own a racehorse Racegoers: 97% attend race

meetings, with 37% spending over $50 per week

Wagering: 75% regularly bet on racing, with 72% spending at least $50 per week

Members: 36% are interested in joining a racing club

They love our magazine 80% look forward to receiving

in the mail 75% always read the cover story

& feature articles 53% read the advertisements 46% keep the magazine longer

than 6 months 42% say it is the ONLY racing/

bloodstock magazine they read

WHAT IS THE RACING INDUSTRY?Australian Thoroughbred Racing Industry – 2008 snapshot Owners spent $372 million

on yearling purchases Average training fees for a

horse were $30,000 per annum Average price for a yearling

was $75,000 The top priced yearling sold for

$2.7 million Total wagering spend

totalled more than $12 billion Australia wide.

* Data sources; ARB Australian Racing Fact Book 2007/08; IER Pty Ltd, The Thoroughbred Magazine Reader Survey, November 2008

THE FACTS

The Thoroughbred Magazine Prime Positioning

Contents – Investment: $1,500Creative can be either horizontal or vertical in order to maximise this prime space.

Cover Fold Out – Investment: $10,000A high impact component featured inside the cover. Includes a double page spread with the cover folding out. You will own the space on both sides of the fold out, giving you exposure on four full colour pages.

Editorial Spread – Investment: $2,500This sponsorship option includes a double page strip and a logo featuring “brought to you by”.

Tip-Ons – Investment: $250 per thousand. Attached to the front cover of The Thoroughbred, a tip-on is a brilliant way to maximise exposure – it is particularly successful for ‘call-to-action’ activities.Print quoted on request.

Inserts – Investment: $200 per thousand. Advertisers can insert brochures or marketing material in The Thoroughbred magazine.Print quoted on request.

The ThoroughbredWeeklyThe Thoroughbred distributes a weekly email newsletter, each Friday, which includes Weekly update on The Thoroughbred Magazine Club horse Commentary on the week in racing Commentary on The Breed One race analysis on the feature race of the week Results analysis on the feature races for the weekend The Quaddie and Big 6 Analysis with suggested fl exi betting options

Sponsorship of each featured section and advertising opportunities are available in The Thoroughbred Weekly. $100 per advertisement.

THE FACTS

The Thoroughbred Online thethoroughbred.com.au is the online portal for The Thoroughbred magazine. Online features include

Straight Talk (commentary and analysis of thoroughbred racing) The Breed (commentary and analysis of the bloodstock industry) Racing in Australia results and analysis Thoroughbred Business Directory The Thoroughbred Magazine Club Analysis of The Quaddie Analysis of the Big 6

Content is continuously progressing and evolving with the magazine, with new features being added from week to week.

thethoroughbred.com.au will soon be home to the most comprehensive Thoroughbred Directory Network online, with full page profi les for horses, trainers, jockeys, bloodstock companies, feed suppliers, transport companies, race clubs, service providers, media outlets, agents, journalists, farriers, horse dentists, vets and vet clinics – all linked to each other and the world.

Basic directory listings are free, with full page profi les available for only $99, which includes a 12 month subscription to The Thoroughbred magazine.

Advertising and sponsorship opportunities are available on thethoroughbred.com.au.

Cost – $100 per 1,000 unique views.

– $50 loading fee applies to each new advertisement.

Contact Tanya Fullarton on (03) 9627 2683 or Karla Bunney on (03) 9627 2689 for more information.

ONLINE OPPORTUNITIES

The Thoroughbred Magazine ClubThe Thoroughbred Magazine Club offers the opportunity to enjoy the experience of being part of a club that will race an outstanding, well-related fi lly by top young sire Bel Esprit.

Subscribers to The Thoroughbred magazine receive membership of The Thoroughbred Magazine Club. The 2YO fi lly is trained by Robbie Griffi ths at Cranbourne.

Members of The Thoroughbred Magazine Club will be notifi ed of every moment of the fi lly’s racing career; just as if they were paying the bills.

In addition from racing this outstanding fi lly, we want members of our club to have privileges that are not normally available to enthusiasts who may not have the wherewithal to own thoroughbreds, or reach places of privilege. It’s an ambitious plan, and we hope to provide further benefi ts to the broader community, with a percentage of the prizemoney (we hope) coming from the fi lly’s racing career to be donated to the National Jockeys Trust.

The opportunity is there to become a corporate partner of The Thoroughbred Magazine Club, members receive weekly notifi cations as to the horses progress, with editorial coverage in each edition of The Thoroughbred magazine.

Currently there are over 2,000 members of the club, which is increasing rapidly.

The following opportunities are available to corporate partners:

Sponsorship of the Bel Esprit fi lly (company to supply horse rug and cap with company logo representation)

Sponsorship of the magazine editorial spread Sponsorship of the weekly email updates Provision of discounts off products and/or services for club members

Product and/or service offerings to club members Provision of competition prizes for The Thoroughbred magazine promotions

The Thoroughbred Corporate Subscriptions The Thoroughbred magazine can provide discounted corporate rates for bulk subscriptions for your organization. You can also purchase copies of the magazine to add value for corporate guests at events. Alternatively, you can provide additional value for your clients by sending a copy of The Thoroughbred, compliments of your organization, whilst inserting your own cover letter and communication material, direct to your client base.

Contact Tanya Fullarton on (03) 9627 2683 or Karla Bunney on (03) 9627 2689 to arrange a package to suit your needs.

CORPORATE OPPORTUNITIES

CORPORATE OPPORTUNITIES

About The Slattery Media GroupThe Slattery Media Group is a dynamic, creative media and communications company which provides publishing services, and creates products, for customers- including itself- that require unique communication solutions for any (or all) media platforms.

Our primary publishing services are publishing consultancy, creative concepts, writing, editing, design, photography, web development and digital communications. We also offer services in print broking, advertising sales, marketing, distribution and promotion.

Our products include books, magazines, photographs and website packages.

Within the company, The Slattery Media Group has created a thoroughbred racing division that creates and manages a range of comprehensive and tailored products for the racing industry. We have produced websites, magazines, annual reports, media guides, brochures newsletters, children’s publications, racebooks, photographic contracts and commissioned editorial content.

Our racing clientele include Racing Victoria Limited, Victoria Racing Club, Inglis, Patinack Farm, Oakbank Racing Club, Freedman Racing, Bryan Martin Racing Club, NewStar Racing Club, Paul Messara Racing and Rick Hore Lacy. These racing clientele complement The Slattery Media Group publication The Thoroughbred magazine and thethoroughbred.com.au (Incorporating The Thoroughbred Directory).

We work with a variety of companies including major sporting organisations, government departments and fi nancial institutions, developing strong relationships to create solutions that provide effective results.

The Slattery Media Group is the offi cial publisher and photographer of the Australian Football League.

Should you have any enquiries, please contact:

Karla Bunney Racing- Marketing & Senior Account ManagerP: (03) 9627 2689M: 0424 252 776karlab@slatterymedia.com

or visit www.slatterymedia.com

The Slattery Media Group’s racing commissions have included:

Consultant to, and design and editorial for VRC Melbourne Cup Carnival Racebooks

VRC Melbourne Cup Carnival Offi cial Photographer

Racing Victoria Limited Media Guide and Event Collateral

Inglis Website Paul Messara Racing Website Freedman Racing Website Patinack Farm Brochure, DVD

and Advertising New Star Racing Club Logo,

Website and Brochure Oakbank Racing Carnival Racebooks Bryan Martin Racing Club Logo,

Website, Advertising and Printed Collateral

Rick Hore-Lacy Website

The Slattery Media Group Departments offer the following services:

Publishing

Magazines Annual reports, newsletters,

brochures Books Invitations, promotional products

and event collateral Print broking services

Digital

Website development and hosting Digital communications Photography Photo management Archival services

Creative

Graphic design Advertising creative services Brand development and

management

Sales and marketing

Advertising sales

COMPLETE BUSINESS SOLUTIONS

Bryan Martin Racing Club Logo, Advertising and Website www.bryanmartinracingclub.com.au

VRC Melbourne Cup Carnival Offi cial Photographer www.melbournecupphotos.com.au

Inglis Websitewww.inglis.com.au

Freedman Racing and Paul Messara Racing Websites www.freedman.com.au www.paulmessara.com.au

Publications Racing in Australia (Guide to season 2009/2010) incorporating The Thoroughbred Directory, andNortherly, The Unlikely Champion

Patinack Farm Brochure, DVD and Advertising

Casino Prince ($38,500), Husson ($30,250) and Beautiful Crown ($16,500) standing at Patinack Farm, Aberdeen, NSW. Patinack Farm, Phone: 02 6543 7329

Don McKinnon, Mob: 0402 023 008, Rick Connolly, Mob: 0421 226 246 Troy Jones, Mob: 0428 632 966

Wonderful World ($22,000) standing at Independent Stallions, Nagambie, Victoria

* All prices inclusive of GST & Free Return

CASINO PRINCEBay horse 2003, 16.1hh, Flying Spur — Lady Capel, by Last Tycoon (IRE)

SENSATIONAL AT TWO. A STAR AT THREE. CROWNED AT FOUR.

GROUP ONE WINNER AT A MILE

Group winner at two, three and four

By champion Australian sire Flying Spur — sire of 64 stakes winners

Beat Group One stars Miss Finland, Haradasun, Tuesday Joy, Forensics

Dam’s four to race have all won — two are stakes winners

PATINACK $1 MILLION BREEDERS’ BONUSVisit www.patinackfarm.com for further details

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Casino Prince ($38,Casino Prince ($38,500), Husson500), Husson ($3$$330,250) and Beautiful Crown ($30($30,0,25,2,22550 ($16,500) CCaasiinoo PPrriinnce ($$$388,,50000)),, HHuussssoon ((($$$$$333330000,,,,222255500) and Beautiful Crown ($16,500)standing at Patinactanding at Patinack Farm, Aberm, Aberdeen, NSW. Patinadeen, NSW. Pati. PatinacPatinackatinainacnack Farm, PhoneW atinack ttia nack : 02 6543 7329standiing aat t Paattinack FaFFarm, Aberdeeeenn, NSWW. PPPPaaaattttiiiinnnnaaaaacccccckkkk k Faarm, Phone: 02 6543 7329

Don McKinnon, Mon McKinnon, Mob: 0402 023 008 023 008, Rick Conn, Ric nnoolly, Mob: 0421 226 ooollollly, Mo 246 Doon MMcKiinnnnoon,, MMob: 0402 002233 000088, RRiicck Connnnooooooooolllllllyy, y, MMooobb: 0421 226 246Troy Jones, Mob: 0428 632 9Troy J ob: 0428 632 9966666969669696TTTrTrroy Jones, MMoobb:: 004228 8 632 99999996666666

Wonderful World ($22,000) standrful World ($22,000 standiing at Independent Stpendent Sta lions, Nll , alliall agambie, VictoriaaaaggagaaggagWonderffull World (($$22,,0000) ssttaannddiing at Inndeppendent Sttaaallllllllllions,, Naaaaagggggggaaaambie, Victoria

* All prices inclusi* All pr s inclusive of GST &T & Free ReRetturnettuuurtuuur* AAlll prrices iinnccluussive of GST && FFrFree RReeeetttttuuuuuuuurrn

CASINO PRIBay horse 2003, 16.1hh, Flying Spur — Lady Capel, by Last

SENSATIONAL AT TWO. A STAR AT THRCROWNED AT FOUR.

GROUP ONE WINNER AT A MILE

Group winner at two, three and four

By champion Australian sire Flying Spur — sire of 64 stakes winn

Beat Group One stars Miss Finland, Haradasun, Tuesday Joy, Foren

Dam’s four to race have all won — two are stakes winners

PATINACK $1 MILLION BREEDERS’ BONUSVisit www.patinackfarm.com for further details

VRC Melbourne Cup Carnival Racebooks Cover Design, Expert Editorial, and Consultancy

T H E

F O RG E T S E TR I D E O F

YO U R L I F E

If you thought owning a racehorse was out of your reach, think again!

Eight horses in your stable each year for three years, trained by Australia’s No.1 trainer David Hayes.

Our horses are at the races NOW!

$750 per year, no extra to pay!

Take a share with colleagues, friends or family.

Join the Bryan Martin Racing Syndicate No.1 Ltd.

To enjoy the thrill of racehorse ownership at an affordable priceplease phone 03 9894 8084 or visit bryanmartinracingclub.com.au

bryanmartinracingclub.com.auPhone 03 9894 8084

3429 153x234mm.indd 1 27/8/08 8:45:07 AM

New Star Racing Club Logo, Brochure and Websitewww.newstarracingclub.com.au

Racing Victoria LimitedMedia Guide and Events Collateral

MediaGuide08_MASTERv3.indd 1 22/9/08 11:27:45 AM

AUTUMN 2009

Booking 14 Apr 09Material due 15 Apr 09Publication date1 May 09

WINTER 2009

Booking 15 Jun 09Material due17 Jun 09Publication date1 Jul 09

SPRING 2009

Booking 14 Sep 09Material due16 Sep 09Publication date30 Sep 09

Advertising rates and technical specifi cationsTHE THOROUGHBRED MAGAZINEThe Thoroughbred is 210mm x 275mm in size and full colour

Prime positioning Casual rate Two editions

Three editions

Four editions

Size (width x height) Bleed

Cover Fold Out (4 x Pages)

$10,000210mm x 275mm (1 page)630mm x 275mm (3 pages)

5mm

Editorial Spread $2,500 $2,300 $2,100 $1,900 420mm x 68mm 5mm

Contents Page (1/3 page) $1,500 $1,350 $1,200 $1,050 210mm x 68mm 5mm

Tips Ons $250 n/a n/a

Inserts $200 n/a n/a

Advertising positions Casual rate Size (width x height) Bleed

Double Page Spread $5,500 $5,000 $4,400 $4,000 420mm x 275mm 5mm

Full Page $2,750 $2,500 $2,200 $2,000 210mm x 275mm 5mm

Half Page $1,500 $1,300 $1,100 $900 184mm x 121mm n/a

Third Page $1,000 $900 $825 $750 184mm x 79mm n/a

Quarter Page $850 $750 $650 $550 89mm x 121mm n/a

Strip Ad $1,000 $900 $800 $700 184mm x 63mm n/a

Directory Listing (1/12 Page)

$450 59mm x 60mm n/a

Please Note: all prices are exclusive of GST.These rates do not include advertising design. Design is available and can be quoted on request. Design services are charged at $150 per hour.

MATERIAL DEADLINES

ContactsAdvertising Enquiries Advertising Sales Account ManagerRebecca AlsopP: (03) 9627 2667M: 0409 384 157rebeccaa@slatterymedia.com

Material delivery details Advertising Sales CoordinatorDeanne HorkingsP: (03) 9627 2687 deanneh@slatterymedia.com

Business Development - Racing Tanya Fullarton P: (03) 9627 2683M: 0417 193 071tanyaf@slatterymedia.com

Racing- Marketing & Senior Account ManagerKarla Bunney P: (03) 9627 2689M: 0424 252 776karlab@slatterymedia.com

The Slattery Media Group, 140 Harbour Esplanade, Docklands VIC 3008. P: +61 3 9627 2600, F: +61 3 9627 2650